Road Safety Commission’s Post

No one plans a crash. We were told that crashes happen, but reality is that crashes can be prevented. Driving simulation training can prevent by 67% the risk of accidents and by 55% the cost of insurance claims while it reduces by 75% critical driver errors. Driving simulation training is an effective technology at the service of our businesses and society and now accessible to everyone! #urbanmobility #mobility #sustainability #pedestrians #roadsafety #SDG11

Day 4 of #RoadSafetyWeek. Taking just a few minutes to watch our PDT Fleet Training Solutions’ videos on #RoadSafety. Today's video: Seatbelts. #ItCouldHappentoMe #RoadSafetyWeek

Making Dull Interesting- Virgin America and the In-Flight Safety Film I am a huge fan of Adam Morgan's podcast "Let's Make This Interesting" https://lnkd.in/eEjYVDuf and I was trying to think of brilliant examples where the ad industry did something revolutionary- I am not talking about great TV spots, but something that changed communication and the way stories are told. Something that disrupted more than just the narrow world of TV spots. In 2007, Anomaly created a ground-breaking film in the form of the Virgin America in-flight safety video. It took a medium that everyone was forced by regulatory requirements to pay attention to and had until this point, been the video that everyone on the plane ignored, into something that became a must-watch. For the start-up Virgin America was- this was breakthrough thinking that helped catapult the brand into public consciousness well before social media existed at scale. In the past 16 years, dull and lifeless airline safety videos have been relegated to a thing of the past and have become the ultimate branding vehicle for airlines and the countries they represent. There have been tie-ins with brands like Lego and movie franchises and appearances from pop stars, Bollywood stars, Hobbits, and memes. Mass social media has helped them become viral megahits, with some airline films having more viewers than people who have ever flown the airline. Perhaps these films would not be what they are today without the creative smarts and bravery of Anomaly and Virgin America. I guess this is a pitch for Adam to do a podcast episode on the story behind this film. And while I am it- I might as well ask Andrew Tindall if he knows whether System1 test these safety videos and what the learnings might be!

The Glamorous Life of a Production Legend Are you ready to dive into the fast-paced, high-octane world of production in advertising and films? Hold onto your director's chair because you're about to embark on a rollercoaster ride of creativity, chaos, and craft services! Picture this: you stroll onto set with the confidence of a seasoned pro, armed with a clipboard, a walkie-talkie, and an insatiable appetite for caffeinated beverages. You're the unsung hero behind the scenes, the wizard pulling the strings to make movie magic happen. From coordinating cast and crew to juggling endless to-do lists like a master multitasker, your day is a whirlwind of excitement and adrenaline. Need 100 extras dressed as circus clowns by tomorrow morning? No problem. Want a vintage car to appear out of thin air for that period piece? Consider it done. But it's not all glitz and glamour. You'll also become a master problem-solver, expert negotiator, and occasional therapist to stressed-out actors. Just Saying-😃

SAFETY IN MOVIES – MOVIES FOR SAFETY # 28 – THE PERFECT STORM, 2000 “𝘠𝘰𝘶 𝘤𝘰𝘶𝘭𝘥 𝘣𝘦 𝘢 𝘮𝘦𝘵𝘦𝘰𝘳𝘰𝘭𝘰𝘨𝘪𝘴𝘵 𝘢𝘭𝘭 𝘺𝘰𝘶𝘳 𝘭𝘪𝘧𝘦 𝘢𝘯𝘥 𝘯𝘦𝘷𝘦𝘳 𝘴𝘦𝘦 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘭𝘪𝘬𝘦 𝘵𝘩𝘪𝘴. 𝘐𝘵 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘢 𝘥𝘪𝘴𝘢𝘴𝘵𝘦𝘳 𝘰𝘧 𝘦𝘱𝘪𝘤 𝘱𝘳𝘰𝘱𝘰𝘳𝘵𝘪𝘰𝘯𝘴. 𝘐𝘵 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦...𝘵𝘩𝘦 𝘱𝘦𝘳𝘧𝘦𝘤𝘵 𝘴𝘵𝘰𝘳𝘮”   On 28 October 1991, the deep-sea fishing vessel Andrea Gail departed from Gloucester, Massachusetts, and sank with its crew of six fishermen 370 km off the Canadian coast. The vessel found itself at the centre of a 'Perfect Storm', a rare combination of weather phenomena; this story is narrated in the book ‘The Perfect Storm’, written by Sebastian Junger and in the film of the same name where the vessel's captain is played by George Clooney.   The film shows the hard life, injuries, hardships and risks of deep-sea swordfish fishermen until the tragic epilogue. It shows the importance of having a cohesive team, of making careful decisions when facing such great risks and the dramatic consequences of such hastily made decisions (that of facing the storm instead of waiting for it to pass).   The film was a big box-office success and particularly in the second half it is tense and dramatic but suffers from a very slow start and an annoying omnipresent music. This movie also lends itself to different interpretations on workplace safety topics : - The vessel’s captain who puts his goal before the safety of the crew. - The unempathetic and aggressive attitude of the supervisor (always the vessel’s captain) - The assessment of risks and imprudence: waiting for the storm to pass, making the fish caught go bad or facing it. https://lnkd.in/dHrBiwPv

Check out this trailer!

When I'm at MJ Unpacked I like walking the floor seeing all the cool brands on show. The next MJ Unpacked is April 9-11 Hard Rock Hotel in NJ. Enter Code HCMJU100 for $100 off your ticket:mjunpacked.com Walking around I listen to myself: ''what are the brands saying to me to make me want to buy them?'' We all have a favorite brand, but what are #favorite brands that made you want to buy them—seconds after encountering them? That was the central question I devoted the first half of my career to in #CPG companies like Procter & Gamble. Procter & Gamble recruitment literature bragged how they'd spend more money training their marketing folks than USAF spent training jet pilots. Not sure if that's true, but we spent lots of hours in hotels watching :30 TV advertisements to sift, and parse & find meaning—to try to unlock the 'codes' of human behavioral #psychology. Why? Because if you unlock the #code, you'll become rich beyond your wildest dreams. People will beat a path to your door to work with you. We'd spend literally weeks discussing how advertising #works, how it helps sales & how brands #grow. At P&G they called the marketing department the 'Advertising Department' for specificity, even though we had full P+L #responsibility. Television was the greatest breakthrough in marketing ever for P&G, as it enabled visual storytelling. TV Advertising powered brands for decades until social media. They say the lost art of video #storytelling is dying. But it shouldn't be, nowadays small #screens are just like big screens. You can still tell a great story. Here's the story of Volkswagen, they didn't go door-to-door selling Volkswagen or just go to a trade show. Many bought VW after seeing the ad below. It was before my time, but I love it. They wanted their business to take off. So they talked to an #advertising person. And their business took off like a rocket. After World War II Germany was desperate for cash. They sent the Beatle for sale to the Americans. Americans were tired of their unreliable Detroit cars never starting, when it mattered, like in a snowstorm. Trying to start a dead car is a huge drag... but also a golden #consumerinsight. VW still exhibited at car shows. They still went door-to-door. But with advertising, their conversations were a lot #easier, business came a lot #quicker. Advertising is like having the Air Force soften up some #forward positions, before taking them. The #consumerinsight below was simply Volkswagen is counted on by the guy who drives the snow plough. It was the ultimate testimonial-endorsement for Volkswagen. And the rest is history. VW became one of the world's best known car-makers. Reach out to me to see how my team and Highly Capitalized Network-HCN can help you reach your most ambitious goals with sponsored content. Come on board as a #client and watch your business take off. Like Ted Turner used to say: ''Early to bed, Early to rise, Work like Hell and Advertise'' #Cannabis

It’s always great doing something you love… And today was one of those days, spent filming something fun for Channel 5 that will be coming out later this year. Behind the scenes tips for location filming days: 💫 Arrive ‘camera ready’ and bring your own make up kit. Never assume that because it’s telly there will be a team of make up artists, caterers and assistants ready to serve your every need. 😄 💫 Bring a selection of clothes ‘just in case’. Especially if you don’t know what the background is going to be. 💫 Be a team player. If it’s all hands on deck, include your own hands. 💫 Enjoy yourself! Apart from the obvious benefits of having a good time, it shows on your face… 😊

Whether we’re about to unveil a rebrand or spotlight a new product, we get asked this question a lot: “Should we make a video?” We thought it was only right, that in answering your question, we make a video. That’s why we tapped our very own Josh Kelly to wax poetic on the do or do not behind video production. Spoiler: scenic pirouettes and puppies included. #VideoProduction #DigitalAgency #MarketingStrategy

Leadership, the right team, and endurance are critical in transition planning. So are planning, training and readiness. #exitplanning #businessstrategy