American Red Cross Los Angeles Region’s Post

School Communicators Day is Friday, May 10! Learn more about school communicators, their immeasurable value to a school system and communities, and how you can recognize their tireless efforts. 💫 Access the recognition toolkit here: https://lnkd.in/d8stcQ57 National School Public Relations Association (NSPRA) #SchoolCommunicatorsDay

Bad things happen to good businesses. That's long been our crisis communications motto. The best approach to crisis is nuanced — however, there are some significant differences between a first-time crisis and a business with long-standing public perception problems. We call it "constant crisis." Learn more from our very own Public Relations Society of America (PRSA) crisis certified Michelle Lawless. ⬇️ #CrisisCommunications #PublicRelations

Check it out! Session #3 of our Free Web Series for Educators

It’s one of the most common mix-ups in the communications industry! Although Public Relations and Public Affairs have very similar names, their approaches are very different. Here are the key differences between the two: Public Relations: - Manage the reputation and image of an organization - Relationship building with the public, stakeholders, and media - Key campaigns and brand messages Public Affairs: - Interactions between organizations and government entities, policymakers and governing bodies - Advocate for special policies that align with an organization’s interests - Connect directly to policymakers to build relationships and trust with the public on state or national policies. So, how can they both work together? Check out what Alexis Keith, APR & Owen Truesdell: https://lnkd.in/gTJF-vFA #publicrelations #publicaffairs #top2024placestowork #lasvegas #nevada #politics #prnv #prca #prsa #taa #theabbiagency

On the importance of being intentional in your public affairs work. To be relevant and intentional public affairs means to: 1️⃣ Actively engage with current societal issues, ensuring that actions and policies are responsive to the needs and challenges of the moment. 2️⃣ Prioritize strategic communications, political management, and outreach – fostering open and constructive dialogue with stakeholders, communities, and the public at large. 3️⃣ Implement data-driven decision-making processes, using evidence and insights to guide initiatives, measure impact, and adapt strategies accordingly.

Advice to all aspiring communications officers.

One of the big challenges we see across policy organisations is a failure to see communications as a strategic discipline, simply a tactical one. That perception starts with us as communicators. We can avoid getting into the detail on "What impact did we actually have with this piece of work?" because impact is hard to demonstrate. That's why we designed this course. So that you/your team will develop the understanding - both theoretical and practical - of how to think about impact in policy communications and public affairs. Read more about the training here: https://lnkd.in/ek--dJyW

What are some of the implications of public relations in #PCVE? Gordon Clubb, Ryan O'Connor, Daniel Koehler, and Jonatan Schewe in this policy brief argue that P/CVE programmes can benefit from community support and trust by engaging in public relations

Time is ticking. The atmosphere is getting charged for the next induction. Don't miss out! Join our Master Class and become a certified professional in the Public Relations practice. See the flyer for details. #NIPR #publicrelations #bodlypublicrelations #professional #professionaldevelopment

🌟 Shining a spotlight on one of our own! 🌟 Kim's dedication to professionalism and excellence in PR is truly inspiring. As we celebrate APR Month, it's a perfect time to highlight the value of this prestigious accreditation and encourage fellow PR pros to explore this rewarding journey. 💼✨ Considering pursuing your APR? Check out the article below for more information!