Ryan Faughnder’s Post

The Media Distributor Gauge launched in April, with the Walt Disney Company amassing the biggest share. In May, Disney again was the overall leader with an 11.4% share, down slightly from 11.5% in April. Other top distributors included YouTube and NBCUniversal, which were up one-tenth of a percentage point at 9.7% and 9.0%, respectively. Paramount, Warner Bros. Discovery, and Netflix were flat, at 8.8%, 8.1%, and 7.6%, respectively. Fox was next at 6.4%. Amazon followed Fox, slipping one-tenth, to 3.1%.  Two independent TV station owners, which also have streaming apps and/or local digital over-the-air-based TV networks -- Scripps and Weigel Broadcasting -- came next at a 2.3% and 1.5% share -- the same as in April.

Brands are quickly adapting to the changing landscape of television. Recent data shows that more and more viewers are shifting their attention from traditional broadcast TV to OTT/streaming platforms. According to recent statistics, the largest streaming audience was for the Saturday Night NFL game featuring Taylor Swift, which was broadcast on Peacock. This shift in consumer behavior presents new opportunities for brands to reach their target audiences in innovative ways. Are you ready to adapt to the changing times? #OTT #Streaming #TV #Marketing https://lnkd.in/eVarcf7b

This piece is filled with insight on the revenue stream of video— where it’s made, where it goes, and who gets it. As usual, Doug Shapiro writes the most comprehensive reports on the film industry of anyone on the internet. The surprising takeaway is that video revenue is FLAT over the last few years. And traditional TV still accounts for the lion's share of revenue, not streaming. However in the same time when revenue’s been flat, costs have increased and margins have fallen from 25% to 15%! Therein lies the issue for the industry. https://lnkd.in/gBb9_88t

Among the presentations from the four major TV giants, not a single prime-time schedule grid was shown. What stood out was the emphasis on the fluidity of that content. Networks were mentioned, but streaming services were highlighted just as much, if not more. #TVIndustry #Streaming #ContentEvolution #FutureOfTelevision

It’s no secret that streaming services have reshaped the way we consume TV. As viewers shift to streaming-first, media companies are experimenting with ad-supported subscription tiers, bundles, and rebrands to strike a balance between growth and profitability. Recent media rights deals for sports leagues are also adapting to new viewing behaviors by partnering with various streaming platforms and cable providers, leading to further fragmentation across the TV landscape. This transition presents opportunities for advertisers looking to play a leading role in shaping the future of TV. Learn more from our latest article on the PMG Insights Hub: https://bit.ly/3PwJUNS

There seemed to be broad agreement on most of the big themes coming to the streaming industry: More ads, higher prices, and fewer big swings on prestige TV. These changes are all united by the shift towards profitability, rather than growth-at-all-costs.

Fire-sale on TV! Big media companies are agreeing to rate cuts, or 'rollbacks,' for the second consecutive 'upfront' market, particularly in streaming, which is supposed to represent the future of the industry... #media #mediaindustry #mediastrategy #sales #advertising #advertisingstrategy

Why Are Free, Ad-Supported Streamers Beating Out Competitors? What do Tubi, the Roku Channel and Pluto TV have in common for the second month in a row? “Free is a great driver to get people to try something,” John Buffone, vice president and media entertainment industry adviser at market research company Circana, told The Hollywood Reporter. “Free doesn’t keep you there.” Viewers are responding to the massive libraries services like Tubi offer, as well as the diversity of their content. “We have hundreds of Korean dramas. We have hundreds of UFO docs. If you want to watch silent films or anime, we have that. And so what we’re finding is these fandoms are really kind of discovering what’s happening at Tubi and that’s driving that viewership,” Tubi CEO Anjali Sud told THR. With thanks to FAST Channels TV and movieguide.org. --- MEDIA RELEASE | Wise Words Media officially launches FAST Channels Media at MIFF 2024  * https://lnkd.in/gSbgfWmv Looking to expand, grow reach and engagement with more international audience(s)? Maybe your're a producer looking to refine your content or film distribution strategies? Wise Words Media will be at Melbourne International Film Festival 2024. Our goal(s): to build and consolidate industry relationships by introducing everything FAST Channels to MIFF professionals and audiences alike. FAST Channels Media is ready to put our clients in touch with our far reaching, active global network of contacts in the hashtag#OTT 'Over-The-Top' streaming sector and FAST Channels space: * https://lnkd.in/guNUY-uH FAST FACTS | Did you know there are 1.4 billion smart TV's world-wide? Your film, TV Series...in fact any content you produce can find a global audience. With thanks to FAST Channels TV and movieguide.org. #FASTchannels #freetv #streaming #AVOD #ott #ottplatforms

Why Are Free, Ad-Supported Streamers Beating Out Competitors? What do Tubi, the Roku Channel and Pluto TV have in common for the second month in a row? “Free is a great driver to get people to try something,” John Buffone, vice president and media entertainment industry adviser at market research company Circana, told The Hollywood Reporter. “Free doesn’t keep you there.” Viewers are responding to the massive libraries services like Tubi offer, as well as the diversity of their content.  “We have hundreds of Korean dramas. We have hundreds of UFO docs. If you want to watch silent films or anime, we have that. And so what we’re finding is these fandoms are really kind of discovering what’s happening at Tubi and that’s driving that viewership,” Tubi CEO Anjali Sud told THR. With thanks to FAST Channels TV and movieguide.org. --- MEDIA RELEASE | Wise Words Media officially launches FAST Channels Media at MIFF 2024  * https://lnkd.in/gSbgfWmv Looking to expand, grow reach and engagement with more international audience(s)? Maybe your're a producer looking to refine your content or film distribution strategies? Wise Words Media will be at Melbourne International Film Festival 2024. Our goal(s): to build and consolidate industry relationships by introducing everything FAST Channels to MIFF professionals and audiences alike. FAST Channels Media is ready to put our clients in touch with our far reaching, active global network of contacts in the hashtag#OTT 'Over-The-Top' streaming sector and FAST Channels space: * https://lnkd.in/guNUY-uH FAST FACTS | Did you know there are 1.4 billion smart TV's world-wide? Your film, TV Series...in fact any content you produce can find a global audience. #FASTchannels #freetv #streaming #AVOD #ott #ottplatforms

Survey: Streaming will look more like linear TV...minus the 8 - 12 commercials packed during ad breaks! TV is headed into a "hybrid" era with streaming companies moving to adopt cable TV's model of ad-supported content and bundled services, analysts, TV executives and ad sales executives say. "The battle for ad revenue and profitability" will be at the forefront, Forrester Research's Mike Proulx predicts.