Rayan Karaky’s Post

Last week, IAB Sverige hosted a seminar focusing on the state of Retail Media in the Swedish market. One of the speakers was our Retail Media Lead Peter Quick, who shared thoughts and insights on how advertisers should navigate the evolving retailer landscape 🤩 Are you interested in learning more about retail media and how marketers or retailers can leverage commerce and retail media strategies? Reach out to us at Publicis Groupe Sweden.   #retailmedia #publicismedia #iab

Proud moment 🥹 It's so cool to see your social media campaign assets come to life at one of the most important tech events in the world, IFA Berlin! NielsenIQ joins GfK - An NIQ Company as an insights partner at IFA 2024, sharing data-backed strategies to navigate shifting market dynamics in affordability, promotions, and AI innovations. We're heading to IFA ready to show how our combined experience gives our clients the Full View™ on market and consumer intelligence. In other words... It's the total package 📦 I love being in brand marketing, the visibility and impact are insane. #brandmarketing #NIQ #TheFullView

🏉 𝗨𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗔𝘂𝘀𝘀𝗶𝗲 𝗣𝗶𝗲 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 🥧 Our recent deep dive into the Australian pie market reveals what keeps Aussies coming back for more, especially as footy finals approach. With loyalty on the line, which brands are winning over consumers time and again? Discover the key factors driving brand loyalty in this competitive market, just in time for the finals. https://lnkd.in/g3Y9-vAq

Now that’s a must attend session! 👀 Join us tomorrow for IAB Europe's Insights Revealed: Attitudes to Retail Media in Europe at 15:00 CET! 🌍 Dive into the latest Retail Media trends with Unlimitail and top experts to discover the latest insights on retail media from our inaugural survey and hear from Marie-Clare Puffett (IAB Europe), Jason Wescott (GroupM Nexus), Samya Ruiz (Unlimitail), Laura Badea (Wavemaker), and Maria Kristalinskaya (Kleinanzeigen). 📌 Explore the future Retail Media with us, and register here: https://lnkd.in/eRSfhgeX Don’t miss out!   #RetailMedia #IABEurope #Unlimitail #Insights #Advertising 

𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐚𝐛𝐨𝐮𝐭 𝐡𝐨𝐰 𝐭𝐨 𝐠𝐚𝐢𝐧 𝐝𝐞𝐞𝐩𝐞𝐫 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬? High Beam Global’s advanced online surveys provide the data you need to supercharge your FMCG strategies. Ready to elevate your market approach? Let HBG's expertise guide you to new heights. 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬 𝐭𝐨𝐝𝐚𝐲 - https://lnkd.in/eTw_yfnY #ConsumerInsights #FMCG #MarketResearch #DataDriven #HighBeamGlobal

🌟 Exciting News! 🌟 I'm thrilled to announce that GfK and NIQ have successfully merged, marking the beginning of an exciting new chapter. As we come together under one brand, you'll notice a fusion of co-branded content on my profile. Amidst shifting consumer spending habits worldwide, with a focus on essentials 🛒, there's a silver lining: NIQ has pinpointed key growing categories essential to consumers. Eager to learn more? Delve into NIQ's 2024 Consumer Outlook and download the report here! 👉 https://ow.ly/CYZ450QCBX7 Here's to new beginnings! #NIQandGfK #ConsumerInsights #NewBeginnings

Still time to sign up! In 2023, @BASES introduced Innovation Vitality, shifting from the traditional "Success vs Failure" binary model: • Metrics for Innovation Performance differ between Retailers vs Manufacturers vs Investors/Analysts • For manufacturers, metrics differ between brands, categories, and across geographies. • Varying types of innovations play different strategic roles ("big bets" vs "quick hits") Vitality emphasizes understanding long-term sales growth into Year Two and beyond (excluding planned short-term LTOs). This well-received framework enabled clients with: - Strategic review of innovation strategies. - Bolster retailer selling stories. - Evaluate organizational decision criteria, resource allocation and stage gate processes. The 2024 refresh, set for webinar broadcast on July 23rd, includes more categories, more countries, a 3-year view and inclusion of Private Label insights. https://lnkd.in/eMZXErBa

Earlier today, live on Bloomberg HT, we had an insightful discussion about the growing #RetailMedia industry with the esteemed Reyhan Baysan. For those who missed it, we covered a range of topics, including global Retail Media trends, Turkey's current landscape, the significance of RMNs across sectors seeking digital growth, and promising opportunities in the MENA region. 🙌 A heartfelt thank you to Bloomberg HT for their valuable invitation and hosting! #retailmedia #adtech #Bloomberg #digitalad #BloombergHT #media #advertising #digitaladvertising #retailmediatrends #marketinsights

State of Retail Media – Check out our latest research, in collaboration with Skai! This is just one of many charts within the full report below.  We offer statistical guidance for #cpg brands making informed & strategic decisions on their #retailmedia programs.  This report will help marketers understand trends driving the channel, as well as current & future retail media challenges & opportunities.

We’re counting the weeks until the Digital Shelf Summit 2024 in Nashville! 🌟 We can’t wait to meet you there! You’ll have the opportunity to get exclusive insights from #digitalshelf subject matter experts, like in this session led by Kiri Masters from Acadia and Umer Paracha from Lansinoh Laboratories: “The Great Retail Media Dilemma: Will You Prioritize Growth or Profitability?” #Retailmedia sometimes seems to demand that brands choose to either optimize for #profitability (targeting the bottom of the funnel) or for growth (audience reach). But does it have to be either or? Maternal care brand Lansinoh Laboratories has a goal to grow its market share, while also maintaining profitability. Hear how the brand's advertising strategy has evolved over time to dial in both objectives - across different retailers, media strategies, and segments of its assortment. 🎉 Register now to save your seat at the Summit! ⤵️