DTC Marketers / Influencer Marketers / Brand Founders.... Are you going to GROW Conference in Los Angeles on March 5th? We are building a completely free influencer offering for attendees who run a DTC / Ecom brands. DM or let me know below if you're going so we can set this up. (Sorry for the discretion on the offer, not ready to launch publicly yet) #DTC #ecommerce #GrowConference
Robert Bocchicchio’s Post
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DTC Marketers / Influencer Marketers / Brand Founders.... Are you going to GROW Conference in Los Angeles on March 5th? We are building a completely free influencer offering for attendees who run a DTC / Ecom brands. DM or let me know below if you're going so we can set this up. (Sorry for the discretion on the offer, not ready to launch publicly yet) #DTC #ecommerce #GrowConference
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Co-Founder @ Crafted | Top Retail Marketing Voice | Helping brands drive retail sales with digital marketing
Setting your influencer retail launch budget doesn't have to feel random. When putting together their drive-to-retail influencer campaign, brands often ask me: "What influencer budget should I allocate to my retail launch?" "What will I get with x budget?" There is a way to approach this that factors in: 1. The number of doors you're in 2. How much budget you can comfortably allocate outside of trade promo and in-store demos Finally got around to putting packaging all the answers up into a neat guide — with a handy dandy calculator included. Link in comments 👇
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According to Nosto, shoppers are way more likely to buy from brands recommended from people they trust 🤝 Having the right mix of UGC in your influencer strategy is critical to its success. AP can help you ensure you have a winning strategy that will be impactful and beneficial for your brand 🚀 Going to Glossy E-Commerce Summit? Make sure to catch our session on June 11th at 11:10 am EST or get in touch at https://lnkd.in/emJnB56v for a free review of your partnership marketing strategy 🔗 #partnershipmarketing #influencermarketing #influencerstrategy
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💡the Growing of Threads Platform on Marketing ✅ An astounding 75% of respondents said they plan to test influencer activations on Threads within the next 12 months. The survey was issued in the first month of Threads being in market, so it will be interesting to see how this sentiment changes over time and how many brands who intended on activating do in fact invest given the drop off in monthly active users since the launch in July. Source: Linqia #influencermarketing #marketing #growth #threads #social_media #socialmarketing
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📈 New data reveals that most influencer-driven purchases on Amazon occur through the Amazon Influencer Program. This trend highlights the power of influencer marketing in ecommerce and the growing importance of social commerce. Attention brands and creators! Join us at Logie Inc to explore the insights from our latest data and discover how you can utilize these findings to expand your business. #InfluencerMarketing #Amazon #SocialCommerce #Ecommerce #DigitalMarketing #MarketingTrends #logie #logiecreators
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Before moderating Traackr's 2024 panel tomorrow (https://lnkd.in/g7wPkadR), I went back to check on my 2023 prediction that Influencer Marketing budgets would continue to grow despite the recession we all felt looming late 2022, and boy was I right... According to Insider Intelligence, the practice grew almost 15% YoY in 2023 (see https://lnkd.in/gJFWH_pW). I promise I'll go for bolder predictions tomorrow ;) #influencermarketing #2024predictions
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🔥 Stay ahead of the advertising game with our latest blog post on the hottest advertising trends of the year. From influencer marketing to AI-powered tools, we've got you covered on the strategies to connect with your target audience and drive sales. Read the full post here: https://ift.tt/zjVTcri #DigitalMarketing #AdvertisingTrends
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📣 Raised on Social: LIVE Influencer marketing has entered a New Era. So how can brands stay on top and drive greater results and business value? The Goat Agency presents 🔥 The Next Era of Influencer Marketing 🔥 One morning and one BIG topic! With speakers from: Arla Foods, REFY, The HEINEKEN Company, 3M, Sky, Strongbow, TikTok (and many more!), we'll explore: 🎤 This Year: The new media landscape and influencer's role within it 🎤 Next Year: The future is omnichannel. Integrating influencer with media and commerce 🎤 5 Years: What's to come in influencer and how can brands prepare now? The only thing to ask now is, where will you be on the 26th of March, because we know where you should be 😉 Sign Ups Now Open (link in comments) #InfluencerMarketing #SocialMediaMarketing #MarketingEvent #LondonEvent #SocialMediaAgency #InfluencerMarketingAgency #TikTok #TikTokMarketing
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You know those projects that reignite your passion a little for what you do? 🔥 This was one of them. It's been so exciting to dive into the world of #influencermarketing and even cooler when you get to see it all come to life from start to finish. We wanted to test an influencer campaign as a unique way to introduce our client (Auto Lenders) to a new audience and showcase a very real, relatable journey in the car-buying experience. Here are a few things that I think made this campaign so successful: 1️⃣ Authenticity is a core focus – so we wanted to find the right influencer partnership to showcase a scenario that many can relate to and I believe we nailed it in selecting the perfect storyteller. We chose a motherhood/lifestyle influencer who could walk her audience through the experience and considerations of a new parent looking to upgrade to a luxury vehicle without sacrificing affordability. 2️⃣ We collaborated with the client to craft a creative brief so that our overall brand direction and key messaging was there, but ultimately, we gave the influencer enough freedom to bring her creative to life in her own style so that the partnership was portrayed organically in a way that her already established, trusted audience could resonate with. (So many influencers have built their own mini brands, don't take that away from them!) 3️⃣ We prioritized brand awareness as an objective, but set the campaign up for success by attaching additional digital tactics to increase any ROI we could get. This included a landing page for future retargeting and paid social to support whitelisting the influencers content. Without the extra support, we'd be leaning on organic metrics only – which still would have produced great results, but if you're investing in an influencer partnership, why not go the extra mile? I'm continuing to grow and learn in this space, but it's been a blast. (If you have any key takeaways or lessons learned in the influencer marketing space, would love to hear!) Thanks to PRSA Philly for the recognition. 🫶 Shout out to Elizabeth Weir, Dana Vernacchio, + Julia Ramsey for tackling this with me and Katie Stoller for being my go-to guru.
In today's social landscape, authenticity is key 🔑 – and that's exactly what we wanted to bring to life for Auto Lenders. Our campaign, "A Relatable Journey Through the Auto Lenders Car-buying experience", recently took home an award in the Influencer Program category from PRSA Philly. With brand awareness as our primary goal, we sourced and teamed up with a local lifestyle influencer to authentically introduce Auto Lenders to her established audience and showcase her unique perspective of navigating the car-buying journey as a parent. The results? Within the first week of its Instagram launch, the campaign earned over 12,000 views, reached over 11,000 accounts and generated 76 website sessions – an impressive testament to the power of Influencer Marketing. Visit bit.ly/3tk3F3B to learn more. #influencermarketing #influencerpartnership #influenceragency
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🔍 Here is a sneak peek of 𝐈𝐏𝐋 2024 - 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐑𝐞𝐩𝐨𝐫𝐭 powered by Qoruz. ~ For marketers from agencies & brands running influencer campaigns consistently.. [Report link in comment section] #IPL2024 #InfluencerMarketing #MarketingInsights
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