Samantha Agate’s Post

These aren’t just numbers or a trend! 🤯 Every insight tells you a story and ideas how to built your next campaign

Dive a bit deeper into the world of advertising within Spotify. Here’s a quick look at what digital audio advertising is, what Spotify Ads can offer brands and advertisers, and how you can get started.

🔊 Drown out the noise & tune into the Marketecture Media podcast to hear what PEER39 CEO Mario Diez has to say about this crazy week in adtech news 👀 Listen here ⤵

Today’s media landscape offers more advertising channels than you can count. And, with all the buzz around trends, media darlings, and viral results, it’s easy to get caught up in the misconceptions about what works and what doesn’t. The Marketer’s Guide to Audio: Busting the Biggest Myths in Media is how-to guide for radio and digital Audio. Click below to download and read more about how Audio delivers more impact than TV, pureplays can't compete with Audacy's cross-platform reach, Gen Z listens to Audio daily and how you can track, measure and analyze results for any broadcast and digital audio campaign. While it is appropriate for all advertisers, it was developed specifically with local advertisers in mind. Audacy, Inc. https://lnkd.in/eHj6b3sD

Was great to be on Round Barn Labs' "Always Be Testing" pod (which btw, is probably my favorite name for pod!) last week with my friend, Tye DeGrange 📈. Among other things, we covered: • The approach we take at Growth by Science to measurement and media buying, and principles that every marketer can apply • What we built at Netflix for paid growth, and how it's similar to some of the best measurement tooling around today • The dangers of post-exposure conversion optimization, and how that relates to incrementality, and the ad tech industry at large. • The culture of science and soliciting dissent/peer review Awesome discussion, Tye! Thanks again for having me.

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from industry experts. Considering the success programmatic has seen across a myriad of advertising forms, its more mainstream expansion into audio ads was inevitable. Companies like Spotify now have a programmatic suite, while SoundCloud, Pandora, and TuneIn are all joining in on the trend. Would you invest in audio ads? Let us know your thoughts. #Audio #Ads #Insights #Advertising

#ShowerThoughts Platforms like YouTube and Spotify ask their customers to pay a premium to skip ads. That means customers who can afford it, the customers with buying power are not likely to be targeted through YouTube and Spotify ads. An important consideration while planning digital budgets for premium or luxury brands. #DigitalMarkeing #Paidmedia #MediaBuying #MediaPlanning

The Trade Desk just unveiled their inaugural Sellers and Publishers Report, revealing the top 100 publishers of the Open Internet, with Spotify claiming the impressive #5 spot 📈. This ranking evaluates various criteria like advertising quality, reach, programmatic inventory, and more 🚀. Surprisingly, Spotify and National Geographic are the only non-TV/CTV publishers in the top 10 🎧. The report's top prediction highlights the rise of Digital Audio, surpassing Social Media in time spent, yet not reflected in total US ad investment 💡. Discover how the digital landscape is evolving rapidly and the implications for marketers today in the full report.

🎧 What’s in your podcast queue? 🎧 Check out Rich Lehrfeld, our General Manager & SVP, on Next in Media with Michael Shields: https://lnkd.in/e7n54BFk Hear about how we’re designing #retailmedia experiences that are additive to the customer shopping journey, our focus on creating solutions for marketers’ biggest challenges, and what’s ahead for retail media. Share your favorite takeaways below ⬇️

🚀 more ATTENTION, more IMPACT!🚀 On Spotify, 93% of content engagement leads directly to ad engagement. 🎯 Spotify Advertising turns interactions into ad results! Reach out to me, and let’s explore how Spotify can drive real results for your business!