Ritual’s Post

I recently shared with mindbodygreen.com my POV on the debate around the clean beauty industry: "Any issue that becomes a lightening rod, means it's powerful. 'Clean' as a term is now something that people debate, some people love it, some people hate it. But the truth is nearly all of these marketing terms in the beauty industry are not legally defined." On the Clean Beauty School podcast we talked about how greenwashing happens, what certifications are legit, the evolution of the clean market, and how it's headed for the next industry on everyone's radar: supplements. Read some of the highlights, learn about Ritual, and listen to the episode on Spotify :) Alexandra Engler appreciate the conversation and the work you're doing! https://lnkd.in/gU3Js7nd

"And actually, I spoke to a former employee of Oatly, who asked to remain anonymous, and one of their main critiques was that Oatly wasn't fully living up to its transparency statements, especially when they talk to journalists. And the way this former employee saw it, Oatly was doing itself a disservice, because it doesn't actually have that much to hide. But not being more transparent sows suspicion." This whole series was really interesting, but this bit particularly caught my ear as an example of letting perfect be the enemy of good in sustainability communications. Or rather, letting perfection be the enemy of transparency, and ultimately creating an (unjustified) impression of #greenwashing. I may be wrong, but what I think most conscientious consumers want from companies and brands is to know that they are trying their hardest, and constantly looking for ways to improve. And that includes acknowledging less-than-perfect-but-better-than-the-alternative solutions, rather than presenting a polished-but-incomplete view of the situation. Transparency inspires confidence after all. And who knows? Acknowledging a problem publicly may prompt someone else who has the answer you've been looking for to reach out. This is from the final part of a three-part series, available here: https://lnkd.in/eRzggUsW

Ep 568 Microplastics: The Silent Threat Lurking in Our Bodies Microplastics: The Hidden Dangers Lurking in Our Everyday Lives In today's fast-paced world, we often overlook the small things that can have significant impacts on our health and environment. One such overlooked issue is the prevalence of microplastics—tiny plastic particles less than 5 millimeters in size that have infiltrated our food, water, and even the air we breathe. In the latest episode of our podcast, Dr. Ron delves deep into the hidden dangers posed by these tiny troublemakers. Dr. Ron, known for his unfiltered and unapologetic approach, begins by highlighting the alarming statistics about the U.S. healthcare system and the rising infant mortality rates. He stresses the importance of questioning everything and doing our own research, especially in a world where medical errors are a leading cause of death. This episode is a wake-up call for all wellness warriors taking charge of their health. The discussion then shifts to the main topic—microplastics. These particles are not just an environmental issue; they pose significant health risks as well. Dr. Ron explains how microplastics make their way into our bodies through ingestion, inhalation, and even skin absorption. They have been found in our blood, organs, and even in the placentas of pregnant women. The potential health impacts are staggering, including endocrine disruption, inflammation, and increased risk of chronic diseases. One of the most shocking revelations is the presence of microplastics in bottled water. Despite the marketing claims of purity, bottled water often contains more microplastics than tap water. Dr. Ron urges listeners to consider alternatives like stainless steel or glass bottles to minimize their exposure. He also discusses the dangers of farm-raised fish, which are often fed plastic-laden feed, further contaminating our food supply. Dr. Ron doesn't just highlight problems; he offers practical solutions. He encourages listeners to reduce their plastic usage by opting for reusable shopping bags, glass food containers, and non-disposable razors. He also emphasizes the importance of staying informed and advocating for policies that mitigate plastic pollution. This episode is a must-listen for anyone concerned about their health and the environment. Dr. Ron's insights are both eye-opening and actionable, making it clear that while the issue of microplastics is complex, there are steps we can take to protect ourselves and future generations. So, if you want to learn more about the hidden dangers of microplastics and how to safeguard your health, tune in to this enlightening episode. Remember, the first step to solving any problem is awareness, and Dr. Ron provides just that/

What sets your brand apart? It's more than a logo or product—it's about expectations, memories, stories, and relationships. As a vegan business, our brand stands on compassion, sustainability, and positive impact. It’s us… you, us, and every other plant-based vegan business owner. Every interaction shapes our brand's perception. By prioritizing visibility and authenticity, we're not just selling products; we're fostering trust and connections. Supporting a brand means more than buying a product. It's a lifestyle aligned with the brand message, the brand owner’s message, and because we’re plant-based vegans, it’s also about kindness and adding energy to create a better world. Nurture your brand by nurturing the relationships we make as we pave the way for a more compassionate, purpose-driven future. VLynn Hawkins and Kathleen Gage CoFounders, Vegan Visibility Productions Creators of The Veganpreneur Revolution™ https://lnkd.in/eWsGvYK9 #BrandIdentity #VeganBusiness #ImpactfulConnections #ChooseCompassion #VeganLife #CommitToAction #SustainableChoices #VeganBusinessImpact #SustainableFuture #KathleenGage #VLynnHawkins #VeganVisibilityProductions #VeganpreneurRevolution #VeganpreneurRevolution

What sets your brand apart? It's more than a logo or product—it's about expectations, memories, stories, and relationships. As a vegan business, our brand stands on compassion, sustainability, and positive impact. It’s us… you, us, and every other plant-based vegan business owner. Every interaction shapes our brand's perception. By prioritizing visibility and authenticity, we're not just selling products; we're fostering trust and connections. Supporting a brand means more than buying a product. It's a lifestyle aligned with the brand message, the brand owner’s message, and because we’re plant-based vegans, it’s also about kindness and adding energy to create a better world. Nurture your brand by nurturing the relationships we make as we pave the way for a more compassionate, purpose-driven future. VLynn Hawkins and Kathleen Gage CoFounders, Vegan Visibility Productions Creators of The Veganpreneur Revolution™ https://buff.ly/3GZSHnn #BrandIdentity #VeganBusiness #ImpactfulConnections #ChooseCompassion #VeganLife #CommitToAction #SustainableChoices #VeganBusinessImpact #SustainableFuture #KathleenGage #VLynnHawkins #VeganVisibilityProductions #VeganpreneurRevolution #VeganpreneurRevolution

In a digital era saturated with misinformation, curating your online presence is not a luxury, rather it's a necessity. Your name is your brand, and every post, comment, or photo contributes to its perception. Take charge of your visibility, and craft a narrative that resonates with authenticity, integrity, and impact. You can “be the change you want to see in the world.” For vegan businesses looking to make waves in this noisy world, it's time to harness the power of personal branding. Showcase your values, your products, and your mission with clarity and purpose. Let people know they are interconnected. At Vegan Visibility Production, we amplify the voices of plant-based vegan entrepreneurs through various channels with our newest being the Veganpreneur REVOLUTION Podcast launching on April 24th. Be sure to check out the interviews with movers and shakers in the vegan plant-based space. They are doing incredible things to make the world a more compassionate, healthier, sustainable place. Here’s to being Unstoppable!! Kathleen Gage and VLynn Hawkins CoFounders, Vegan Visibility Productions Creators of The Veganpreneur Revolution™ https://buff.ly/47gO1E0 #EnvironmentalResponsibility #Sustainability #VeganBusinesses #KathleenGage #VLynnHawkins #VeganVisibilityProductions #VeganpreneurRevolution #VeganpreneurRevolution

It’s Top Tip Tuesday time again 💚 This week is more of a personal tip as it involves the food we buy and put into our bodies every day. Ultra Processed Food is the topic of this podcast from Dr Chatterjee and is a really interesting eye opener. My ‘hatred’ of convenience and ultra processed foods began with the huge amounts of plastic packaging that they almost always come encased in, but now when I consider these foods it isn’t just the plastic that is the problem, it’s the so called ‘foods’ themselves… take a look at the ingredients on the packaging… So the tip for this week is have a listen to this podcast, have a read of the ingredients next time you reach for a plastic encased convenience and ultra processed food, pause and maybe put it back on the shelf… #achievinggreenness #noplanetb #climateemergency #bethechange #actnow #plasticisnotfantastic #drowninginplastic #sustainablechoices #sustainability #consumeless #consciousconsumption #weaponsofmassconsumption #zetowaste #2minutesolution #noexcuseforsingleuse #protectwhatyoulove

Have you ever wondered what your Valentine's chocolate is wrapped in?❤🍫 Check out this video to see the interesting facts to make more sustainable options, as a consumer. In the upcoming content of this episode, we will learn how manufacturers can join the cause for a greener future, so stay tuned and follow our social media to not miss any of it 🌱🌎 #Valentine #SustainableChoices #TheSkynthResearch

📺 Film and TV has the power to serve up so much more than mere entertainment. Check out our latest knowledge hub article "Snackable Sustainability: Nudging Audiences Towards Green Choices". Read about the latest research from the Entertainment Lab at Rare which looked at the impact of 🌱 simple plant-based food mentions in "And Just Like That" and get inspired by 💡 tips on using subtle nudges as a strategy for putting sustainability on screen. #sustainability #storytelling #actiononscreen https://lnkd.in/dRuV9ySp

Do you think bottled water or tap water is safer? A weirdly high number of people believe the answer is bottled, despite no real evidence to support that. But that’s ✨marketing✨ for you right. Yes, obviously some places you cannot drink the tap water. But the overwhelming majority of bottled water is sold where tap water is safe. And bottled water is no better for you (don't get me started on alkaline water 🤦🏻♀️). In Aotearoa we use a billion single-use plastic bottles a year, for drinks alone. I wrote my latest Now, That’s What I Call Green podcast episode on this because (obviously) I am not a huge fan of single-use plastic and some of the stats are... baffling. And a masterclass in marketing and PR. Just a couple of points: Tap water is required to be tested much more often than bottled water, so the regulations may be the same, but tap water is help to these much more rigidly. Bottled water (unsurprisingly) contains a lot more microplastics—about 325 particles per litre, compared to just 5.4 in tap water (studies vary this was just one but bottled is always higher). It takes three litres of water to produce just one litre of bottled water when you factor in the processing and the plastic to make it. But the most enraging for most people? That companies pay sod all for the water they sell for millions. As little as $500 licensing fee in fact. So whilst interesting, and a useful history lesson for building Incrediballs, it was pretty eye opening to see how bottled water became so popular and where it comes from. Link to the episode in the comments! #singleuseplastic #plasticfree #bottledwater #sustainablebusiness #nowthatswhaticallgreen #podcast