Rosa Stancil’s Post

🚨New blog alert 👉 Marketing Mishaps - A Spotlight on Ego's Controversial Campaign… Ego, the women’s footwear brand, found itself at the centre of a social media storm recently, and we’re breaking down exactly why. What happens when a brand's campaign misses the mark, and what can we learn from it? 🤔 Head over to our blog for a deep dive into this marketing misstep and discover how to avoid similar pitfalls in your own strategy. 💡 Read more now 👉 https://loom.ly/VtxVqVg #DigitalMarketing #MarketingFails #BrandStrategy #SocialMediaMarketing #MarketingTips #ControversialCampaigns #LearnFromMistakes #WizardPi

🚨 The Footwear Industry is Changing—Are You Ready? 🚨 Just read that global footwear production has dropped by 6%. 📉 For those of us in business development, this isn't just a stat—it’s a wake-up call. The market is sending us a message: Innovate or risk falling behind. This is the time to reassess our strategies, explore new markets, and find innovative solutions to meet changing demands. It's not just about surviving—it's about finding growth in the face of challenge. Personally, I’m focused on leveraging emerging trends and seeking out new partnerships to ensure we stay ahead. 🛠️ 👉 How are you adapting to these shifts in the industry? Let’s share strategies and insights. #BusinessDevelopment #FootwearIndustry #Innovation #GrowthMindset

June has closed as Pashion Footwear's strongest month to date - recognizing $956K in gross sales (that last $44k will haunt me 😂), 55% Gross Profit and 34% EBITDA. The business & brand we are building represents more than just a new type of footwear IP - we are truly pioneering an entirely new operating model & consumer movement, with industry-leading financial results. What gets me most excited as CEO is that our biggest issue throughout the month across marketing, ops & CS was the speed at which our drops are selling out....leaving unrecognized demand on the table (IE, where that last $44k was...😅). A problem, certainly...but the kind that gets me excited to get up and get to work every day. Onward and upward. 🚀📈 #footwear #cpg #startup #femalefounder #organicmarketing #brandmarketing #innovation #consumergoods

🌟 Exciting times in fashion tech! As we all move forward together towards a brighter future, it's clear that innovation is the key to staying ahead. Big shoe brands have consistently led the charge, using cutting-edge technology to outpace the competition. Their commitment to innovation not only sets them apart but also shapes the future of footwear. At Shoefitr, we drive this spirit of innovation, ensuring that every choice you make is a step towards success. Don't settle for less—choose wisely, choose Shoefitr. Let's stride into the future together! 💡👟 #FashionTech #Innovation #Shoefitr #FootwearInnovation #TechTrends #SustainableFashion #WearableTech #DigitalTransformation #RetailTechnology #FutureOfFashion Nike Footwear News adidas Reebok Argentina Reebok Europe PUMA Group Pumangol HOKA Brooks Running Skechers New Balance VEJA Vogue Business Fashion Institute of Technology Converse

Exciting news! 🌟 Very soon, we will be introducing products made from our innovative banana hide material. Get ready to experience the unique look and feel of this sustainable and innovative material firsthand. We invite you to try incorporating our material into your product range, whether it's bags and accessories, footwear, or furniture. Let's join hands in embracing sustainability and revolutionizing the way we create products. Stay tuned for updates! #BananaHide #SustainableInnovation #ProductLaunch #Banhide #Bananaleather🍌👜👞🛋️

⚡️ No more trade-offs.⚡️ To adventure confidently, it’s not just about the gear; it’s also about knowing your footprint on the environment you’re running on is light. Now, you don't have to choose between affordability, earth-consciousness, or quality footwear. Relay Goods ensures each shoe checks all three boxes. ✔️✔️✔️ We're a pocket-friendly, zero-waste marketplace giving 99% new shoes from top brands a second life. Learn more at relaygoods.com. #excessintoaccess #sustainability #relay

Authenticity is a brand’s DNA. You can gain it. You can shift it. You can waste it. When Authenticity is respected, it allows for natural evolution, growth, and success. It seems that every week, there’s a new report of a longstanding footwear brand that is being sold (Champion, Rockport), rebooting (Reebok, Fila, Puma running), repositioning (Under Armour, K-Swiss) or going into new footwear categories (Salomon, Lululemon, On). What do all these stories have in common? Authenticity. With running brands now chasing fashion like On, HOKA and Salomon I wonder how authenticity will wax and wane as brands step further from their reputation to please shareholders and chase growth. It’s hard to do sport style if you forget the “sport” part. https://lnkd.in/e67dxWzc -- I’m the owner of The Directive Collective footwear design consultancy. We make great footwear, not just great sketches. #design #footwear #footweardesign

Marketing is more common sense than rocket science. Here's how a cobbler has postioned his service. Translated into English it means 'Hospital for injured footwear.' The features/resons to beleive are also aligned to this. He is also labeling himself as a 'Doctor' (for footwear). By doing so, the cobbler is more likely to stand out from other cobblers, and attract more customers in the marketplace. What we call Brand Distinctiveness and Brand Differentiation. What say? #marketing #brandmarketing #brandpositioning #distinctiveness #differentiation

Bringing #footwear from concept to consumer's hands is an elaborate journey, often fragmented across disparate departments, technologies, and #tools. This fragmentation could slow down the entire process, causing friction between the various actors in the footwear industry. ❓In a world full of digital tools, how can we streamline the footwear development process? Share your thoughts and experiences in the comments below 👇

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