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As the #coffee competition circuit grows, #roasting championships are seemingly becoming more prominent – which is pushing more of a stripped back approach that favours pure skill over flair. Tomas Serra, an Authorized Specialty Coffee Association Trainer from Argentina, and I share some insights into how roasting championships are becoming more popular and the potential impact this could have on coffee competitions at large. https://lnkd.in/eG65pN2Z

🍻⚽ The Premier League and Diageo join forces! 🍻⚽ Starting this season, the renowned Irish stout will become the “Official Beer of the Premier League,” while Guinness 0.0 will be the “Official Non-Alcoholic Beer. This collaboration celebrates the union of two iconic brands and provides a unique opportunity to connect football fans’ passion with the pleasure of enjoying quality beer. But that’s not all! Through this partnership, Guinness will promote responsible alcohol consumption globally, ensuring a safe and enjoyable match-day experience. Being a partner of the world’s most-watched football championship means becoming part of rich traditions and creating new stories that resonate with fans worldwide. 📊 Fascinating statistics: 1. The English Premier League has an estimated global TV audience of 3.2 billion viewers per season. 2. PL matches are broadcast to 800 million homes across 188 countries, thanks to 90 broadcasters and over 400 channels2. 3. In the UK, about 70% of the population watches the Premier League through Sky, BT, or the BBC. 4. The Premier League is watched by over 4.7 billion people worldwide—an incredible reach. 5.Over 10 million glasses of Guinness are enjoyed every day around the world. 6. Annually, more than 1.8 billion pints of Guinness are consumed globally. 7. Since its inception in 1759, over 150 billion pints of Guinness have been consumed globally. In the United States, Guinness accounts for nearly two percent of the total beer market. 8. Guinness Draught is brewed in 50 countries and sold in over 150 countries. Look at the graphics below, they are amazing!!! Share your thoughts below 👇 #Marketing #Branding #Guinness #PremierLeague #GlobalBrands #partnership #MarketingMagic #BrandingGoals #GuinnessGoals #PremierLeaguePassion #GlobalBrandsRock

AB InBev will become the Olympics first beer sponsor at the worldwide partner level, with a deal that will see it lead with its non-alcoholic beer, Corona Cero, starting with this year's #olympics 🏅 in 🇫🇷 France. Corona Cero will be the official beer sponsor of the Olympic Games until 2028. It’s a deal that will span three Olympic games: the upcoming summer games in Paris this year, the Milan 2026 winter games, and the LA summer games in 2028. The deal also includes marketing rights for the Paralympic Games. It’s the first time a beer brand has been a global partner sponsor of the games, something the company describes as a “step change” for the beer industry. This sponsorship echos that of Heineken 0.0 and its sports sponsorship, such as F1 racing, where the alcohol free brand offering now leads out on global sports sponsorship and associated brand investment. #Olympics #abinbev #coronacero #alcoholfree #zeroalcohol #beer #heineken #sportsbusiness #sport #olympics2024 #paris #paris2024 Lars Jensen Kristof König Paul Villis Carol Dunne Gwyneth Kelly Marc LEJEUNE Jean-Philippe Delforge Mark Allen Sheelagh Pentony Gilles Halotel Jim Watson Bourcard Nesin Francois Sonneville David Deeley Nina Riggins Sophie TUDOT Wayne Donovan Barbara Lezzer Elizabeth Horvath Farrah Gilsenan Will Keating Thomas Hahlin Ahlinder Leigh-Anne Vaughan John Savage

⚽️ [Sports Biz News] 🇮🇹 Craft Beer Meets Soccer: Cagliari Calcio and Doppio Malto's New Challenge🍻 Cagliari Calcio, a Serie A team, announced a 4-year partnership with Doppio Malto. From the 2024/2025 season, Doppio Malto will join as the jersey sponsor. Doppio Malto, producing all craft beers at its Iglesias brewery, continues to expand both domestically and internationally. The brewery, located in Iglesias, Italy, spans 4,500 square meters and has an annual production capacity of 5 million liters, complete with keg and bottle packaging lines. This strong production base allows Doppio Malto to explore new distribution channels, particularly in large retail markets. Tommaso Giulini, president of Cagliari Calcio, expressed his excitement: "We are delighted and proud to embark on this multi-year journey with Doppio Malto. This partnership represents a significant step forward for both parties as we aim to grow together, overcoming numerous challenges with ambition and quality. With a strong connection to Sardinia, we aspire to increase recognition not just in Italy but across Europe." Giovanni Porcu, CEO of Doppio Malto, also shared his enthusiasm: "The agreement with Cagliari Calcio is a fantastic opportunity to strengthen our brand further and deepen our ties to Sardinia, where our heart lies. This project reflects not only our roots but also our future aspirations. We aim to surpass 100 Doppio Malto locations within the next three years and enhance our presence in the large retail market." Doppio Malto’s beers are served in their restaurants across Italy and France, providing fans with a place to enjoy both football and high-quality craft beer. This partnership will be showcased on July 25 during the friendly match against Como, part of Cagliari’s preseason camp in Saint-Vincent. This partnership represents a significant opportunity for Cagliari Calcio and Doppio Malto to enhance their brand values significantly. Jersey sponsorship is an excellent tool for both parties to increase market awareness and expand their fan base. As Cagliari's matches are broadcasted domestically and internationally, Doppio Malto's brand will gain wide exposure, reaching new customer segments. Furthermore, from a CSR and ESG perspective, this partnership holds substantial importance. Doppio Malto’s Sardinia-based production supports local economic development and sustainable business models. By partnering with Cagliari Calcio, they can promote sustainable local industries and give back to the community, fulfilling social responsibilities while practicing environmentally friendly business practices, thereby increasing long-term brand value. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #cagliaricalcio #doppiomalto #seriea #sardinia #soccer #soccerfan #italy #brewery #craftbeer

Corona Cero is the global beer sponsor of the Olympics this year! 🍻 🏅 This sponsorship perfectly highlights the incredible rise of no/low alcohol drinks in recent years. Here's why it's noteworthy: 🥗 Health Consciousness: More and more people are becoming health-conscious and looking for ways to reduce their alcohol intake. 🥃Diverse Offerings: The range of no/low alcohol drinks has grown significantly. Brands now offer everything from non-alcoholic beers/ ciders, wines, and spirits to low-alcohol options, catering to a wide variety of tastes and preferences. ✅Improved Quality: Advances in brewing and distillation techniques have greatly improved the taste and quality of no/low alcohol beverages. 📈 Market Growth: The no/low alcohol beverage market is booming. This will continue to expand in the coming years, driven by changing consumer preferences and increased product availability. Clearly, it just keeps getting better and better! 😉

Fortune are reporting on all things no & low presence at big sporting events like this year's Paris Olympics and it's Corona Cero sponsorship. What beverage is in your hand in front of the big sporting screens this summer? "Looking to cash in on the changing tastes of fans, Big Beer is finding sponsorship success on sports’ biggest stages. The Paris Olympics will make history as the first of the games to have a beer sponsor: Corona Cero, which contains no alcohol. Produced by the world’s largest brewer Anheuser-Busch InBev, Corona Cero was developed two years ago as a way for the beer giant to tap into nolo beers’ $13 billion market. 🍻 There are already signs of beverage companies finding competition of their own in the world of sports. Carlsberg is positioning its alcohol-free beer Tourtel Twist as the Olympic Games’ nolo beer-of-choice." https://lnkd.in/eJv9-Mkg https://lnkd.in/eC5Nm44e

Football clubs shouldn't underestimate food and beverage revenues. Why? The case of FC Twente. 👉 Twente earned more money in one season from selling beers and fast food at the stadium than from player transfers. ✅ F&B revenues ▪ Food and beverage: €10.5m ▪Cost of production: €4.5m ❗ Net profit f&b: around €6m 🔺 Potential reason In the Netherlands, all restrictions on the sale of beer at stadiums have been lifted since 2018. ✔ Fans can buy the drink in a disposable plastic cup of a small volume: the “anti-vandal” cup. ✅ The stadium ☑ De Grolsch Stadium: 30,000-seat ☑ Stadium sponsor, Grolsch International B.V.: Dutch brewing company founded in 1615 in Groenlo. ✅ Transfer Market ☑ Player Trading Balance ▪ 22/23: €7.1m ▪ 21/22: €-0.2m ▪ 21/22: €3.2m ✅ Final thoughts Among revenue streams, food and beverage sales at stadiums are often underestimated. However, the case of FC Twente demonstrates that F&B can significantly boost a club's finances. 👉 By investing in this area, clubs can enhance their financial stability and improve the matchday experience for fans. ❓ Is food and beverage one of the areas with the most potential for development for the football club? #footballbusiness #linkedinsports #sportmanagement data: transfermarkt; 777score

Who doesn't love melted cheese?! The Swiss have always known the magic of raclette, and now the cheese is growing in popularity among consumers worldwide. Learn more from expert judge John Jaeggi of the Center for Dairy Research about this new class in the 2024 Contest.

Craft Beer Competitions: Navigating Recognition and Industry Challenges Discover the complexities craft brewers face when entering competitions and seeking recognition. Explore the impact of sponsorship and changing dynamics within the craft brewing industry. #CraftBeerCompetitions #RecognitionChallenges #IndustryComplexities #CraftBrewing #SponsorshipImpacts #BeerCompetitions #CraftBeerIndustry #BreweryChallenges #CraftBeerCulture #IndustryDynamics

Craft Beer Competitions: Navigating Recognition and Industry Challenges Discover the complexities craft brewers face when entering competitions and seeking recognition. Explore the impact of sponsorship and changing dynamics within the craft brewing industry. #CraftBeerCompetitions #RecognitionChallenges #IndustryComplexities #CraftBrewing #SponsorshipImpacts #BeerCompetitions #CraftBeerIndustry #BreweryChallenges #CraftBeerCulture #IndustryDynamics