Sahiba Malhotra’s Post

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Sr. Manager, Marketing Data & Insights at Cvent

Day 2 round up at #ForrB2BSummit Conversations I had at our booth at with other marketers. Field marketers overwhelmingly asking about how to scale their events from small trainings and regional meetings to their big conferences. We got this. Demand gen marketers asking if we can solve problems with lead capturing at trade shows. How to get sales reps to capture leads the SAME way and in the same format..and at scale. Cough cough #icapture.. #Mops folks worried about two things. Data quality and scale of operations (yes PLEASE). What other painpoints are marketers having at events? DM me, comment here, or stop by booth 513! Forrester Cvent Graham Power Julia Gould Mary Kluck Jason Jenkins Brad Gillespie

Aryssah Stankevitsch

Social Guide for Enterprise Organizations @ Sprout Social 🌱

4mo

I find creating compelling enough content to promote across various channels can be time-consuming, and it requires substantial creativity to attract new audiences - leaving them with a memorable "goodie bags" so to speak. That can be a bit of a challenge, especially if other more pressing items arise during the event itself!

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