Some leaders excel in their field and use their platform to drive positive change. Dia Simms has been redefining what it means to be a leader in the spirits industry, and she's doing it with style, passion, and a lot of heart.
As the CEO of Lobos 1707 Tequila & Mezcal, Dia is shaking things up. Under Dia's leadership, Lobos 1707 has become a force to be reckoned with, earning prestigious awards and gracing the shelves of discerning drinkers everywhere.
But it isn’t just her work with 1707 that makes her such an awe-inspiring figure. She also fiercely advocates diversity, equity, and inclusion in the spirits industry. As a co-founder of Pronghorn, a groundbreaking initiative backed by Diageo, Dia is putting her money where her mouth is. She's investing in Black-owned brands, mentoring the next generation of industry leaders, and proving that success and social impact can go hand in hand.
Dia's commitment to diversity has not gone unnoticed. She was recently interviewed by TIME's Sade Muhammad, discussing diversity's essential role in various industries. When you weigh her many accomplishments, you might expect her to be a stoic figure who takes herself very seriously.
But that’s not Dia.
When you meet her, you can't help but be drawn in by her infectious energy and passion. She's the kind of person who lights up a room and makes you feel like anything is possible. And in a way, that's exactly what she's doing – she's showing the world that the spirits industry can be a force for positive change, one delicious sip at a time.
The results speak for themselves: Lobos 1707 has become a global sensation, and Pronghorn is set to create $2 billion in economic value for the Black community within the spirits sector over the next ten years.
Dia constantly shows us that authentic leadership is about using your platform to uplift others, create opportunities, and make a real difference. With her passion, creativity, and unwavering commitment to doing what’s right, she is a constant reminder that anything is possible.
If you’d like to learn more about this incredible spirit, you can head to: https://www.lobos1707.com/
And if you’d like to contribute to Pronghorn’s mission, I highly encourage to you to check out their website: https://www.pronghorn.co/
#Lobos1707 #Pronghorn #SpiritsIndustry #PackagingIndustry #Diversity
Sales, Operations & Purchasing VP / Director I Duty Free I Luxury I Wines & Spirits I Strategy I Growth I Change Management ex-DFS (LVMH) I Selfridges Group I Avolta I MBA
1moMarie-Amelie and Eric you and your team at Remy Martin have been superb business partners to us at Le Clos, here in Dubai. I wish you much success for the future and look forward to our ongoing partnership.