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We talk with many agencies on a day-to-day basis, but it's not everyday we get to sit down at a conversation as insightful as this one. Most recently, our GTM Lead Sanjay Jenkins talked with Matt Attalah, Founder Step Labs || Web Development Agency to discuss all things web optimization using IRL brands. The first brand we covered was Scheer, a South African brand specializing in grills and fireboxes. Our top takeaways? 1. Highlight your value proposition instead of technical details in the hero section. Tell a story to engage the viewer. Your H1 is your hook—make it count 📢 2. Always place the most profitable or popular product lines in the hero section. This is what your audience sees first! 3. Make it clear what exactly is being sold. Any confusion for the site visitor can discourage them from staying on your site. Our complete conversation with Matt is at https://bit.ly/3RLpRMI Click the link to hear the whole conversation or watch the short video below for a quick highlight.

Sanjay Jenkins

Growth @ Replo. Consulting @ Scale Patterns. Building Shinkasen-Style.

2d

Really glad to have gotten to chat with Matt

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