Saginaw County Chamber of Commerce’s Post

Contrarian take: When everybody goes deep, go wide. A career path doesn’t have to be linear: just because you started in marketing, doesn’t mean you have to remain in marketing. Those marketing skills will come in handy when leading a sales team, when publishing your novel, or running a fundraiser for your sports team. True generalists sit at the intersection of disciplines. They identify opportunities that specialists can’t see. They can explain with empathy because they know a bit about your field. They recognize when the specialist has the supreme knowledge. We need more of them. Well said, Tom Goodwin. PS: How to thrive as a generalist in a specialized world is one topic that I regularly cover in my newsletter. So if you recognize yourself in this post, join the club! You’ll find it in my bio.

"I'm on LinkedIn, but I'm not an active user." "There's still a lot I don't know about this platform?" "How can I find clients and leads?" If you have asked yourself these questions, join us on February 15 as M. Valentina Escobar-Gonzalez, MBA leads us through simple steps to empower our LinkedIn communications strategy!

Don't say you missed it. This is my next in-person workshop and its about LinkedIn. Anyone can go too! "According to a study by LinkedIn, it’s the leading platform for lead generation. And, 4 out of 5 of its 900 million members drive business decisions. That’s over 720 million members! Even when membership was only 850 million plus, LinkedIn reached 180 million senior-level influencers. And, a LinkedIn audience has twice the buying power of the average online audience."-Sprout Social. See details below to register! #linkedingrowth #prsa

Are you a member of the Michigan City Chamber of Commerce? Do you want to learn more about PR and how it can transform your business? If you answered yes to both questions, then this course is for you!

We're kicking off the first week of March by giving a warm welcome to some of our newest members. Nearly 200 passionate PR professionals made a commitment to their career development in February by joining the CIPR. Hello and welcome to… Andrew Slater MCIPR, Alice Greedus, Juliet Edwards, Bev Cowley, Ebahi Blessing Osajie, Peniel Orioye ACIPR, Oluwatosin Ajagbe, Ollie Manser, Rhys Edwards, Daniel Toft, Ana Bombardelli, and Robert Kelly. As the only Chartered body for PR professionals, professional development is the number one reason that practitioners around the globe join us. Here's why: 💻 CPD: Our member-exclusive CPD scheme provides a flexible framework for you to structure your professional development. Plan, track and record everything you to do develop yourself and enjoy access to a wealth of learning content 365 days a year. From virtual events to free webinars and podcasts, you're in control of how and when you learn. And in an industry that never stands still, keeping up isn't optional. 🏆 Chartership: By taking part in CPD, you can earn Accredited PR Practitioner status and apply for Chartership - the highest level of professional recognition in public relations. 👩🏫 Training: Members can kickstart their CPD with free on-demand training focusing on Ethics and EDI, and save up to £200 on our virtual and in-person training courses. 💬 Here’s what new member Lisa M. said about her decision to join the CIPR: "Years ago, I embarked on a career in marketing and product PR, before retraining as a journalist in my early 30s. Now, as I've just turned 50 and am transitioning back to PR - this time in Media & Comms, I find myself both excited and a bit like an imposter in this familiar yet new territory. “Joining the CIPR community is a significant step for me. I'm eager to gain confidence through accessing courses and networking with the brilliant minds here. This is the first step toward my goal of becoming chartered, and I look forward to the wealth of knowledge and experiences that await me in this vibrant community." Ready to take your confidence and your career to the next level? There is no better time to come on board. Discover the full range of membership benefits and join today for less than £20 per month when you choose to pay by direct debit. https://lnkd.in/ehqs5qMU #CIPRproud #JoinCIPR #publicrelations #PR

⭐🎓 Grad Spotlight 🎓⭐ Owen Black Graduation class of: 2021  Specialization: Public Relations What was your first role after graduating? Community Engagement Coordinator at Nine Circles Community Health Centre What did your path look like to your current position? I shifted from Nine Circles to Brandish | A Creative Agency to focus more on public relations and internal communications. I love working with a communications and growth team at Brandish as we get to share all the cool things that our team is up to and accomplishing. What is your fondest memory of CreComm? The sense of community that the program creates — if you’re looking to learn lots of employable skills, while also creating incredible friends, CreComm is the place for you. What was the most valuable skill you learned in CreComm? The ability to just try — you don’t have time to decide whether or not you are comfortable, you’ll learn what you’re capable of while you’re doing it. What advice do you have to current and/or prospective students in CreComm? There may be classes that you decide aren’t for you, but all the classes are relevant to the communications industry. Make sure to put effort into all of them as the skills they offer are worth learning! _____________________ Are you a CreComm grad and want to be featured? Shoot us a message and let's chat!

💡 Do you post content for awareness days?   These annual events can be an opportunity to contribute to important conversations in your industry – but it’s crucial to show how these issues are prioritised throughout the year and go beyond surface-level comms.   Find out why – and access our live calendar of awareness events.   Link in comments.

BUFF alum! I’ve got graduating seniors in advertising and PR who are studying social media listening and analytics. As you can recall they are freaking out about jobs, maybe you would want to help out by volunteering for 30 minutes to talk to one of them and give them some advice? If so comment below and I’ll have 1-2 reach out.

Five Ways to Make the Most of your PRLab Experience By: Corey Peters, Account Supervisor 1. Advance a New Skill 📈 Take the opportunity to try out something you may not feel as confident in. You may be surprised just how good you are! 2. Enhance Your Client Relations 🤝 Don't be afraid to communicate with your client, ask questions, and offer any help to them. By doing this, you enhance your professional skillset and will be prepared for any client-based roles in your future. 3. Make Connections with Your Peers 👥 Reach out to fellow classmates, have conversations, and share any helpful tips with each other. These connections can help us make the most of PRLab currently and in our futures. 4. Take Every Opportunity that Presents Itself 🌟 Always remember that PRLab is an opportunity to learn, so make sure to ask questions and engage in conversations! 5. Connect with PRLab Professors and Alumni 🌐 Don't hesitate to ask questions, attend office hours, connect through LinkedIn, and start any conversations with our amazing professors. Additionally, PRLab also has a vast network of alumni who are professionals and leaders in PR. Utilize PRLab guest speakers/panels, events, and LinkedIn to connect with these alumni and learn from them even more Read the full blog post here: https://lnkd.in/gq_s7ypv

Hard to believe that my semester as an Account Supervisor with PRLab for Rising Tide Travel LLC, an affiliate of TRAVELLUSTRE and Female Athlete Conference is wrapping up! I couldn't have asked for a better experience with a better team. What an awesome opportunity this semester to take on a leadership role, advance my PR skills, and help create some amazing results for our clients. Check out 5 ways I learned how to make the most of what an awesome experience PRLab at Boston University is: