Ruchin Kulkarni ツ’s Post

📣 Launch Alert 📣 The Coming of Age of D2C Report - Vol. 1 (India) is now available. This report by Sorin Investments, 1Lattice, and Toplyne covers the booming D2C landscape in India. Explore the four key segments of Electronics, Fashion, Beauty & Personal, and Grocery, along with their economic impact, growth drivers, challenges, key success factors and enablers. Download the full report using the link in comments. Sorin Investments 1Lattice ETtech #consumer #ecomm #d2c

Mark your calendars—Fish & Ships is back ⛵️ Join Toplyne and Paddle for an exclusive cruise on June 4, day 1 of this year’s SaaStr Europa. We’ll be cruising on the Thames at sunset, with Tower Bridge opening twice exclusively for our spritsail 📅 Date: June 4 📍 Location: Millennium Pier 🫶🏻 Audience: VPs & CXOs Space is limited - captain's orders. Grab your VIP pass 🎫 (link in comments) #SaaStr #SaaStrEuropa #FishnShips

We see marketing teams and young startups beating themselves up over bad data every single day. You’re not alone folks! Apple didn’t know in 2022 whether they sold 2.1 or 2.2 billion iPhones. Bad data is a fact of life… that’s why we built Toplyne to work DESPITE it 🤷🏻♂️ When we say messy data is ok, we mean it. Hear from Daniel (head of growth) on how Voiceflow got started with us. #customerstory #AI #data

"We are customer obsessed" This is our #1 core value at Toplyne. Going above and beyond for customers SHOULD BE and IS table stakes. I couldn't be more proud of our CS team on being recognised by our customers 🎉 A big shout-out back to the Hour One team for being such a pleasure to work with! Read more about the remarkable work that Kobi Kotlyarov, Zohar Reshef Gur, and the team at Hour One are doing in our latest customer story (link in the comments) #genai #customerstory #marketingai

We hosted a room full of incredible revenue leaders at Toplyne's first executive dinner of the year. Thank you Joaquim Lecha, Shuting Zhang, Mike Heller, Alec Levandoski, Mike Molinet, Petko Plachkov, Kevin White, Pranav Lal, Robert Sharp, Zohaib Ahmed, Rakesh Goyal, and Benjamin Lin for making the evening truly memorable.

"What if most startups ran in Zone 2?" I've been running for 7+ years now. My approach has always been the same. Go as fast as possible, brute force, just push through the pain... But training for my first Ironman triathlon, things changed. I got a coach. His first advice on running was to... slow down! He told me to slow down my everyday runs, go longer, and aim for a heart rate of 120-140 bpm. It's called Zone 2 running. Honestly, it felt weird at first. Everytime I ran slow and passed by pedestrians, I felt like telling them "Trust me... I'm a lot faster" 🙈 But I gave it a shot. The results have been incredible. My fast runs are smoother, I'm finishing stronger, I have fewer injuries and my RHR (resting heart rate) has reduced dramatically... Most importantly... it got me thinking about traditional startup advice. Popular wisdom is to push the pedal to the metal, floor it, empty the gas tank, brute force your way to success... (every single day) But what if that's not the only way? The most successful startups of all time (Amazon, Apple, Google, Nvidia) were built over decades, with most of their value accrued post going public. They all ran marathons, not sprints. What if most startups ran in "Zone 2". Slowly building up their aerobic base, and holding back their peak performance for when it matters most 🤔 #running #startups

Unfortunately not running the Mumbai Marathon this weekend... but to those who are... your only competition is yourself, push through the pain, have fun, and take it one step at a time 😊 LFG! #TBT https://shorturl.at/duDR2

Been a month since I started training for my first #ironman 70.3 Triathlon. Usual routine? 1-2 workouts per day (runs, swims and Zwift virtual bike rides). Some days feel effortless, most days are a slog. But what really gets on my nerves is how embarrassed my “not-so-great” workouts make me feel (esp what others would think). So in an effort to (truly) not give a f*cK, here’s my last embarrassing performance. A super slow sluggish swim (its all relative ofc). Lot more of these (+ofc some good ones) coming over the next few months of prep 😬

The way B2B marketing teams leverage (or rather don't) customer data is fundamentally broken. Product Analytics is meant for Product teams. Billing data is built for finance. Enrichment is orchestrated ad-hoc and is makeshift. Marketing teams are left with only CRM data to drive metrics they care about. Even the most sophisticated SaaS marketing teams unfortunately are left stranded in DIY hell across sticky notes, Google Sheets, and warehouse tables - all stitched together and fed into their CRM mess. While this is a significant leap from flying entirely blind, they are functioning on just that - incomplete information. Insights like: 😳 Which MQLs should I trigger bulk marketing emails to? (especially in the light of Google's new spam prevention policies) 🤔 Which users at an account should get what messaging through my marketing emails (across economic buyers, champion users, first active users, etc.) ⏰ When do my MQLs become PQLs based on product usage data, and become ready for a sales-assist nudge? These are intuition calls marketers have to make based on imperfect and unstructured data in their CRM. What they really want is all of their customer data aggregated into a structure that informs their next best action. And over the last quarter, we’ve worked with companies like RocketReach, Vercel, Voiceflow, and Beefree to build this structure from aggregated data across first-party and third-party tools. The Identity Graph maps all user properties and behavior onto a user-workspace-account structure - onto which sales and marketing teams can apply propensity-based thinking. Here’s why this structure works: 🔥 Dynamic AI-lead scoring on the Identity Graph surfaces users most likely to open your emails, reply, or book meetings. 🗺 With a dynamic map of users to accounts, along with Toplyne's proprietary enrichment, you can now map economic buyers at your target accounts - who may not even be in your CRM - to trigger GTM nudges to, based on the activity of their team-mates within your product 📈 Toplyne surfaces usage signals relevant to your email campaigns, so you can personalize them at scale. Read more about Identity Graphs using the link in comments. #leadscoring #ai #mql