Ryan Pintado-Vertner’s Post

Do you know that your brand is your most valuable asset? In today’s competitive marketplace, agribusinesses face the challenge of standing out while maintaining a strong, positive reputation. In our latest blog post, we identified 5 points to look at in achieving a strong brand. Find out more. 👇 👉https://lnkd.in/dUT5_cjj #BrandManagement #Blog #Agribusiness #LetsTalkAgriculture #Business #Agriculture #AgricultureBranding

Here is an interesting fact about the term "Branding". In ancient times, farmers used to mark their livestock by burning a symbol onto them. This practice, known as branding, helped them distinguish their animals from others. Fast forward to today, and branding has taken on a whole new meaning. From logos to slogans, companies use branding to make their products or services stand out in the market. It's fascinating how a centuries-old practice has evolved into a key aspect of modern marketing strategies. What's your favorite brand and why? Share your thoughts in the comments below! 👇 #MarketingHistory 

Hey, branding experts, what do you think about this? Dawn dish detergent has for years told us about its great work saving ducks from oil spills. This is real. This is verified. This is the reason we know the Dawn name. It speaks to social responsibility, eco-awareness, and wildlife protection. So, why, why, why, have they now turned from real ducks to cutesy-voiced duck animations talking about dishwashing? Did AI make you do this? It feels as if we have changed ducks in midstream and that can't be good for a brand. Clearly, it has ruffled my feathers. What do you think?

Farmers and Agribusiness Owners, a brand that's remembered is a brand that's bought. In the competitive world of agriculture, having a memorable brand is crucial to your success. Good branding goes beyond just a logo or a name; it’s about creating a unique identity that resonates with your audience and builds lasting relationships. For farmers and agribusinesses, a strong brand helps you stand out in the marketplace, attract more customers, and earn their trust. It communicates the quality of your products, your commitment to sustainability, and your innovative practices. When consumers remember your brand, they are more likely to choose your products over others. Investing in good branding not only boosts your visibility but also adds value to your business. It opens doors to new opportunities, such as partnerships and investments, and helps you reach a wider audience. In today's fast-evolving agricultural landscape, a strong brand is your ticket to long-term success. Let's work together to create a brand that is remembered and bought, driving growth and prosperity for your farm and agribusiness. #FarmBranding #Agriculture #AgriBusiness #BrandingMatters #FarmSuccess #MemorableBrand

Think of your brand awareness campaigns as plants in your garden: you sow them in the right conditions, and, in the following days, you check if you should trim a couple of leaves, add fertilizer, or adjust the irrigation so they grow and thrive. You don't launch a brand awareness campaign and forget about it. You need to monitor its exact impact to adjust and optimize it – just like you do with your plants. Learn how to build a brand awareness campaign here: https://gag.gl/2xVNQ2 #BrandAwareness #BrandAwarenessTips

Think of your brand awareness campaigns as plants in your garden: you sow them in the right conditions, and, in the following days, you check if you should trim a couple of leaves, add fertilizer, or adjust the irrigation so they grow and thrive. You don't launch a brand awareness campaign and forget about it. You need to monitor its exact impact to adjust and optimize it – just like you do with your plants. Learn how to build a brand awareness campaign here: https://gag.gl/2xVNQ2 #BrandAwareness #BrandAwarenessTips

Picture this: A country financial agent specializing in serving farmers and agriculture. When it comes to marketing to this unique niche, the right physical products can make all the difference. That's why we recently had a brainstorming session to identify products that truly resonate with their target audience. After careful consideration, we struck gold with the idea of branded shovels. But why shovels, you ask? Well, we connected the dots between this everyday tool and its real-world application in the lives of farmers. From tilling the soil to planting crops, a shovel is an essential part of their daily routine. By branding these shovels with the agent's logo and messaging, we're not just handing out a promotional item – we're providing a useful tool that integrates seamlessly into their customers' lives. It's a tangible reminder of the agent's commitment to serving their unique needs and a powerful way to stay top-of-mind in a competitive market.

I recently visited Apricot Lane Farms—the star of Biggest Little Farm—as part of my daughter’s birthday weekend, and it got me thinking about branding. 🐄🧑🏼🌾🧐 It also got me thinking about the practicalities of owning a pig, but that’s another email. The farm runs on biodynamics, where everything works together in a balanced ecosystem. And that’s how an unignorable brand should operate too. Here’s what I mean: It’s About Balance, Bro: Just like in farming, every part of your brand—messaging, customer experience, marketing—needs to work together. Overwork one area, and you risk draining your brand’s energy. Keep things balanced, and your brand will bloom 🌻 (sorry, not sorry). Curate Your Guest List: On the farm, they create an environment that naturally attracts beneficial insects 🤗. Your brand should be the same—attracting your ideal people by creating a space they want to be. It’s not about shouting the loudest; it’s about creating the right conditions so they invite themselves in. Listen to Your Mother: The farm mimics nature’s systems 🐝🌹. For your brand, this means paying attention to what’s already resonating with your audience and building on it. Don’t force change—fertilize what’s already working (pause for groan). Rotate Yer Crops: The farm rotates crops to avoid sucking all the nutrients out of the soil. Similarly, don’t rely too heavily on one marketing channel or message. Rotate your content and approaches to keep your brand happy and growing 🌽🥦🌾. Hey, It’s Not a Competition: On the farm, everything works together rather than competing. The same goes for your brand. Lean into your uniqueness and differentiate what you offer 🦄. When you stand out with what only you can do, you’re not in direct competition with anyone else. You’re in your own lane. Don’t Be Greedy: The farm gives back to the land as much as it takes ♺. Your brand should focus on giving value to your audience, not just taking it. Be generous, and you’ll cultivate (🤦🏻♂️) trust and loyalty. All This Means: Your brand, like a thriving farm, is an ecosystem. Keep it balanced, attract the right folks, rotate your strategies, cooperate rather than compete, and focus on mutual growth. —Brad PS- This post is from one of my recent newsletters. If you're craving more pig/brand analogies (who isn’t?), subscribe by clicking the link so you never miss an issue full of wacky—but mostly relevant—insights! https://bio.site/bradgantt #brandstrategy #branding #startup #brandidentity #marketing

Interesting … Two ships passing in the night. That’s how Quick Study describes ads and audiences in the final part of their four-part series on Soloculture (which we’ve shout out before). “The likely result isn’t a crash; it’s that they’ll never know the other was there.” According to their research, 30% of Americans struggle to name a brand that’s relevant in their life today. So, hot take: the way advertising works right now is basically broken. If you want to deep dive into Soloculture, you can start your adventure here. #advertising #ads #soloculture #brands #branding https://lnkd.in/eDwPwiA2

Harvesting Digital Success: The Seed of Agribusiness Marketing 🌾📈 In the fertile ground of the Agriculture sector, the right marketing strategy can help your business grow, bloom, and thrive. "Agribusiness Marketing" is about understanding the landscape, knowing your crop, and reaching the market with precision and impact. HGMSolutions specializes in cultivating digital strategies that help agribusinesses connect with their audience, from local farms to global agricultural corporations: 🌱 Precision Targeting: Tailor your message to reach the stakeholders that matter—whether it's suppliers, buyers, or the end-consuming families who value your commitment to sustainability. 📊 Data-Driven Decisions: Use the power of analytics to ensure your marketing efforts are as efficient as your farming practices, optimizing resources for the best yield. 🌍 Global Reach with a Local Touch: Whether your market is local farmers' markets or international trade, we craft a digital presence that resonates with your community and beyond. 💬 Engaging Content: Share the stories behind your products. From the seed to the store, compelling content can highlight your dedication to quality and sustainability, building brand loyalty. Let HGMSolutions Agriculture Solutions be your partner in sowing the seeds of digital marketing success. Together, we can harvest the potential of your agribusiness in the digital era. Grow your presence. Expand your impact. Contact us to start enhancing your agribusiness marketing today. #AgribusinessMarketing #Agriculture #DigitalMarketing #Sustainability #HGMSolutions