Rita Katona’s Post

Ever wonder who's shaping the future of what we drink? 🤔 Spoiler alert: It's not the big beverage companies! It's you, me, and especially... Gen Z! ✨ These young trendsetters are rewriting the rules of the beverage game. They're not just sipping; they're thinking! What's hot in their world? 🎯Health-conscious choices  🎯Sustainable packaging  🎯Unique flavour combos It's not just about being healthy. It's about being the GOAT  (Greatest Of All Time, for the uninitiated💡 ) Gen Z wants drinks that: ✅ Taste amazing ✅ Boost their wellness ✅ Look great on the 'gram ✅ Don't hurt the planet They're asking: 📍 Where does this come from? 📍 What's really in it? 📍 How will it make me feel? Beverage brands, are you listening? The future is clear (and probably fizzy): 💡 Transparency is key 💡 Innovation is a must 💡 Sustainability isn't optional P.S. Never compromise with your preferences whether you are the new generation or old. #BeverageTrends #GenZDrinks #FutureOfBeverages

Craving insights on the evolving beverage market? Learn more about the driving forces shaping the beverage industry today. • The impact of sugar reduction: How consumer health preferences are influencing trends. • The rise of wellness: Exploring the booming health-conscious beverage sector. • Sustainability's influence: Learn how consumers and the market are embracing sustainable practices. Gain valuable knowledge to stay ahead of the curve and make informed decisions!

🚀 Excited to share insights on the dynamic cola and beverages market with the community! 💼 Dive into a fascinating case study analyzing the competitive landscape between ColaNova and PopFizz. 🥤 Discover key challenges and innovative strategies driving success in this ever-evolving industry. @Institute of Management, Technology and Finance #MTF #Business #MBA     🔍 Key Challenges in the Cola and Beverages Market:   The cola and beverages market presents a myriad of challenges, from shifting consumer preferences to regulatory pressures. Understanding these challenges is crucial for businesses to stay competitive and thrive in the industry.   💡 Competition: Intense competition among cola companies and beverage producers demands innovative strategies to differentiate and capture market share.   💡 Health Consciousness: Growing consumer awareness about health and wellness trends necessitates the introduction of healthier beverage options while balancing taste and nutritional value.   💡 Sustainability: Environmental concerns drive the need for sustainable practices, including eco-friendly packaging and responsible sourcing of ingredients.   💡 Digital Transformation: The digital era transforms consumer behavior, requiring businesses to adapt their marketing strategies to engage with tech-savvy audiences effectively.     💡 Strategies for Competition in the Cola and Beverages Market:   To tackle these challenges and thrive in the cola and beverages market, companies can adopt various strategies:   🔹 Innovation: Constantly innovate to introduce new flavors, healthier alternatives, and eco-friendly packaging to stay ahead of the competition.   🔹 Customer-Centric Approach: Focus on understanding and meeting consumer needs through personalized marketing campaigns and product offerings.   🔹 Sustainability Initiatives: Implement sustainability initiatives throughout the supply chain, including recycling programs and reducing carbon footprint.   🔹 Digital Marketing: Embrace digital marketing channels to engage with consumers, build brand loyalty, and drive sales through targeted campaigns.

In today's uncertain economic climate, 𝗩𝗮𝗹𝘂𝗲 𝗮𝗻𝗱 𝗔𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆 ⚖️ are top of mind for consumers. In this post, let's explore how Private Label Foods are delivering quality products at competitive prices and why this matters to investors.   This is 2nd of 3 follow ups to my post on Private Label Foods being at the Intersection of Sustainability, Affordability, and Nutrition.    𝗖͟𝗼͟𝘀͟𝘁͟ ͟𝗘͟𝗳͟𝗳͟𝗶͟𝗰͟𝗶͟𝗲͟𝗻͟𝗰͟𝘆͟ 📉: Private label brands have a competitive edge when it comes to cost efficiency. By streamlining operations, supply chains and go-to-market routes, these retail brands can offer high-quality products at lower prices. This cost advantage not only attracts budget-conscious consumers but also generates attractive opportunities for investors. 𝗖͟𝘂͟𝘀͟𝘁͟𝗼͟𝗺͟𝗶͟𝘇͟𝗮͟𝘁͟𝗶͟𝗼͟𝗻͟ ͟𝗮͟𝗻͟𝗱͟ ͟𝗙͟𝗹͟𝗲͟𝘅͟𝗶͟𝗯͟𝗶͟𝗹͟𝗶͟𝘁͟𝘆͟ 🛍️: Private label brands have the flexibility to adapt quickly to changing consumer preferences and market trends. Whether it's introducing new flavors, formats, or packaging designs, these brands can respond nimbly to demand signals, driving innovation and maintaining relevance in a crowded market. 𝗧͟𝗿͟𝘂͟𝘀͟𝘁͟ ͟𝗮͟𝗻͟𝗱͟ ͟𝗟͟𝗼͟𝘆͟𝗮͟𝗹͟𝘁͟𝘆͟ 🤝: Contrary to popular belief, private label brands aren't just about low prices—they're also about trust and loyalty for retailers. As consumers become more discerning and value-conscious, they're increasingly turning to private label brands for quality products they can trust. By building strong relationships with customers, these brands foster loyalty and repeat business, driving long-term sustainability.   Investors, take note: 𝗩𝗮𝗹𝘂𝗲 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗽𝗿𝗶𝗰𝗲—𝗶𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗽𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗱𝗲𝗿𝗶𝘃𝗲 𝗳𝗿𝗼𝗺 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁. Private label brands offer a compelling value proposition by delivering quality, affordability, and trust. As we navigate an uncertain economic landscape, let's remember that investing in value isn't just prudent—it's profitable.   Power Sustainable Lios #sustainability #food #privatelabel

Innovation is easy! 🤔 Innovation that works and truly drives category growth, market penetration and beyond, is hard and scarce. I remember a stat from Kantar that said only 20% of new products survive, and further to that, only 15% of new products deliver top line growth. How you become part of that 15% is by starting at the outside and looking in. What are the social, technological, environmental, economic, and political trends that are impacting consumers lives beyond the category we operate in? What are the biggest trends in consumer consumption and where do we underplay? I am proud to say, we did exactly that, and I am incredibly excited to share that at Warner’s Distillery | B Corp™ we have launched a NEW brand – @TRASH&TREASURESPIRITS. Born out of a thirst to create spirits with great taste and see a world with less waste, Trash & Treasure challenges you to think and drink differently. There are so many category and consumer data points to justify creating this phenomenal brand (to avoid information overload, I will keep these for another post). In the meantime, I invite you to join us on this journey of innovation and sustainability, and pick up your bottle of Trash & Treasure Citrus Vodka or Trash & Treasure Tropical Rum at Tesco. Together, let's raise a glass to not only enjoying exceptional spirits but also making a positive impact on our planet. Cheers to embracing change, hopefully being one of the 15% 🤞, and leading the way towards a brighter, more sustainable future. 🌍 #innovation #trashandtreasurespirits #greattastefromwaste

FFN Member Brand Spotlight 🚀 Thriving in the Health-Conscious Era: Solely's Remarkable Journey 🌿 In the dynamic world of healthy snacking, Solely has not just entered the scene but has redefined it. With an impressive 3-Year CAGR surpassing 70%, 💪 their expansion has been nothing short of phenomenal. They've broadened their reach with over 18,000 new points of sale, bringing wholesome choices closer to consumers. Solely is not just growing; they're growing responsibly. Their investments in sustainability are woven into the very fabric of its operations, ensuring that as they flourish, so does the planet. 🌍 Reflecting on 2023, it's clear that #Solely is not just on a path to success – they are trailblazers setting the pace for a healthier tomorrow. #SolelySuccess #HealthySnacking #SustainableGrowth #InnovationInSnacking

Beverage brand-builder Diageo’s report identifies five trends that cut across regions and industries: •   Neo-Hedonism—Seeking pleasure in novel ways •   Betterment Brands—A path to purposeful consumption •   Conscious Wellbeing—Nurturing holistic wellness •   Expanding Reality—Redefining how we experience the world •   Collective Belonging—Connecting in a fragmented world The report includes regional data and suggestions brands can use to harness the trend. #Organic #organicproducts #organicfood #trendsetter

Is your "sustainable" product benefit falling flat? What do consumers really think about sustainability in food and beverages? And what truly drives their purchases?👇 We took a deep dive into what consumers believe makes food sustainable and what actually influences their buying decisions. The results might surprise you: 1️⃣ The highest potential is for healthy food products that demonstrate quality and are nutritious 2️⃣ Taste is a critical driver to purchase and has no negative sustainability connotation (this is likely to improve in the future, and more and more tasty functional offers emerge) 3️⃣ There is a significant barrier between having an excellent value-for-money proposition and developing a bargain: the latter conflicts with any sustainability claim 4️⃣ Established Brands with a trusted relationship have good opportunities in the space. The message to new entrants is: be authentic because trust matters 5️⃣ There are Powerful niches around social responsibility, taking care of one's family, and sharing opportunities. Those opportunities are occasion and ritual-based. What do you think of these insights? 💡 Let's spark a conversation below! 👇 Enjoyed this post? Like, share, and spread the knowledge! 💼 Follow me for more insights. 🌱🔍 Stay tuned for more insights. Follow me to keep learning.🌱🔍 #branddevelopment #food #marketing

ONLY ONE WEEK LEFT UNTIL NETWORK EFFECT: MONDELEZ 📣 #CPG brands are exploring key questions: What sustainability factors do consumers prioritize? In what ways can brands leverage sector-wide collaboration for #sustainability? And, what innovations can we expect in the future of food? To address these topics, 3BL is headed to Chicago on May 2nd from 9 to 11:00 a.m. to host Network Effect: Mondelez at Mondelēz International Global Headquarters. Register before it’s too late ➡️ https://lnkd.in/dqfeikfu

As consumer priorities shift towards health, sustainability and comfort foods, brands are placing innovation centre stage for NPD. Get our lowdown on the Sept-Dec 2024 trends in the latest Foods Connected NPD edit... https://bit.ly/3Naihc0