Raydar’s Post

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1,246 followers

4mo

“Holy dazzling light Batman, could it be…? Yes, it’s the Bird Signal!”. Which can only mean one thing – the hunt is on for the hidden Bluebird Golden Birds. Find them and the $$ are all yours. We were certainly excited to light up Auckland’s downtown with this not-so-subtle clue – making sure NZ’s funnest promo kicks off with a bang. Or, more to the point, a 50 foot glowing penguin. Join in on the shenanigans over on the Bluebird IG - @bluebird_nz. Happy munching (and winning) NZ!

5 Comments

nigel hooker

Creative Director | Shopper Marketing | Retail

4mo

Oh snap, love a good penguin hunt

Mitchell Whitehouse

Director | FMCG | Marketing Supply Chain: Sourcing, Print, Production, 3PL/4PL, POS & Brand Asset Warehousing, Design, Events, Kitting, Packing. Better execution, reporting, cost management, visibility & decision-making.

4mo

I'm always here for a penguin 🐧!

Neill Arnold

FMCG Expert | Virtual Head of Category & Shopper | Facilitator | Mentor | Trainer

4mo

Immediately thought this was for Penguin books before I read the story! Books / Chips both are popular in our household.

Kristyna Hotchin

Managing Director

4mo

Love this work! Nice one team.

Geordie Brassett

4mo

So good!!

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