Rutter’s Post

How deep do you dig to find the right data? Too many business owners focus only on surface-level results like sales and leads in online advertising. But without digging deeper, how can you ensure success? 🤔 ATRIUM's Online Advertising Program goes beyond the surface, getting to the core of your data. We identify the roadblocks in your marketing mix and make data-driven decisions that drive real results. Discover the depth of success with ATRIUM. #onlineadvertising #digitalmarketing #businessgrowth #yegbusiness

Unlock the secrets of maximizing ad spend with Zeke Camusio of Data Speaks on The Marketing Intelligence Show! 🎧 Dive into impact-based attribution and learn how to boost your marketing ROI with Supermetrics. Get practical tips on optimizing budgets and scaling customer acquisition. Don't miss these game-changing insights! Listen now! 🔗 https://bit.ly/3ULWIDe

Boost your e-commerce success with these essential tools! From user insights to analytics, HotJar, Quantcast Measure, Google Analytics, and BigCommerce Analytics are your conversion rate champions. Elevate your online business game! #EcommerceTools #ConversionRateOptimization #AnalyticsMatters #OnlineBusinessSuccess #Wefttechnologies

Top 8 ROI for Shoppable Solutions - # 3 - Marketing and advertising budget cost-savings. "Since your Shoppboard data and analytics is gathered in near real-time, 24-7, pivoting mid-campaign to allocate funds toward your top-generating products, traffic sources, creative media/content, and retailers can quickly be facilitated. Make decisions based on data, not guesswork." MORE... https://hubs.ly/Q023Wxf80

What’s NEW this week with ClickFunnels 2.0? 🤔 👉 Funnel Analytics Dashboard ReturnsYou can see page views, optins, sales and earnings per view, PLUS you can even filter your results by UTM or date. 👉 Introducing Ctrl+S Shortcut for Saving All you have to do is hit Control + S when editing a page or editing the style guide and your work is saved. 👉 Refreshed Order Page Design This is the page where ClickFunnels 2.0 users can see YOUR customers’ orders. Now on the orders page, you’ll see detailed information about upcoming invoices, clear subscription pricing, and easy access to shipping options. Visit here for real-time updates and to submit your very own feature requests 📲  https://bit.ly/3Z6gZSY

I've successfully created an interactive sales dashboard using Google Sheets! 📊 This powerful tool visually represents sales data based on various metrics like gender, years, state, and e-commerce sites. The dashboard provides valuable insights, simplifying complex data for more informed decision-making. #daroadmap24 #dataanalytics #datacleaning

You need to be constantly analysing your marketing data. Consolidating it into one place Using apps like Motion (Creative Analytics) or Triple Whale to figure what’s going good and what isn’t. You can’t just expect to look in the bank account and base everything off that. Even with myself, I’m very organised when it comes to the numbers and analysing things. If it’s P&L within my agency, or personal finances, or a brand’s metrics - this stuff is important. Here are some metrics to look out for: → New Customer ROAS → CAC → Net Profit → CPA Then look at other areas you can improve as well, such as these metrics: → Cost per ATC (add to cart) → Cost per initiate checkout You need to be looking at all places to optimise. If you got 1 purchase from 1 day of running ads but 50 ATCs - then you’ll know where you need to work on to make those ATCs into sales.

Watch for marketing magic! 🚀 Ready to rock your marketing game in 2024? 📈 Dive into data, connect with customers, create killer videos, simplify online shopping, and stay agile! 💡 Let's make the next year your best one yet! #SwipeLeft #MarketingTips2024 #Marketing2024 #DigitalSuccess #MarketingMasters #DigitalDomination #BrandBuzz #TrendTribe #ViralVibes #SocialSensation #LiveTheGraceLife

2024 Thought of the Week #17: Always take advertising data as a piece of the puzzle, with total business movement as the greater guiding light. Sure, it's great to see your ROAS improve, but is it really moving the needle? Take a look at an ASIN that you have not been advertising but plan to begin. Set some general baselines of performance, and see how putting dollars towards it moves the needle. If the sales are not really growing, that tells you where ever your spend is going, is not incremental. So a shift in strategy would be in play after the initial testing round. Focus on which specific keyword/target the spend/sales are coming from. Hunt down lower spend targets and try and ramp spending there to see if there is any impact. Even if your ad data "gets worse", you still might be growing the business.

5 advanced Google Ads tracking techniques to unlock more insights and better data. 1. New vs. Returning Customers Data 2. Offline Conversion Tracking (OCT) 3. Conversions With Cart Data 4. Conversion Adjustments 5. Profit Data With these 5 advanced tracking techniques, unlock deeper insights, enrich your data, and make campaign decisions that boost your bottom line. Start to learn with these headlines :) #conversiontracking