Response Media’s Post

Beyond enjoyed wrapping up the Response Media #2023 #webinar series with this industry-leading lineup. Thank you again to Bob Waibel (Conagra Brands), Marty Kahnle (Response Media), Melanie DiBiasio (Ocean Spray Cranberries), Michael La Kier (IGA, INC.), and Amanda Martin (Mediavine) for the informative discussion. Listen in via the link below! #retailmedia #cpg #dataanalytics #analytics #media #digitalmarketing #digital #2024trends

Step into the future of CPG marketing as we outline what 2024 has in store. From a deeper understanding of the shifts in consumer behaviors to the latest perspectives on retail media, our discussion offers a blend of insights and predictions. Please tune in for our expert panelists' views of the challenges and opportunities facing CPG brands as they try to capture consumer loyalty. Thanks in advance to Bob Waibel from Conagra Brands, Melanie DiBiasio from Ocean Spray Cranberries, Michael La Kier from IGA, INC., Amanda Martin from Mediavine, and our very own Marty Kahnle and Ami Sirlin. Sign up for our free webinar! #CPG #Trends #Inisghts #Webinar #RMN #Marketing #CRM

77% of consumers are prioritizing price over loyalty. How are CPG advertisers planning to maximize incremental sales this summer 2024? ☀️ Check out Summer Outlook 2024: Seasonal CPG Trends to get all the insights. 👉https://lnkd.in/g4g9-kkp Inside the IPN’s latest article, uncover: ✅ How shoppers are thinking about the economy & their budgets ✅ How seasonal data by category can inform your strategy ✅ What CPG advertisers are doing to maximize incremental sales this summer #performancemarketing #shopperinsights #datadriven #CPG #retail

📢 Newsflash: Advertisers plan to 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐛𝐲 𝟓𝟕% on loyalty and personalized proximity offers! NielsenIQ and Coresight Research surveyed more than 100 North American CPG companies to understand their views, needs, challenges, and marketing spend around retail media and personalization. Find out how CPGs are evaluating RMN spend and how retailers can differentiate their retail media offerings. Download the report today 👉 https://lnkd.in/dQpNbJSm #RetailMedia #RetailAdvertising #DataInsights

CPG marketers are going to have to be flexible and savvy in 2024 as they face highly saturated markets and complex consumer sentiments. Here are three considerations to keep top of mind going into next year: https://ow.ly/tFZv30syWCc #CPGadvertising #2024trends

Feeling overwhelmed with all the developments in #retailmedia? Don't worry, we have you covered. Read Merkle's 2023 Retail Media Research Report for everything you need to know:

To say 2023 has been a wild ride for CPG companies would definitely be an understatement! Here's some highlights how NIQ insights helped them keep up with the ever-changing shopper behaviors in the marketplace.

Feeling overwhelmed with all the developments in #retailmedia? Don't worry, we have you covered. Read Merkle's 2023 Retail Media Research Report for everything you need to know:

Feeling overwhelmed with all the developments in #retailmedia? Don't worry, we have you covered. Read Merkle's 2023 Retail Media Research Report for everything you need to know:

How are my CPG marketing homies navigating the current landscape? Y'all are going to have to be flexible and savvy this year as you face highly saturated markets and complex consumer sentiments. Here are three considerations to keep top of mind now that we're in 2024: https://ow.ly/M4EO30sz8My #CPGadvertising #2024trends