This! Any Australians out there need to read and consider it carefully. First, lessons need to be learned from the last vine-pull when irreplaceable plots were ripped up. The European distillation model should be adopted - on a one-off basis And Australia has to look beyond China, UK and US, all of which, for their own reasons, hold limited prospects China is now consuming half as much as in 2012 and France and Chile have climbed into the part of the (now far-smaller) bed Australia previously occupied. They won't be easy to shift. And the baijiu producers will continue to keep wine down. The post-Brexit UK economy is - and will remain - a basket case where selling premium/super-premium wine is a struggle In the US, it is foolish to imagine that US distributors are ever going to want to help premium / super-premium Cabernet and Chardonnay that competes with the ones being made by their own domestic industries (And, don't forget that the Donald has threatened a 10% tariff on ALL imports) So, as Phil says, look at the scores of other markets. It will take a lot more work - by individual wineries. But it's a far wiser strategy than any we can see right now
Thanks Phil Reedman MW for being last week's Think! guest writer, exploring how can the Australian wine industry be saved. A strategy is required. What strategy? "Few can deny that the Australian wine industry, our greatest piece of soft-diplomacy (Kylie excepted), is in a hole. No ordinary hole either, one of astonishing proportions. How do we get out of the hole and build a hill? How can the Australian wine industry be saved?" https://lnkd.in/gCY4N4QH
Nick Whiteway
5mo
No doubt there is wisdom and truth in Phil Reedman MW ‘s words. Very hard to execute for small family owned wineries though, especially when travel costs are so high. It requires a major change to our sales and marketing structures and processes and significant support from Wine Australia , Australian Trade and Investment Commission (Austrade) etc and the way they engage on behalf of the industry. I’d like to see this happen. Perhaps a roundtable of interested parties to strategize how we might deliver on this …
Phil Reedman MW and Robert Joseph couldn’t agree more with you both!
Dan Traucki MWCC
5mo
Well said Robert Joseph as usual!!!
Jason Dunstone
5mo
Thanks for reshare and added perspective Robert! (cc Phil Reedman MW)
Fair enough. But we are not one we are individuals making our choices and most understand those exact challenges. A ferment of creative choices await.