RevSpring’s Post

New Blog: Eliminate data silos to deliver the right message at the right time using precisely the right channel or combination of channels. #patientengagement #patientexperience #omnichannel #healthcare https://bit.ly/3xxZkvv

Do you know when specialists prefer to start learning about a new product? Or what drives an optimal #CustomerExperience for HCPs? Has customer satisfaction with #PharmaDigital broken through that elusive 50% barrier yet? You will find the answer to these questions (and more!) in our brand new GLOBAL TRENDS REPORT on the state of omnichannel #CustomerEngagement in #biopharma! Download your FREE copy now to get a unique snapshot of what biopharma and its HCP audience have been thinking and doing in the omnichannel space in 2023, packed with evidence-led insights and trends pulled from our Navigator365™ and Maturometer™ research. https://lnkd.in/eBwp2CWG #OmnichannelCustomerEngagement #Trends2023 #PharmaIndustry #BestPractice #OmnichannelTrends

If you are looking for actionable insights into the state of omnichannel, download our FREE (yes, you read that right) global trends report - I can't encourage you to read this enough - you will be so glad you did! #oce #precision #actionable

One thing that stood out to us from this Across Health study: The high impact of online medical journals globally! 🌍📚 This indicates that HCPs highly value them as an information source. This provides a great opportunity for pharma to proactively share published content to drive better engagement. By doing so, Pharma: 🕒 Saves HCPs time by providing direct access to valued content. 📄 Cuts through the noise, guiding HCPs straight to relevant content. 📊 Gains valuable insights from engagements to personalise follow-on HCP experience. ⭐ Creates an exceptional brand experience, fostering trust with HCPs. Agree? #hcpengagement #pharmadigital #customerengagement

𝙀𝙢𝙗𝙧𝙖𝙘𝙞𝙣𝙜 𝙊𝙢𝙣𝙞𝙘𝙝𝙖𝙣𝙣𝙚𝙡 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 The rise of digital technology has transformed healthcare marketing, making omnichannel strategies essential for delivering personalized, seamless experiences across both online and offline channels. However, healthcare marketers face several challenges: 1. 𝙁𝙧𝙖𝙜𝙢𝙚𝙣𝙩𝙚𝙙 𝘿𝙖𝙩𝙖: Data is often siloed across EHRs, CRMs, and other systems, making it difficult to provide unified, personalized communication. 2. 𝘾𝙝𝙖𝙣𝙣𝙚𝙡 𝘾𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙘𝙮: Ensuring consistent messaging and branding across multiple platforms can be tough, and inconsistencies can erode patient trust. 3. 𝙋𝙧𝙞𝙫𝙖𝙘𝙮 𝙖𝙣𝙙 𝙎𝙚𝙘𝙪𝙧𝙞𝙩𝙮 Healthcare marketers must navigate strict regulations like HIPAA, balancing personalization with privacy and data security. 𝗛𝗼𝘄 𝗦𝗺𝗮𝗿𝘁𝘀𝗲𝘃𝗮𝗸’𝘀 𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗖𝗮𝗻 𝗛𝗲𝗹𝗽: Smartsevak’s WhatsApp automation addresses these challenges by integrating with EHRs and CRMs to consolidate data, enabling personalized, consistent messaging across channels. It ensures compliance with healthcare privacy regulations while delivering secure, real-time communication, improving the overall patient experience in an omnichannel strategy. #HealthcareMarketing #OmnichannelStrategy #PatientEngagement #DigitalHealth #SmartHospital #HealthTech #Telemedicine #PatientExperience #HospitalManagement #IndianHealthcare #MedTech #HealthcareInnovation Smartsevak

We're excited to announce our latest category on the Panda Health Platform - Contact Center Software. Streamline patient interactions and HIPAA compliance with contact center software. These cloud-based solutions go beyond traditional call centers, offering: 🎧 #Omnichannel Communication: Manage calls, texts & webchats in one place. 🎧 HIPAA Compliance Built-In: Keep patient data secure. 🎧 AI Assistants & Analytics: Optimize interactions & make data-driven decisions. Read the full category announcement below (link in the comments). #HealthcareIT #PatientEngagement

This IQVIA white paper by my colleagues Carrie Evans (Nuttall) FCIM Christopher Wooden Tom Woods highlights the importance of personalization in HCP engagement and how today's HCP engagement requires field teams to pursue a customer-centric strategy. The need for a balance between personal and non-personal channels is also discussed, with personal channels like face-to-face interactions still being invaluable for building strong relationships. As HCP expectations continue to shift, together with the engagement landscape in which life sciences are operating, the cornerstone of any go-to-market strategy remains in creating and cultivating a profound understanding of the customer. The key determinants that shape HCP engagement decisions include: 1) Geographical/Cultural Context: Where are the HCPs located and what are the expected engagement practices? 2) Specialization: Which medical fields are of paramount interest to specific HCPs? 3) Behavioural Patterns: Do these HCPs have an affinity for traditional news sources or are they more inclined towards social media? 4) Priorities: Are there healthcare system constraints? How are HCPs balancing cost efficiencies with patient-centric outcomes? In addition to the aforementioned factors, it is important to recognize that HCPs’ engagement expectations are continually shaped by the constraints of the healthcare systems in which they operate. #IQVIA #omnichannel #AIandML #analytics #HCP #Commercial #Healthcare #lifesciences #Bigpharma Matthew Smith Eliza Silvester Nick Mageras Indraneel Mukherjee Inderpreet Kambo (DDS, MS) Ankur Chopra Terry Shea Matt Doyle Daniel Luft Aziz Mallik Eric E. Bayir, MSc, MBA Valerie Eng Gonzalo Lemus John DeMarrais Greg Plante Shauntell Kelley Gabriella DiGuglielmo Matthew Gillis Brian Hannah Rachel Cunningham Christopher Blenk Chris Beggs Patrick Dunn Chris Nickum Chip Dolaway Jordan Collins Chris Johnson

Juggling multiple platforms for your healthcare communications? This can lead to mixed messages and patient confusion. Syniverse CPaaS Concierge can streamline this process by consolidating all messaging needs into a single, cloud-based omnichannel platform. #Healthcare #Interopereability #Omnichannel https://lnkd.in/eFNhAQ2A

Amidst the advantages of omnichannel communication in healthcare, recognizing the tipping point of digital engagement overload is crucial for maintaining effective patient-provider relationships. Leveraging sentiment analysis to tailor interactions ensures relevance and personalization, fostering trust and adherence without adding to the digital noise. https://lnkd.in/eipR2xmi

We know patients are demanding hyper-personalized engagement at the right time on their preferred channel. Join me tomorrow to learn how we are engaging patients with omnichannel data-driven strategies. #salesforce #datacloud #marketingcloud #AI #patientexperience #data #marketing Baptist Health