Ritu Khanduja’s Post

Do Hotel Brand Videos really need to show a check in scene! When creating a brand video for a hotel or resort, it's crucial to focus on what truly sets the experience apart and what guests will remember most fondly. While the check-in scene may seem like a natural starting point, it's not necessarily what draws guests to your establishment in the first place. Highlighting the unique features and experiences that make your property special, such as exquisite cuisine, breathtaking views, luxurious spa treatments, or exciting recreational activities, is key to capturing the attention and imagination of your target audience. These are the moments that guests will cherish and share with others long after they've returned home. By strategically weaving these standout elements throughout the video, you can create a captivating narrative that showcases the essence of your brand and leaves a lasting impression on viewers. After all, it's those "wow" moments and unique selling points that truly resonate with guests and inspire them to choose your hotel or resort for their next getaway. #HotelVideo #UnforgettableExperiences #BeyondCheckIn #HospitalityFilm #LuxuryTravel #UniqueSellingPoints #WowMoments #DestinationExperience https://lnkd.in/dJu6wDEg

Should the #hotel industry be worried? There isn't a single hotel brand on Interbrand's recently published list of "100 Most Valuable Brands". Even if (many) hotels can offer some of the most immersive and memorable experiences out there, boasting team members who go out of their way to provide excellent service, the hotel industry still gets overtaken by investment banks, razor blades, and diapers when it comes to brand #value. Is the #brand proliferation that has occurred over the last 10 years in the hotel industry finally catching up with us?

Although hotel brands have high capitalization values, it is obvious that hotel chains with so many sub-brands are insufficient to protect their financial brand values except for the purpose of increasing their income through franchising commissions.

🏨 What's the ideal hotel video length? It's a common question, and there's no one-size-fits-all answer. 🕑 While 2 minutes is often suggested, the duration depends on the unique features of each property. Sometimes, a concise 60-second video suffices, while in special cases, we've crafted brand films that stretch over 7 minutes. 🎥 In one instance, the property had a rich history, and we transformed the brand film into a captivating mini-documentary. With data and analytics, we discovered an astonishing 80% watch-to-end rate. 🌟 For hotels or resorts with diverse offerings like fantastic dining, golf, activities, and wellness, the best approach is to provide glimpses of each unique selling point (USP) in the main video and create supporting videos for a deeper dive. 🏌️♂️ This strategy enhances online presence and ensures viewers stay engaged, even if a particular offering isn't their interest. For example, showcasing a beautiful golf course briefly in the main brand film won't deter non-golfers, while the dedicated golf video caters to golf enthusiasts. 🎯 These shorter videos are perfect for targeted social media marketing. 📺 Longer-form content consumption is on the rise as we're accustomed to watching TV shows and movies on our personal devices. Don't hesitate to create longer brand films. 📽️ #HotelMarketing #VideoContent #DigitalMarketing https://lnkd.in/e_NqQ2BT

https://lnkd.in/gj4JhXRP I highly recommend you give this a watch. Don't worry about the length, its necessary. The Star Wars hotel was an ambitious product that could have been so much better if the right decisions were made. There is definitely a market for Star Wars fans and luxury travelers that would have enjoyed a product like this, but it was not sustainable. Jenny points out in her video that most of the guests were not typical luxury travelers and therefore were most likely not going to be repeat customers. In the hotel business you need a base of supporters that want to keep coming back. If your product is not living up to expectations, it will be hard to create any return guests. You could argue that this is not a hotel product but an immersive, interactive, and groundbreaking experience like no other, which is true but its sold as and operated like a hotel so it needed to do that part better. I think Disney built a fantastic environment and had some incredible talent on their team to bring this to life. I hope one day this building will have a future and maybe reopen as a hotel. In the first iteration it was too structured and only mimicked free exploration, I think for a successful reopening it would need the story element to take a back seat and let the property thrive as a hotel people want to stay at. The story can be reintroduced in a more careful and subliminal way than being the overarching theme to the hotel.

How can luxury venues reimagine their meetings and events? Skift partnered with The Grand America Hotel to explore five key elements: 1. Creating a one-of-a-kind feeling is more crucial than ever 2. When it comes to service, screens should be secondary 3. In-house expertise is key for immersive experiences 4. It’s time to redefine fine dining 5. True luxury celebrates art, history, and culture Created in partnership with The Grand America Hotel https://hubs.li/Q02L7wR30

Sri Lanka, an emerging gaming destination, will soon host its first integrated resort, City of Dreams Sri Lanka, set to open in 2025. This venture will be managed by the experienced and renowned multinational gaming operator, Melco Resorts and Entertainment. Currently, Sri Lanka has issued six casino licenses, with Melco set to receive the seventh, making it the second international investor in this sector. In late 2022, a Singapore-based entity, 'Kreate Design Pte Ltd,' signed an agreement to develop a casino within the iconic Lotus Tower. Sri Lankans can gamble subject to an entry levy of US$50, and the government is currently establishing a gaming regulatory body. However, the main market potential lies in the subcontinent region, including India, Nepal, Bangladesh, Pakistan, Bhutan, and the Maldives, which collectively have a population of over 1.7 billion people.

Can you tell the different between each room just from the photos and description? I certainly can’t Especially when some rooms are the same size yet have a different price 🤔 Do we know the different between Sevilla room and Premier 🤔 Naming conventions across hotels are not consistent nor totally helpful to the consumer… For this reason we drive room tours to show the reality of each room for a potential guest. - This removes channel hopping! - This removes guess work! - This removes disappointment - This is proven to drive direct bookings by 67%… Just a few room bookings cover the cost of such a one off production… so tell me again why you aren’t investing marketing efforts here? Four Seasons Hotels and Resorts #hotelmarketing #hospitalitymarketing #digutalmarketing ______________________________________ Want to see more from me? | Set the 🔔 for me in the 🔝 right | Book a FREE 30 min discovery 📞 visit www.fordigitalsakes.com 🎥✨

Struggling to stand out in the hospitality crowd? Fear not! Here are some game-changing hotel marketing tips to make your property shine: 🌐💡 📸 Visual Storytelling: Capture high-quality, immersive visuals showcasing your hotel's ambience, amenities, and local attractions to create a visual narrative that captivates potential guests. 📲 Engagement Tactics: Foster a sense of community by responding to comments, asking questions, and running polls to actively engage with your audience and build a loyal online community. 🎁 Tailored Experiences: Design packages that cater to different guest preferences, offering personalized experiences and creating a sense of exclusivity for direct bookings. If you want more tips on how to succeed with your hotel business, follow us here at iNPLASS and visit our website for more information! #hotel #hotelbusiness #hoteliers #guestexperience #hospitality #hospitalityindustry #hotelsandresorts

How can I use YouTube to increase my Luxury Hotel brand awareness? The main attraction of a luxury hotel is its sensory offerings, It is also a physical one. The sound of crystal glasses clinking, The gentle touch of Egyptian cotton sheets, The quiet reverence of flawless service. These are the benchmarks of luxury. Nevertheless, in a time when screens rule, How do you translate these transient pleasures into the digital world? Once the home of cat videos and viral challenges, YouTube has developed into an advanced platform That can tell large-scale stories. It is a chance for upscale hotels to entice viewers Into a realm of unmatched comfort and elegance. However, the goal is not to make glitzy advertisements. The secret is to write stories that have a deeper emotional impact. Think about the "Ladies and Gentlemen Serving Ladies and Gentlemen" series Offered by the The Ritz-Carlton Hotel Company, L.L.C.. It serves as more than just a tool for hiring; This provides an insight into the brand's essence. By highlighting those who best represent the The Ritz-Carlton Hotel Company, L.L.C. experience, They have managed to establish an emotional bond with their audience. The potential is just as great for other upscale hotels. Consider a television show that delves into the art and science of mixology. Set in the lavish bar of the hotel. Or perhaps a historical examination of The hotel in the manner of a documentary, With interviews from well-known visitors woven in. Recall that YouTube is all about sincerity. Providing an intimate look behind the scenes is the goal. Without undermining the allure of luxury. It all comes down to producing content that is both realistic and ambitious. How are you using YouTube to improve the reputation of your upscale hotel? Share your experience with us in the comments section below 👇👇. #luxuryhotels #hospitality #youtube #branding #digitalmarketing #experientialmarketing