Whew! 😰
These last three months have been an absolute whirlwind packed with travel, tight schedules, and the constant challenge of fitting 40 hours into a mere 24. (Quick math? Yeah, definitely impossible! 🧮)
But amidst the chaos, there's been something truly remarkable cooking.
We've not only managed to survive but thrive, achieving another amazing 42% growth compared to the Fall '23 season. That brings our average growth since I started heading up the Wholesale side of 24colours to an average growth of 39% over the past year. A milestone worth celebrating! 🎉
Sure, there've been hurdles along the way, but the positives? They far outweigh the struggles.
What sets us apart is our unique approach to the industry, we're not just another brand we're champions of Humanist Capitalism, it's our guiding principle.
Big Shout out to my incredible sales team, scattered across Europe, for their unwavering dedication and hard work. Their efforts have been instrumental in our success, as we've not only grown our presence in the US but also expanded into new territories.
And let's talk about adding more to an already full plate, launching our new B2B system in NuORDER by Lightspeed during our busiest sales campaign? Crazy, but its paid off!
I couldn't be happier with the initial results, even though there's still plenty of work ahead. Thank you to all the NuORDER by Lightspeed team for their continued support.
Back at the start of the year, during our first sales meeting in Antwerp, I told the team: 2024 is OUR year. It's the brand's 15th birthday, and we've got every reason to be proud of what we're accomplishing.
We're reshaping the industry with a healthier, more human approach, and we're just getting started.
So, here's to the next chapter, we're only a quarter through the year, and there's a whole lot more to come. Bring it on! #24colours #fashion #fashionindustry
🌪️Celebrating Successes and Setting the Bar High! 🌪️
We're taking a moment to bask in the glow of some incredible achievements! 🎉 Our 2024 kickoff has been a whirlwind of excitement and accomplishments that we're truly proud of.
👗Our latest sales campaign has surpassed all expectations with a remarkable 42% increase compared to Fall '23. It's a testament to the hard work and dedication of our team, and we couldn't be more grateful.
🌎From bustling trade shows in Utrecht to the vibrant streets of New York, we've been making meaningful connections and expanding our reach with every step. Big Thanks to MAGIC, MOMAD Madrid & PreView for hosting us.
📦Navigating through supply chain challenges hasn't been easy, but with perseverance and resilience, we've overcome obstacles and emerged stronger than ever.
🪩We're thrilled to welcome esteemed partners like SCOUT, Blue Tomato GmbH, and Zumiez into our family as well as continued growth in Stores such as ZEB . It's partnerships like these that drive us forward and inspire us to keep pushing the boundaries.
🔥As we gear up for the months ahead, our focus remains on delivering exceptional experiences to our customers.
🚨We're excited to unveil our latest offerings and can't wait for you to see what we have in store.
🩵A heartfelt thank you to our incredible team for their unwavering commitment and passion. Together, we're writing the next chapter of our success story, and we're just getting started.
📸Here's to continued growth, collaboration, and making a positive impact in everything we do!
#24colours #womensfashion #fashionindustry #Berlin
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VP, DTC + Performance Marketing | NEST New York
3moGo Dana Upshaw!