2024 will not be easy for my team, and I have given them a fair heads-up.
In a recent meeting, I likened the distances we have left to cross to that of pioneers on the Oregon Trail.
I was inspired by a scene in “1883,” a prequel to “Yellowstone,” where Sam Elliott’s character Shae tells the group of travelers he’s been charged with, “You are pioneers. That’s all that you are until we get there (Oregon). You have no home, no job, no farm. You have the journey. That’s it..”
That line resonated with me; I really believe my team and I are in the same situation as we come off of an incredibly challenging year in the real estate industry and gear up for yet another challenging year.
2023 was difficult. Our future - or our “Oregon” - lies in 2025 and beyond. That means 2024 is yet another part of the trail we must travel to get there. Like we’re ‘leaving’ 2023 behind and on our way to 2025 - we need to muscle our way through 2024. Not to say we won’t have wins, small victories, and great experiences along the way. But we have a LOT of hard work ahead of us.
Just like Shae leading his charges, I need to frame the future for my team with honesty and transparency. People are too smart to sugarcoat the facts or promise something that isn’t true. It is better to enter a year knowing it will be a tough slog and to set realistic expectations.
Some years, the destination is slightly out of view and exists as a vague idea But the journey is the thing. And for us, heading into 2024 and only for now, the journey is the destination. Onward!
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9mo🤘🏽🎸🎧