The Lodge at Marconi has one of the most colorful stories I've come across recently, which I just shared on YouTube: https://lnkd.in/gHGUsK6Y
The Lodge's developer and operator - Oliver Hospitality - invited me to check it out recently, and in this episode, you'll hear from Ethan Orley, the Managing Partner of Oliver Hospitality, about how this property came to be - with lessons for you on everything from concept development to the design to the guest experience.
Listen now: https://lnkd.in/gxbHVPXR
Some takeaways:
Embrace Your History: The Lodge at Marconi's colorful history was leveraged to create a unique guest experience. As a hospitality leader, look for unique aspects of your property's history or location to differentiate your offering.
Design with Purpose: The Lodge at Marconi's design carefully balances historical elements with modern comfort. In your property, aim to blend historical authenticity with contemporary amenities to create a unique atmosphere.
Create a Strong Brand Identity: The Lodge at Marconi's brand identity is carefully crafted to reflect its history and location. As a hospitality leader, invest time in developing a strong visual brand that tells your property's story and resonates with guests.
Offer Unique Amenities: The decision to exclude TVs from rooms was a strategic choice to promote disconnection and relaxation. Consider what amenities you can offer (or exclude) to enhance your guests' intended experience.
Target Your Audience: The Lodge at Marconi targets a specific audience that appreciates its unique offering. Understand who your ideal guest is and tailor your services to meet their expectations, rather than trying to appeal to everyone.
Leverage Local Partnerships: The collaboration with local nonprofits and the state of California was crucial for the Lodge at Marconi. Build relationships with local stakeholders to support and enhance your business.
Use Swag to Tell a Story: Thoughtfully designed merchandise can extend the guest experience beyond their stay. Use swag as a tool to reinforce your brand and create lasting memories.
Be Open to Evolution: The Lodge at Marconi's brand and offerings continue to evolve. Stay flexible and open to changes that can improve the guest experience and keep your property relevant.
🎧 Listen to Ethan talk more about all of this today on the Hospitality Daily Podcast on Spotify or Apple Podcasts
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Thanks! - Josiah
👠Executive Director Strategic Marketing & Brand, PIF Tourism Giga-Projects | Ex Vice President Marketing & Brand YAS Island | 🎓 PhD Tourism & SDGs | 🇸🇦🇦🇪🇦🇺
7moNice Brad. “How could we think about this whole restaurant experience in a new way?” #chefs cooking up #change and #transformation in the kitchen. 👨🍳👏