Russel Antony Lewis’ Post

The cheapest cost per impression ad you can create right now is a superbowl ad. Even at 7 million for a 30 second spot, they are still wildy under priced. Even counting if you spent a couple million on production, 7 million to air the ad, 120 million people viewing the ad it’s crazy cheap. The superbowl is one of the only venues as well where people WANT to view the commercials. If you do the math it’s cents per impression. #marketing #branding #callcentergeek #advertising

💡Insights from ad land: understanding the science that makes the best adverts work... In today's spotlight - the most effective beer ad ever, which was actually for a zero alcohol beer! How Guinness (and AMV BBDO) broke into a new category by leveraging humour, social relevance, behavioural science and brand assets. Swipe to discover the secrets to this advert's success 👉 #advertisinginsights #advertising #advertisingagency #adindustry

spec ad speculative ad spectacular ad spectator ad specky ad special ad How many spec ads have you created in your lifetime? Drop the number in the comments. #AdvertisingInsaan #SpecAds

Little joys of a marketer's life: Stumbling upon your old work somewhere. Today, I saw a feature on Bingo! in the Marketing Monk newsletter, which featured one of my old projects. Back in the day, when I was working on Mad Angles, we had a challenge. Achaari Masti was the most loved flavour of the brand and continued to dominate mind share. We really wanted to showcase all variants of Mad Angles, and show the range we had. In a category driven by impulse buying, it’s important not to seem like a brand that doesn’t offer anything new. Consumers love discovering fresh experiences, and showcasing a range of products can really help a brand stand out. Here's the work we created with Ranveer Singh. From the script reading to the first airing of the film, it was so fun to work on this campaign. https://lnkd.in/gEVQu2fH. Here’s to the joy of storytelling! 💡✨ #Marketing #Advertising #Branding #Creativity #Throwback #Storytelling #MadAngles #Bingo #RanveerSingh #MarketingMonk #Nostalgia #Campaign

While the glitterati descends at Cannes Lions International Festival of Creativity, spare a thought for those who haven't and will not make it there. No hobnobing with the who's who of the ad world! What a miss.Damn!! What should they feel about themselves and the ads they worked on. The tireless efforts they put into their work, which in fact made real impact for the brand, goes unrecognized. Does it amount to nothing. Certainly not. The human tendency is ' I'm not good enough, this ad is not good enough'. 'I'm not recognized among my peers. I'm a failure.' Hold on. You entered advertising not to win awards, you entered advertising to do some great work that made a 'difference' for the brands, customers and the world at large. You shaped narratives, you made the needle move. Not getting a Lion, Tiger or a Panther shouldn't stop you from doing what you love the most. * Advertising *. So, hop on that saddle and gallop to things that are more important.🐎🏇While they get their Lion, you get the Lion's share. Happy hunting🏹🦁 For that matter, we aren't sure if the memorable ad posted by us a day earlier made it to the Cannes. Who cares. It made it to our #hearts. That's all that matters. #advertising #publicrelations #creativity #marketing #Cannes #branding #socialmedia #digitalmarketing

⭐️Cheers to one of the best Father’s Day Ads & why it wins all the awards: There is true perfection in Aviation American Gin’s ad with Ryan Reynolds. 😂Incorporates fantastic humor & sarcasm 🔁A savable/sharable style of content ✨Captures a sentimental holiday 🥃Perfect product placement The ad not only gives you a laugh, but it also teaches you a cocktail recipe to then make at home. Perfect incentive to go out & buy a bottle of it. Celebrating all the dads & father figures this Father’s Day! 🤍 #socialmedia #digitalmarketing #socialnetworking

What makes a winning ad? An ad that decreases overall NC-CPA So you can spend more

Ever since I first watched this ad, I've been intrigued by what makes it so effective. Finally, last week, I committed to a deep dive, and here are the key factors that propelled this video to insane levels of popularity. #advertising #creativedirector #contentmanager #cocacola #ritushinde

April Fool's Day isn't just about putting Glad Wrap on the toilet, it's a golden opportunity for brands to show their playful side and connect with audiences in unexpected ways. When done right, it can create great publicity and get people talking all about your brand for the right reasons. Here is a showcase of some of our favourite April Fools campaigns this year. Which is your favourite? #AprilFoolsDay #Marketingcampaigns #subway #arnotts #jetstar #heinz #socialmediaperth #digitalagency #digitalmarketingagency #fremantle #socialmediatips #socialmedia #Instagramtips #reels #creativeagency #contentcreation #socialmediamanagers #marketingtips #socialmedia #smallbusinessaustralia #perthbusiness #instagramforbusiness #businesswoman #businesstips