Amazon Prime Day is almost here! The ecommerce event lands July 16 and 17, and Recom’s checklist is tried and true to maximize sales: ✅ Pricing and Promotions: Set up Prime Exclusive discounts and Best Deals by event deadlines ✅ Inventory Validation: Confirm adequate inventory levels and verify stock shipment to Amazon by the event deadline. ✅ Buy Box Control: Secure the Buy Box by continuously monitoring seller activity, pricing, and taking action against unauthorized sellers. This is crucial at all times, but especially during high-traffic events like Prime Day. ✅ Advertising Plan: Develop and optimize PPC campaigns and DSP specifically for Prime Day. Create structured spending pivots throughout the month, week, day, and even hourly. ✅ Storefront and Brand Content: Refresh Amazon Storefront and content (as needed). Highlight Promotions/Deals on Storefront. ✅ Technical Checks: Resolve listing issues and ensure backend system readiness for Prime Day traffic. ✅ Contingency Planning: Develop backup plans and establish clear team communication for handling any issues that may arise during Prime Day. ✅ Real-Time Reporting: Set up real-time reporting to track and analyze Prime Day performance as it happens. At Recom, our holistic approach ensures continuous success well after Prime Day. We maintain rigorous Buy Box control, for a start. Then we optimize product listings, enhancing titles, descriptions, keywords, images, and A+ content to boost visibility and sales. Additionally, we work with our brand partners to drive traffic to their Amazon listings through a robust off-Amazon marketing strategy that leverages social media, influencers, PR, and email marketing. This comprehensive approach guarantees your brand remains competitive on Prime Day and beyond. #PrimeDay2024 #Ecommerce #AmazonPrimeDay
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🚨 Prime Big Deal Days on Amazon AU: Tips for Sellers 🚨 From **8th to 13th October**, Amazon AU is hosting the Prime Big Deal Days—a massive event where sellers can drive major sales and boost visibility. If you’re selling on Amazon, here are some top tips to maximize your success during the event: 1. Optimize Your Listings: Make sure your product titles, bullet points, and descriptions are clear and include relevant keywords. High-quality images and A+ content are crucial for conversions during high-traffic events. 2. Stock Up on Inventory: Ensure you have enough stock for the surge in demand. Running out of inventory can hurt your rankings and miss out on sales opportunities. 3. Leverage Sponsored Ads: Increase visibility by investing in Sponsored Products, Sponsored Brands, and Sponsored Display ads. Focus on high-converting keywords and adjust bids to stay competitive during the event. 4. Create Time-Limited Promotions: Offer Lightning Deals, coupons, or Prime-exclusive discounts to attract shoppers looking for special event pricing. Make sure they are prominently displayed. 5. Use Amazon Marketing Cloud (AMC) Insights: Analyze customer behavior to create custom audiences for retargeting and find opportunities to optimize your campaigns based on the insights you gain from AMC. 6. Ensure Fast Shipping: Take advantage of Amazon’s FBA service to ensure quick delivery, which can be a key deciding factor for many Prime shoppers. 💡 Pro Tip: Consider scaling ASIN conquesting campaigns to take advantage of competitor traffic during this high-volume period! Prepare now to make the most of this major sales event and finish the year strong! #PrimeBigDealDays #AmazonAU #AmazonSeller #eCommerce #SellerTips #RetailMedia #PrimeDeals #AMC #FBA
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CEO & Co-founder of ZonGuru | Helping Brands & Agencies Scale Amazon Sales Through Data Insights And Automation
What is the busiest day of the week on Amazon? Adadvance published a report on weekday shopping patterns on Amazon based on 147 million clicks. Details are as follows: Sunday ➡ Highest traffic and lowest average conversion rates. → Shoppers are browsing a lot but do not intend to purchase. → You can consider launching your new products on this day. Monday ➡ The best day overall: the highest traffic and conversion rates. → You should increase your ad campaigns' bids and budgets. Tuesday ➡ Good traffic + conversion. → Shoppers are still looking around and highly intent on purchasing. → You should increase your bids to help secure sales. Wednesday ➡ Good traffic + conversion. Thursday ➡ Declined traffic + average conversion. Friday ➡ Low traffic + good conversion. → Shoppers are more intentional with their purchases and likely know exactly what they want. Saturday ➡ Low traffic + Low conversion rates. → You should cut your bids/budgets due to lower buyer intent. Of course, this data is for reference only. You may get different numbers depending on your category and region. So of course, your strategy will be different. I created an article about Amazon's PPC Dayparting strategy. Check it out here: https://lnkd.in/gsGwTQWK Amazon is a data-driven game. And there is no better way to win that kind of game than to test, test, and test. It will take time, but the results will be worth the effort. Need I say more? If you are a well-established brand on Amazon, send me a "QUALIFY" message. We're having an exclusive program to help you maximize growth with data-driven strategies. #amazon #ecommerce #FBA
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Stop Discounting Your Way to Disaster! Ready to level up your Amazon promotions? Forget random discounts! It's time for a strategic approach that boosts sales without hurting your bottom line. Here's how to integrate promotions into your winning E-commerce strategy: 1. Promotions for Repeat Purchases: —Think beyond one-time discounts. Focus on building loyalty with frequent buyers, especially for everyday essentials like personal care or groceries. —Unlock Subscribe & Save: This Amazon feature lets customers score recurring discounts and predictable revenue for you. Win-win! —Lower acquisition costs for loyal customers: Subscribed customers cost less to reach than attracting new ones. It's a win for your budget too! 2. Strategize for Prime Day & Big Events: Don't undervalue your hard work! Mega-sales events like Prime Day are great for traffic, but avoid deep discounts that hurt your profits. a) Maintain stable prices beforehand: Don't erode your discount value by lowering prices before big events. b) Focus on coupons for pre-event promotions: This lets you offer discounts without impacting Amazon's calculated price. c) Gradually raise prices after events with coupons: Ease the transition back to regular prices without shocking customers. 3. Synchronize Promotions Across Channels: —Promotions are part of your overall sales strategy: Consider your website, stores, and other channels to avoid price inconsistencies and disgruntled partners. —Link your Amazon deals with off-platform campaigns: Run Amazon deals alongside promotions on your website, influencer marketing, or email campaigns. Example: A stationery brand can use Amazon deals alongside back-to-school promotions on their website and influencer videos for a multi-platform sales boost. Remember: Smart promotions are key to building a successful Amazon presence. Follow these tips and watch your sales soar! #amazonppctips #amazonsales #amazonadvertising #AmazonSuccess #ecommercebusiness #amazonads #amazonsellingtips #amazondropshipping #amazonppc #amazonseo #Amazon #amazonppctips #AmazonMarketing #AmazonAdvertising #EcommerceSuccess #AmazonSuccess #NicheMarketing #BusinessGrowth #CustomerFocus #EcommerceTips #AmazonStrategy #MarketSuccess #BusinessExpansion #amazon #ecommerce #sellers #productresearch #onlineselling #ecommerce #sellers #productresearch #onlineselling #ppc
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Senior Advertising Analyst | E-commerce growth specialist, Amazon ads | Digital Marketing | PPC | SaaS customer success
The incredible performance metrics from Prime Day underscore the transformative power of strategic advertising. 🔥The significant spikes in sales, conversion rates, and engagement reflect how targeted campaigns can drive substantial growth. Participating in Prime Day not only boosts immediate sales but also sets the stage for long-term success by enhancing brand visibility and relevance. Investing in sponsored ads, as evidenced by these results, is a smart move for any seller looking to capitalize on key shopping events. 💥
Director- Customer Success at SellerApp | Creating an Eco-system to support Amazon sellers scale up their business.
🔥 𝐔𝐧𝐯𝐞𝐢𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝐀𝐝 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐒𝐞𝐞! 🔥 🌟 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝐀𝐝 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐀𝐜𝐫𝐨𝐬𝐬 𝐒𝐞𝐥𝐥𝐞𝐫𝐀𝐩𝐩 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 🌟 Our analysis of Prime Day ad campaigns for sellers connected to SellerApp revealed impressive results, highlighting the immense potential of strategic advertising (all numbers are compared with daily averages): 📈 𝐎𝐯𝐞𝐫𝐚𝐥𝐥 𝐒𝐚𝐥𝐞𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: 𝟖𝟎% more sales compared to the previous 2 weeks. 𝟓𝟔% more sales compared to last month. 💡 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬: Up by 𝟏𝟐% compared to the previous 2 weeks. Up by 𝟕% compared to last month. 💸 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Discounts increased from 𝟖% early in the month to 𝟏𝟓% on Prime Day. 👀 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Visibility surged by 𝟏𝟑𝟕%. Engagement rose by 𝟕𝟎%. 🚀 SellerApp 𝐌𝐚𝐧𝐚𝐠𝐞𝐝 𝐂𝐥𝐢𝐞𝐧𝐭𝐬: Sales skyrocketed by 𝟐𝟐𝟒% compared to the previous 2 weeks. Visibility soared by 𝟓𝟎𝟎%. Engagement increased by 𝟐𝟕𝟓%. 𝐊𝐮𝐝𝐨𝐬 to the entire Customer Success team!!! Despite these gains, we project a 𝟐𝟔% 𝐌𝐨𝐌 𝐝𝐫𝐨𝐩 in total sales, but a 𝟏𝟒% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐟𝐨𝐫 𝐒𝐞𝐥𝐥𝐞𝐫𝐀𝐩𝐩-𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬. Notably, 𝟗𝟒% of Prime Day sales were driven by just 𝟗% of sellers. This then begs the question: 𝐈𝐬 𝐢𝐭 𝐰𝐨𝐫𝐭𝐡 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐧𝐠 𝐢𝐧 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲? Absolutely! The long-term benefits of enhanced relevance and improved search rankings can't be overlooked. In my personal opinion Sponsored ads on Amazon should be seen as an investment for sustained success. Let's continue to leverage these insights to optimize our strategies and drive future growth! 🚀 #primeday2024 #amazon #sellerapp #amazonads #ecommerce #digitalmarketing #salesstrategy
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🚀 Maximize Your Amazon Prime Day 2024 Success: Pre and Post-Day Strategies! As Amazon Prime Day approaches, sellers must plan effectively to capitalize on one of the biggest retail events of the year. Here are some strategic tips to ensure you're fully prepared before the big day and can maintain momentum afterward: 🌟 Before Prime Day: ➡ ◙ Ensure you have sufficient stock to meet the expected surge in demand. Consider using predictive analytics to adjust your inventory levels accurately. ◙ Update your product titles, descriptions, and images to stand out. Make sure your listings are SEO-friendly to attract more traffic. ◙ Increase your advertising spend to gain visibility. Focus on Amazon PPC campaigns, utilizing both Sponsored Products and Sponsored Brands for maximum reach. ◙ Offer Prime-exclusive deals or promotions to attract more customers and incentivize purchases. ◙ Ensure your PPC strategies are fine-tuned to target the right keywords. As Prime Day approaches, your ads must be optimized to connect with the appropriate audience. Additionally, consider setting up special PPC campaigns specifically for Prime Day 🌟 After Prime Day ➡ ◙ Analyze Performance: Dive deep into your sales data to understand which products performed well and why. This will help refine your strategy for future events. ◙ Use Amazon's retargeting ads to reach customers who viewed your products but didn’t make a purchase. Show them personalized ads to encourage them to return and complete their purchase. ◙ Encourage repeat purchases by promoting subscription services or loyalty programs. Offer discounts or rewards for signing up. ◙ Offer exclusive deals for a limited time post-Prime Day to keep the momentum going. Create a sense of urgency to encourage quick purchases. ◙ Ensure you have sufficient stock for the products that were popular during Prime Day to meet the continued demand and avoid stockouts. 🔔 Stay tuned for more strategies #AmazonAdvertising #amazon #amazonprimeday2024 #EcommerceSuccess #amazontips #amazonadsinsights
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💸I help Amazon sellers to achieve their sales goals in less then 120 days Without Breaking Their Bank. | Certified Amazon Ads Specialist | PPC Management | Amazon Advertising | Detail Page Optimization |
🌟 𝐓𝐡𝐞 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝐟𝐨𝐫 𝐒𝐞𝐥𝐥𝐞𝐫𝐬 🌟 Hey LinkedIn Community! 🚀 Amazon Prime Day is just around the corner, and it's one of the most exciting times of the year for sellers. As an Amazon PPC Specialist, I've seen firsthand how this event can be a game-changer for businesses. Here are a few key benefits of Amazon Prime Day for sellers: 𝐌𝐚𝐬𝐬𝐢𝐯𝐞 𝐒𝐮𝐫𝐠𝐞 𝐢𝐧 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 📈 Prime Day attracts millions of eager shoppers looking for the best deals. This surge in traffic can significantly boost visibility and sales, even for newer or smaller sellers. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐒𝐚𝐥𝐞𝐬 𝐕𝐨𝐥𝐮𝐦𝐞 💸 With shoppers in a buying frenzy, it's not uncommon to see sales skyrocket during Prime Day. Many sellers report their highest sales volumes of the year during this event. 𝐁𝐫𝐚𝐧𝐝 𝐄𝐱𝐩𝐨𝐬𝐮𝐫𝐞 🔥 Prime Day is a great opportunity to get your products in front of a wider audience. Enhanced brand exposure can lead to increased brand recognition and long-term customer loyalty. 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐂𝐥𝐞𝐚𝐫𝐚𝐧𝐜𝐞 🏷️ Have excess inventory? Prime Day is the perfect time to offer deals and clear out stock, making room for new products and improving cash flow. 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 📢 Amazon offers special advertising options and placements during Prime Day. Leveraging these can amplify your reach and drive even more traffic to your listings. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 👥 Prime Day attracts a diverse range of shoppers, including those who may not usually purchase from you. This is a golden opportunity to acquire new customers and grow your customer base. Let's make this Prime Day the best one yet! 💥
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Co-Founder @iDerive | 10 Years at Amazon | Launched FBA CA, Amazon Attribution, Brand Analytics & More
Maximize your marketing investments and ROI with iDerive software! Our software makes it simple to automate MOAS and other crucial metrics across your product portfolio. #iDerive #amazonadvertising #profitability
While ROAS (Return on Advertising Spend) is a familiar metric, have you heard of MOAS (Margin on Ad Spend)? For Amazon sellers, accurately assessing the actual cost of advertising to secure a sale is crucial. While ROAS and ACOS are commonly used, they fall short in revealing additional costs that can impact your margin adversely. This is where MOAS steps in as a pivotal metric, offering a more comprehensive view of advertising profitability by factoring in COGS, discounts, and platform fees. 🧮 To calculate MOAS, use this simple formula: (Revenue - COGS - Discounts - Amazon Fees) ÷ (Ad Spend) MOAS stands out in two key aspects, making it a preferred metric over ROAS: 1. Consistency: Say goodbye to the challenge of explaining fluctuating ROAS targets due to varying product margins across your catalog. MOAS adjusts for this, providing a uniform target across your entire portfolio. 2. Simplicity: Set a minimum target easily with MOAS. At 1.0 MOAS, you break even, spending $1 on ads to generate $1 in profit. Below 1.0, you're in the red. It's a more honest and straightforward indicator of your advertising success. 💪 Pro tip: Don't expect to find MOAS on ad vendor platforms. They steer clear of your product costs and prefer you to focus on revenue rather than profitability. 💡If you found this Metric Monday post valuable, show your support by liking and following for more insightful content. And share 🔁 with a fellow Amazon seller! Shout out to iDerive co-founder and VP of product, Jason Yau for originating the MOAS metric and collaborating on the post. - - - - - - - - - - - - - - - - - - - - About me: 👋I'm Harriet Carson, co-founder and VP of media at iDerive. Metric Monday empowers Amazon and omnichannel sellers with automated KPI insights through our deep-data platform. Explore iDerive's tools at www.iderive.com or DM me for more info. #DigitalMarketing #eCommerce #AdvertisingMetrics #BusinessStrategy #Amazon #MetricMonday #iDerive
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Ecommerce Manager | Amazon & Walmart Marketplace | Accelerating Ecommerce Growth | MBA in Finance and Marketing | Power BI | Data-Driven Insights
Prime Day starts tomorrow, bringing a whirlwind of sales opportunities for brands on Amazon. But showing up isn't enough; success requires strategic prep and meticulous execution. Here’s a quick checklist to ensure you're ready to maximize your sales and delight your customers: 📦 Inventory Check: Make sure you have enough stock of your best-selling items. Running out of stock can be a major setback. 📝 Optimized Listings: Double-check your product titles, descriptions, and images. Ensure they are compelling and keyword-optimized for maximum visibility. 💲 Pricing Strategy: Review your pricing. Are your discounts competitive? Make sure they stand out to attract more buyers. 📈 PPC Campaigns: Ramp up your Amazon PPC campaigns. Bid strategically on high-traffic keywords to drive more sales. 🎯 Target Keywords Strategically: Mix event-related keywords and product-specific keywords to capture shoppers at different stages of their journey. 🔄 Remarketing Campaigns: Customize remarketing efforts based on typical purchase cycles, using 15 or 30-day lookback windows. ⚡ Lightning Deals & Coupons: Schedule your Lightning Deals and coupons in advance. These can significantly boost your product visibility and sales. 📢 Social Media Promotion: Spread the word on your social media channels. Engage with your audience and create buzz around your Prime Day deals. ⭐ Review Analysis: Keep an eye on your product reviews and ratings. Address any negative feedback promptly to maintain a positive brand image. 📊 Performance Monitoring: Set up real-time monitoring of your sales performance. Be ready to adjust your strategy on the fly if needed. Let's gear up and make this Prime Day a massive success! Best of luck to all sellers out there. 🚀💼💪 #PrimeDay #AmazonPrimeDay #Ecommerce #AmazonSellers #Checklist #SalesBoost #Retail #MarketingTips
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Director- Customer Success at SellerApp | Creating an Eco-system to support Amazon sellers scale up their business.
🔥 𝐔𝐧𝐯𝐞𝐢𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝐀𝐝 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐒𝐞𝐞! 🔥 🌟 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝐀𝐝 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐀𝐜𝐫𝐨𝐬𝐬 𝐒𝐞𝐥𝐥𝐞𝐫𝐀𝐩𝐩 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 🌟 Our analysis of Prime Day ad campaigns for sellers connected to SellerApp revealed impressive results, highlighting the immense potential of strategic advertising (all numbers are compared with daily averages): 📈 𝐎𝐯𝐞𝐫𝐚𝐥𝐥 𝐒𝐚𝐥𝐞𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: 𝟖𝟎% more sales compared to the previous 2 weeks. 𝟓𝟔% more sales compared to last month. 💡 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬: Up by 𝟏𝟐% compared to the previous 2 weeks. Up by 𝟕% compared to last month. 💸 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Discounts increased from 𝟖% early in the month to 𝟏𝟓% on Prime Day. 👀 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Visibility surged by 𝟏𝟑𝟕%. Engagement rose by 𝟕𝟎%. 🚀 SellerApp 𝐌𝐚𝐧𝐚𝐠𝐞𝐝 𝐂𝐥𝐢𝐞𝐧𝐭𝐬: Sales skyrocketed by 𝟐𝟐𝟒% compared to the previous 2 weeks. Visibility soared by 𝟓𝟎𝟎%. Engagement increased by 𝟐𝟕𝟓%. 𝐊𝐮𝐝𝐨𝐬 to the entire Customer Success team!!! Despite these gains, we project a 𝟐𝟔% 𝐌𝐨𝐌 𝐝𝐫𝐨𝐩 in total sales, but a 𝟏𝟒% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐟𝐨𝐫 𝐒𝐞𝐥𝐥𝐞𝐫𝐀𝐩𝐩-𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬. Notably, 𝟗𝟒% of Prime Day sales were driven by just 𝟗% of sellers. This then begs the question: 𝐈𝐬 𝐢𝐭 𝐰𝐨𝐫𝐭𝐡 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐧𝐠 𝐢𝐧 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲? Absolutely! The long-term benefits of enhanced relevance and improved search rankings can't be overlooked. In my personal opinion Sponsored ads on Amazon should be seen as an investment for sustained success. Let's continue to leverage these insights to optimize our strategies and drive future growth! 🚀 #primeday2024 #amazon #sellerapp #amazonads #ecommerce #digitalmarketing #salesstrategy
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CEO and Founder @ ECommupscale||Generated over 7 𝐅𝐢𝐠𝐮𝐫𝐞𝐬 𝐟𝐨𝐫 𝟑𝟎+ Brands and Sellers ||$𝟏𝟏𝟎𝐤 with PPC under 12-15% ACOS || Scaling Amazon & TikTok Shop Brands || Amazon PPC |Private Label
$6.5 Million in Sales in one Year with 15.4% in net profit ! TOTAL ORDER ITEMS: 233.806. Niche: Beauty & Personal Care Marketplace: USA Total number of products: 22+ Period of Affiliation with Ecommupscale : 1.7 Years YOY Growth: 24% Strategies Implemented: Marketing & Design: 1. Cost cutting optimization: Increase profit by optimized fees especially FBA fee , storage and shipping fee by reducing bit packing size with branding on packing 2. A/B Testing: Conducted A/B testing on the main image to determine the most effective visual representation. Title optimization was performed to enhance click-through rates (CTR). Notably, showing the product box in the main image and using the main keyword on the box. 3. Growth in exponential : Added new product variations to attract different customer segments and boost sales and increase profitability . 4. Catalog Fixes: Regularly reviewed and corrected parentage inconsistencies, particularly sizing issues, due to recurrent Amazon catalog updates. PPC Management: 1. Sponsored Product Ads: Targeted main competitors, primary keywords, and long-tail keywords that drive sales. 2. Sponsored Display Ads: Focused on high-converting categories and aimed to appear at the top of search results as frequently as possible. 3 Sponsored Brand Ads: Increased brand reach and awareness by targeting competition keywords. 4. Defensive Campaigns: Targeted our own listings to ensure our products appeared prominently on our product display pages. >. Save and Subscribe (SNS): Implemented the Save and Subscribe feature to enhance customer retention and repeat purchases. >. Listing Optimization: Despite initial optimizations, further opportunities for improvement were identified. A/B testing on titles revealed that shorter titles increased conversion rates. Continuously tested main images and A Premium content to stay current with Amazon trends and improve conversion rates. Impacts: Increased Average Order Value: Grew The average order value. Stay tuned for more insights and strategies to transform your business! Feel Comfortable to reach out with any questions or for more information. Warm Regards, Hammad Akram CEO – Ecommupscale #Amazon #amazonPL #amazonfba #amazonbusiness #privatelabel #amazonppc #amazonadvertisement #successstory #7fugurerevenue
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10,787 followers
SVP, Digital Marketing
3moWho’s ready for #PrimeDay?!