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❌ Quenching thirst is no longer enough ❌ From enhancing focus to boosting immunity, functional drinks are taking center stage, offering consumers more than just a refreshing sip. Here's what you need to know to stay on top: - Karen Formanski, Health and Nutrition Analyst at Mintel, says that "Functionality has been the most important driver to innovation in the beverages market for years" - Consumers are looking for drinks that support their health regimens: ☕️ adding energy boost, 😴 easing sleep, 🧘🏻♀️ reducing stress and many more, - Producers of energy drinks are shifting their focus towards more specific audience - e-gamers! E-gaming community is growing and we can expect other interest-specific drinks to appear in the next years. Are you up for the challenge? You'll find more here 👉 https://hubs.ly/Q02xcrmR0 #beverageindustry #bottlers #beverageindustry #rccola

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