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We bridge the gap between green brands and responsible pet owners. Our expertise in digital marketing ensures your organic pet food reaches the right audience. 🌍 Elevate your brand with our tailored marketing solutions. #EcoMarketing #SustainableBrands #PetHealth #GreenMarketing #EcoFriendlyBusiness #DigitalStrategy #PetLove #BrandAwareness #EcoImpact #OrganicMarket

 🚀 Juicy Fruit Gum: A Marketing Success Story Unwrapped! 🚀 🍬 Case Study: Discovering Why They Chew In the nineties, Juicy Fruit Gum, the venerable brand of Wm. Wrigley Jr. Company, faced a challenge - it wasn't hitting the mark with the crucial teen demographic, gum's primary audience. Sales were down, and competitors were closing in. The question echoed: How could Wrigley make Juicy Fruit the go-to gum for teens? 📊 Researching the Source: Wrigley didn't guess; they asked. Marketing researchers engaged teens who chewed five or more sticks of Juicy Fruit weekly. Their mission: Find pictures symbolizing Juicy Fruit and craft a story around it. The revelations were sweet - teens chewed Juicy Fruit for its sweetness, finding it refreshing and energizing. 🔍 Confirmation by BBDO: Wrigley's ad agency, BBDO, validated the teen sentiments. Surveying over 400 avid gum chewers, BBDO discovered Juicy Fruit's key attributes: "has the right amount of sweetness" and "is made with natural sweetness." 👩🦰👦 Chewing on the Results: Armed with insights, BBDO crafted the "Gotta Have Sweet" theme for TV commercials. The impact was remarkable - 70% of viewers recalled Juicy Fruit, surpassing the average sugar gum recall of 57%. Sales of 100-stick Juicy Fruit boxes soared by 5%, reversing a 2% decline pre-campaign. Market share? A significant leap from 4.9% to 5.3%, the highest among established chewing-gum brands post-campaign. 🚀 Marketing Transformation: In this case, simplicity was key. The straightforward marketing research provided profound customer insights. Translating these insights into refined product positioning, compelling messaging, and impactful advertising, Juicy Fruit not only revived its sales but also secured a larger slice of the teen market pie. 💡 Lesson Learned: Marketing research isn't just data; it's the compass guiding brands to sweet success! 🌐🍭 Unwrap the success of Juicy Fruit with us! Share your thoughts below! 👇 #JuicyFruitJourney #MarketingWins #BrandSuccess #InsightsUnleashed #SweetSuccess #MarketingStrategy #CustomerInsights #BrandPositioning #AdvertisingSuccess #MarketResearch #GottaHaveSweet #JuicyFruitSuccess #TeenDemographics #BrandRevival #MarketShareBoost

Can't believe I'm posting about professional eating for the second time in a month, but news that the Michael Jordan of crushing hotdogs, Joey Chestnut is banned from the annual Nathan's Famous, Inc. contest raises an interesting question about sponsor exclusivity. At a time when influencers play an important role in many marketing and communications programs, their would seem to be plenty of advocates to go around. However, everyone wants the most powerful voice supporting their brand, and their brand only. For the The Coca-Cola Companys and Nike's of the World with huge budgets, securing exclusivity with the biggest, best celebrities, athletes and other influencers is often feasible. However, for more budget conscious companies, sharing influencers can still provide great marketing value and impact. In this case, I'm surprised Nathan's and Major League Eating are being so hardline with Chestnut because he's sponsored by another hot dog brand. The July 4th contest is easily their marquee event each year, so having Chestnut participate seems paramount even if it mean's the other wiener get's a little visibility in the process. Of course, it's not my budget or brand! #sponsorships #influencers #marketing #PR #socialmedia #branding #communications

The Clydesdales are back with a bang! For their Super Bowl ad, Budweiser have brought back their iconic horses 🐎 which are hard at work this year trying to get the beloved beer to a bar that is running out. The ad tells a clear story from start to finish. It sets the scene in a quaint town amid a snowstorm and poses a problem: closed highways and a bar that is low on Budweiser. Against all odds, in come the Clydesdales to save the day; delivering the beer the old school way and in the final stretches being guided by a familiar cute labrador 🐶. It’s old-fashioned American. It’s nostalgic. It’s beautifully shot. It’s extremely satisfying with a narrative around overcoming adversity and a happy ending. Most importantly, it plays to the identity of the brand using a distinctive brand asset that the audience absolutely can’t get enough of. The Clydesdales are such an iconic staple of the Budweiser brand; this is clear when we look at performance of their Super Bowl ads in the last 3 years. Last year the horses were only featured briefly at the start of the ad and consumers were left wanting more. Whilst it performed in line with the US norm, overall appeal dipped vs the previous year’s ad titled “A Clydesdale’s Journey” (7.0 vs 7.6/10) which featured a horse recovering from injury with the help of a friendly dog. This year’s ad surpassed the levels of appeal seen in 2022 (7.9/10). It’s important to understand the assets that work for your brand and generate appeal with consumers. If you harness them in the right way, it can only lead to a successful ad - that’s exactly what Budweiser did this year! AB InBev, SMUGGLER, Kristina P. 

Our furry friends and babies 🐶🐈 are part of our family and noone knows that better than Royal Canin who's tailored nutrition offerings help cats and dogs live healthy lives. Breaking through in a cluttered landscape in of images and messages is the challenge and this new #eRetail content standard developed in partnership with BRAND NEW GALAXY is the solution. These reimaginings are a team sports to big congratulations to the whole team! Olivier Blétry Martinez Daria Shilina @Olga P., Julia Waśkiewicz Klaudia Szarzyńska, Lukasz Mielniczuk, Agnieszka Grajda, @Patryk Kozłowski, Wiktoria Golba, @Olga Świątkiewicz, Marcin Jasnoch. #ecommerce #datadriven #retail #insights #retail #pets #CPG #ecommerce #contentmarketing #brandarchitecture #marketing #retailmedia #strategy #brandperformance

Big Zuu and Kaleb Cooper walk onto an Arla dairy farm... No this isn't a cheesy joke, they actually did 👇🏻 Check out our campaign for Arla Foods in Performance Marketing World to find out how we drove: 🐮 Over 18 million impressions 🐮 42,000 link clicks 🐮 Over 5 million 3-second videos views 🐮 1.8 million 15-second video views 🐮 39% view through rate (+13% above target) And if that's not enough to make you want to read more, then here is what Liam Clark, Arla Cravendale Senior Brand Manager, had to say: “We were really pleased with how this campaign performed, especially with the significant social engagements and uplift in website visits during the campaign period. I think the reason it worked so well versus previous campaigns is because we used Kaleb who helped to drive that relevance with a younger audience, as well as providing a clear link to our farmer owned messages, which is really important, as we are ultimately a farmer-owned brand.” We may be biased, but this was an udderly brilliant campaign! 🐄 Read all about it including insights from Goat's Senior Campaign Manager Cam McIntyre and Account Manager Niamh Green 👉 https://lnkd.in/emMxXpfw #InfluencerMarketing #SocialMediaMarketing #InfluencerPartnerships #DigitalMarketing #ContentStrategy #InfluencerCampaign #BrandEngagement #MarketingStrategy #BrandAwareness

“What’s good?” asks Sadia – a subsidiary of Brazilian food producer BRF S.A. – in its latest campaign created in collaboration with creative lead agency IMPACT BBDO, production house Boomtown, Massive Music, and media agency OMD EMEA. What began as a campaign showing off the variety of flavours and nutritional value within Sadia's Broasted and Tempura range morphed into a campaign capturing the essence of life at home, the complexity of motherhood, and the feelings that food evokes within a household where the family comes together. Watch the campaign video and read more about how it was rolled out in the story below. #Marketing #ATLCampaign #BrandAwareness #Creativity

THE DOG NEVER BUYS THE DOGFOOD !! The Hooman buys the dogfood. Because it tastes good ? Well, who is there to tell ? Well than why do we even buy the Dogfood when we don’t eat it and the dog has never asked for it ? We buy it because we are made to think that it is wise to buy for our dogs. Because it has nutrients, it has vitamins or it has f*ckin meat. Well if it was only for these vitals, we can simply feed them Home Food. We buy it because that’s what how it has been marketed. To make us feel that all the good is in there. And to make us feel that our dogs want it. That’s Marketing. "The dog never buys the dog food" encapsulates a profound marketing truth - the ultimate consumer may not be the one making the purchasing decision. In B2C REALM Think of children's toys. Children are the end users, yet parents wield the purchasing authority. Effective marketing must strike a balance, enticing both child and parent. In B2B Realm The user might be an employee, but the choice is often made collectively, considering functionality, budget, and long-term impact by the managers, or owners. Marketing Approaches to this - 1) Dual Messaging: Crafting messages that resonate with both the user and the decision-maker amplifies impact. 2) Endorsements and Influencers: Influencers hold sway. When users, especially in B2B scenarios, vouch for a product, it influences decision-makers. 3) Educational Content: Empowering users with knowledge makes them advocates. 4) User-Centricity: Prioritize user satisfaction. When users rave about a product's effectiveness, it creates a ripple effect that reaches decisionmakers, propelling them to explore further. 5) Appealing to Emotions: Decision-makers, like consumers, are driven by emotions. 6) Customizable Solutions: Presenting options that cater to user preferences while aligning with budget and scalability requirements appeals to both sides. If your products are not selling, you might be only targeting the End User and missing out on the Decision Maker. Does your target market consists of decision makers ? #marketing #marketingcommunications #targetaudience #marketingstrategy #b2bmarketing #b2cmarketing

Do you "Take your cat to the vet"? We teamed up with Royal Canin to launch a comprehensive campaign aimed to raise awareness and getting more cats the care they deserve. 😸 With educational materials, digital coupons redeemable at vets, and a fully optimized digital strategy, we made sure every detail was covered in this data-driven campaign. From a Fan Cat Meeting event to immersive BTL activations with augmented reality, we brought the message to life in ways that truly connected with cat lovers. ❤️ Check out the full case study to see how our 360° approach helped Royal Canin make a real impact on feline health. ⬇️ #RoyalCanin #TakeYourCatToTheVet #AgencyUV #Marketing360 #SuccessStories

What’s common between Heinz tomato ketchup and Ed Sheeran? A viral AD amongst many other things. If you don’t know what I’m talking about - the link to the ad is in the comment below - watch it and come back to this post. Now let’s look at some of the results of the ad - ⚡ 8.5 billion impressions ⚡ Bottle placement in 109 restaurants around Ed's Euro Tour ⚡ The most successful Heinz global campaign ever Why it worked? 🤝 Great brand x influencer match. No one loves ketchup more than Ed Sheeran. In fact, Sheeran loves Heinz so much that he got it tattooed on his arm. He also has the “chill” air around him that goes with the brand. 🤝 Messaging The ad is screaming “Heinz adds flavor to your food.” And no better setting to show this than in a posh, white-tablecloth restaurant where food is known to be “too fancy” to be “tasty” 🤝 Honesty Who doesn’t want to get into the head of Ed Sheeran? His honest thoughts - the “blah blah blah” and the “based on a real DM from Ed Sheeran” made this ad stand out amongst the scores of ads that are TOO scripted, processed, and edited. This ad is casual, just like ketchup is. So, how can you remodel this for your brand? Here are 4 ways - 👉 Authentic Influencer Partnership Find an influencer who genuinely loves or could benefit from your product. It doesn't have to be a mega-celebrity; micro or nano influencers with a loyal following can be more effective and authentic. 👉 Clear and Relatable Messaging For your e-commerce brand, distill what your product or service does into a simple, relatable message. Show how your product solves a problem or enhances the customer's life in real, tangible ways. 👉 Creative Content Delivery This could be through user-generated content, behind-the-scenes videos, or stories that show the origin or impact of your product. 👉 Measurement and Adaptation Finally, set clear metrics to measure the impact of your campaign. This is often missed by the startups who are trying to scale. Similar to how the Heinz campaign tracked impressions and restaurant placements. Use these insights to refine and adapt your strategy for future campaigns. ___ If you enjoyed reading this, subscribe to my weekly newsletter - GroSocial. (Link in the pinned comment below) This is just one of the many power-packed marketing lessons you will receive every Monday morning.