📣 Attention #RecordingAcademy members and registered media companies!
📅 Today is the last today to submit entries for the 67th #GRAMMYs consideration.
✨ GRAMMY Nominees will be announced on November 8th, 2024, and GRAMMY Awards will take place on February 2nd, 2025. #SoundChoices
New Post: Universal Music Group and DGMC Want to Build a ‘Music City’ in the UAE - https://lnkd.in/g9VUxdr6 -
Universal Music Group is poised to open its first Capitol Studios outside of Hollywood, plus live performance spaces, music education academies and a new record label, as part of a collaboration with DGMC in the burgeoning music hub of the United Arab Emirates.
UMG and DGMC, a UAE-based music organization, will work together to build what’s described as a “Music City” that will serve as a regional hub for both local and global recording artists and songwriters in the fast-growing Middle East and North Africa (MENA) region. The planned studios will include all the latest accoutrement, including a Dolby Atmos mixing room, state-of-the-art recording equipment and rehearsal rooms for artists and writers. The label will be a joint venture between the two companies and will work to turn local artists into global stars.
“At its heart, the UMG-DGMC partnership’s aim is to support and nurture talented artists and songwriters in the region and help them reach their full creative and commercial potential,” the companies said in a joint announcement on Monday (Feb. 12).
The tie-up follows on the heels of UMG’s acquisition of UAE-based music company Chabaka late last summer to become part of Virgin Music Group. An increasingly attractive region for music mergers and acquisitions, MENA had the highest growth rate of any global region in 2021 and the third-fastest growth — 23.8% — in 2022, according to the IFPI.
“We have long recognized the potential in the Middle East, and are incredibly proud to be working with world-class partners like DGMC,” said Adam Granite, executive vp of market development for UMG. “We share their excitement and vision to harness this potential and nurture the next generation of recording artists and songwriters. Our partnership will create a powerful platform for the incredible talent in the region and accelerate their careers at home and abroad.”
- #news#business#world
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Why The Kacey Musgraves Ad During The Grammys Matters For Media
On 2/4 during the Grammys, MCA Records Nashville, Interscope Records, Universal Music Group, and Sandbox Entertainment, promoted a new Kacey Musgraves era via a :30 second spot on TV. This ad aired second in the pod of commercials, in the first half of the program. As someone who works in media, I feel that this is an incredibly smart move on the team responsible for album rollout and advertising. In a music market today that is so saturated by short form video promotion (Reels, T!k T0K, etc.), they are pulling the ultimate "uno reverse" against the rest of the music industry and I believe it will ultimately pay off.
Why It Matters
Recently we have seen this promotion strategy done before. Hollywood Records recently ran :30s Video Ads on Hulu to promote singles from their artists ALMOST MONDAY and Kensie. This method was definitely successful to some extent, reaching a large quantity of Hulu subscribers with a high frequency. They were also the first record label I have seen in the past year that capitalized on using this media channel. However, creative wear out seemed to become apparent, so much so, that users made T!k T0ks discussing their mixed opinions on the ads.
The thing that makes the Kacey Musgraves ad stand out in contrast to the Hollywood records ads is, that it was surrounding a BIG moment in music. This year The Grammys obtained over 17 million viewers in total according to AP News/Nielsen. Additionally the team in charge for ad placement, chose to have it on linear TV which on a normal day wouldn’t be to their benefit but, in the case of big programs and big moments, linear TV easily would reach a high percentage and more diverse profile of viewers in that timeframe (30s) - than perhaps a standard post to social channels. An extra boost in reach/views comes from platforms such as Youtube TV, and the social content that was posted afterwards.
Not only is this a smart move in terms of numbers of views, but also attention. MCA Records Nashville, Interscope, and Sandbox Entertainment know that obviously the main psychographic of the individuals watching the Grammys would be music lovers. So therefore, these people would be more likely to watch the ad in full and interact with the link at the end of the ad. The timing of the ad airing is strategic as well, appearing shortly after Kacey Musgraves announced the Grammy for best country album. The creative itself is striking and simple, using music and nature noises up until the last few seconds where she sings, “My Saturn Has Returned”, which again makes it stand out against the other dialogue heavy ads.
I look forward to seeing how the rest of the era/album rollout for Kacey Musgraves progresses. And I am interested to see if other labels will begin to adopt this strategy in the future.
Sources:
https://lnkd.in/gk7sEXYBhttps://lnkd.in/grmQinBq
Hit play! And watch how we celebrate Youtube Music! ▶️🎧
This spot shows YouTube Music’s unique opportunities for connection with Gen Z audiences – across discovery, listening, and engagement.
Impactful visuals helped us reflect this demographic’s preferences for engaging, personalized social content. Xpedition humanizes narratives and prioritizes authenticity, so we focused on one user’s individualized content journey.
A hands-on, collaborative approach to production motivates us to pitch bold concepts and support our clients from visual development to final delivery.
Ready to share your voice? Let’s amplify it together! 🔊
#Xpedition
🎶 YouTube is the only place Gen Z can engage in music on every level — from finding new artists and sharing their tastes to taking part in trends like the one inspired by Miley Cyrus's award-winning “Flowers.”
For marketers, it’s the perfect place to reach them across devices and formats. Nicky (Crane) Rettke shares the music ad solutions that can help 👉 https://lnkd.in/dknhS_Mn
🎉 Only a few days to go until this year’s Tessitura Learning and Community Conference in Washington D.C., is kicking off and we’re already looking forward to a set of inspiring sessions & discussions and insights into the latest trends.
You want to learn all about the new Met Opera App?
Don't miss Sophie Garzon-Lapierre & Wolfgang A. Grafs panel talk with Melayna Busca, Senior Director of Marketing and Sales, and Suzy Gooch, Director of Website and Presentation, from the Metropolitan Opera.
"Next Level Digital Audience Engagement: Mobile Ticketing -
Met Opera App"
📅 Tuesday, August 13th
🕤 9:30am - 10:30am
📍 National Harbor 11, Washington D.C.
What to expect:
💡 Learn about the journey to implementation (soup-to-nuts) and Met Opera App launch, including specific challenges and learnings the Met and easy-connect discovered along the way.
💡 Learn about the goals for new audience generation and how the Met plans to harness its existing rush program to ensure the tool’s success.
💡 Learn about initial results/findings, audience crossover within the Met’s existing segmentation plan, and how the Met plans to measure key performance indicators going forward.
Looking forward to seeing you there!
#TLCC24, #conference, #NextGen, #mobilefirst, #digital
To register Intellectual Property protection for virtual idols
Hatsune Miku, Polar, and Lil Miquela have achieved considerable popularity with sold-out concerts and chart-topping singles. However, the unique aspect they share is that none of them are real; they are virtual celebrities. The emergence of these digital personalities poses significant challenges related to intellectual property (IP), from revenue loss to misuse.
https://lnkd.in/g4tWpR4b#AAAIPRIGHT, #AAA, #JapanIPRIGHT, #Japanpatent, #IPinJapan, #patentRegistrationInJapan, #Japantrademark
how can you submit if you dont know any members nor any media companies?