Redbird’s Post

Ever wondered why integrating your marketing tools feels like trying to solve a Rubik's cube in the dark? You're not alone. The world of martech tools is vast and varied, offering incredible benefits but also presenting a significant challenge: integration. As we navigate through an ever-expanding digital landscape, the need for a cohesive marketing strategy has never been more critical. Yet, the reality is a fragmented ecosystem where tools often operate in silos, making it tough to achieve that much-desired unified approach. The rapid evolution of marketing, especially with the advent of social media and marketing automation systems, has led to a diverse array of specialized martech tools. This expansion was further accelerated by the pandemic, pushing companies towards an ever-growing suite of tools to effectively reach audiences in a new, digital-first environment. However, the lack of integration among these tools creates disjointed strategies and data silos, complicating the maintenance of a consistent marketing approach across an organization. The article calls for a standardized approach to API integration among martech tools, criticizing the current landscape where APIs are often locked behind high pricing tiers or designed with incompatible standards. It highlights the need for common standards to simplify the integration process, reduce costs, and allow developers to focus on enhancing tool capabilities rather than navigating unnecessary complexities. The hope is that martech companies will recognize the value of standardization for their customers, facilitating easier integration and ultimately leading to more effective and efficient marketing operations. For a deeper dive into the sticky problem of martech integration and the path towards a more cohesive digital marketing strategy, check out the full article here: https://lnkd.in/escsWVX9 Happy Friday! Casey Jones #DigitalMarketing #Martech #APIIntegration #MarketingStrategy

Are you a product marketing manager on the hunt for the best marketing analytics tools for your SaaS? If so, you’ve come to the right place! We’ll explain why marketing tools are essential for your marketing strategy and the right analytics tools for the job. #SaaS #productmarketing #analyticstools #marketingstrategy

[HOW TECH DRIVES YOUR MARKETING ACTIONS] #Marketing covers a big spectrum of activities, and don't explain what an agency provides, could be misleading. In Turbo Crowd, due to my past little experience in tech, we built since day 0 a more REAL martech approach, avoiding hiding ourselves behind the classical "Ok, let's put everything on #Salesforce or Hubspot". I don't like it at all because you're putting all your company in other people decisions: if they want to change, you're out. More than this, in the meantime, you're also creating an advantage with your (mine, in this case) competitors (thanks Andrea Alberici and Joe Bordes for sharing your experience with me about #Vtiger years ago, I learned so much from it). Since Hubspot just changed all the pricing lists (see https://lnkd.in/dbP2V29U) it's important to take a moment and understand what working with skilled guys (and a tech enabled agency) means for clients. It's not just being able to: 1. Use native integrations 2. Create complex marketing scenarios 3. Setup deal automations Etc It means being able to do that with: 1. Cheaper licenses cost 2. Faster execution (duplicating virtual images is amazing) 3. Deeper and more complex actions 4. More skilled team To reach it, we test/use/improve our tech stack without the fear of changing ideas, hiking the learning curve or just being lazy. Right now, it's made by a mix of #opensource and proprietary software: 1. #Mautic - Marketing automation - Hosted on Google Cloud Platform 2. #Sendgrid - Email sender and SMTP 3. #WordPress + #Elementor - CMS x landing pages - Hosted on GCP 4. #Make.com - IPaaS 5. #Hubspot - CRM (free/starter tier). Still looking for alternatives, better if OS 6. #Oviond - Marketing data reporting 7. Google Analytics + Tag manager On top of them, there are lots of others but less central. Randomly: #Instantly, #Usebouncer, #Findthatlead, #Typeform, #Psono, #Gworkspace, #Docusign, #Canva, #Postpickr, #Iubenda, #Partnero... For the future, I think that the first step will be an open source #CustomerDataPlatform as a data lake (struggling finding a good one with data activation). Second, replacing some proprietary software could be an option, let's see. If you read till here, feel free to contribute with your experience and ideas about that! P. S. Sorry for putting lots of annoying hashtag, I did it in order to catch random nerds on LinkedIn

A bigger MarTech stack isn't always a better MarTech stack. Head over to the OneMagnify blog for our guide to creating a lean and effective stack that meets your organization's goals.

A bigger MarTech stack isn't always a better MarTech stack. Head over to the OneMagnify blog for our guide to creating a lean and effective stack that meets your organization's goals.

Are you looking to fuel your SaaS team's product growth with the right marketing tools? You've come to the right place! Check out these inspiring MarTech stack examples and popular tools to boost your marketing success! #SaaS #martech #productgrowth #marketingtools

In today's competitive landscape, can your business afford to ignore the latest SaaS trends? ⚠️ . . . With the rise of remote work, the demand for cloud-based SaaS solutions is skyrocketing. I often pay a lot of attention to daily news & updates of what's new in the SaaS Marketing. And here are 3 trends I don't want you to miss. These 3 not only ruled in 2023, but will be a great highlight even in the upcoming year. Do not miss the second one, as it might be helpful for your SaaS Product as well! 1. Paying close attention to the customer demand Honestly, the SaaS market is growing high. Specially in the last 2-3 years, SaaS has started to touch heights & product owners have started paying special demand to the need of the market. And the best way to know the pain of your target audience, is by listening to your audience. No matter if you are a million-dollar product, your competitor can launch the next day and rule your market. To fit the bill, SaaS market leaders engage on-demand experts to increase customer retention, revolutionize customer experience, gather user feedback, and iterate on it to release new features. 2. Handling the RevOps With the shift in the marketing dynamics, and competitiveness of the market there are SaaS companies that struggle on maintaining the profit accounts. At ZXY Marketing, we work on increasing & handling your revenue generation too. The revenue operation tools are literally the next-gen magic evolution of sales forecasting, and marketing analytics software — all rolled into one. These platforms provide businesses with a holistic, end-to-end approach to everything related to sales, marketing, and customer success. I could literally go on and on! 3. Building by understanding in-depth of the customer persona When our team builds you ICP, JBTD framework, and more.. customer persona mapping is something we extensively lay our focus on. The trick here is to build new lines of business based on a thorough understanding of a customer. To do that, companies must develop and nurture cross-functional capabilities for data product management. PS: I never thought this content would be such a deep dive but I hope it was an interesting read. If you are a SaaS marketer or owner who needs help at any step, I am just a step away!

Act-On Software has recently introduced new -very exciting- functionalities that will take your marketing game to the next level. From improved standard and advanced analytics, webhook functionality, and predictive lead scoring, to customizable alert routing, Act-On Software has packed a punch with these new features to help you achieve marketing success like never before. Let’s take a closer look at how these functionalities can elevate your marketing efforts and drive success for your business. Read our blog here: https://lnkd.in/ec5nea9J #ai #b2bmarketing #marketingautomation

In the evolving business landscape of 2024, there's a notable shift towards leveraging Software as a Service (SaaS) in marketing strategies, marking a significant departure from traditional methods. SaaS offers unparalleled ease of use, flexibility, and advantageous service terms, making it an indispensable tool for companies of all sizes. This untapped service is revolutionising marketing by providing accessible solutions that empower businesses to streamline their operations, optimise workflows, and enhance customer experiences. With our SaaS solution Sitee, we offer SMEs a practical CRM tool with which they can easily manage their accounting and send mailings. #SaaS #MarketingTrends #FutureOfMarketing