Rashi Mehta’s Post

Identifying your consumers' unmet needs and aligning your brand's positioning are crucial factors that can make or break the starting point of your new product's development. Find out how Catalyx used our solutions throughout the journey to help Organix develop and launch an award-winning and now market-leading range of baby food. Read the case study here 👇 https://hubs.ly/Q02xcNKv0 #ConsumerInsights #MarketResearch #BrandPositioning #ProductDevelopment #UnmetNeeds #BrandStrategy #ConsumerBehaviour #NewProductLaunch #CaseStudy #BabyFood #CPG #FMCG #Innovation #Consultancy #SuccessStory #MarketLeader

The integrity of your brand matters. The relationship you have with your manufacturer is important for success. Red flags 🚩 The cheapest? Watch out for quality. The biggest? Keep tabs on communication. The most basic? Remember innovation is important. Check out more warning signs in the article below and reach out when you're ready for an improved partnership. #contractmanufacturing #nutraceuticals #partnership

DV Brands UK & Europe Press Release Pioneering Excellence in E-Liquid Products, Expanding Presence in the Thriving UK/EU Market DV Brands, a leading force in the e-liquid products industry, announces its steadfast commitment to innovation and quality as it ventures into the dynamic United Kingdom and European markets. With an unwavering dedication to meeting and exceeding industry standards, DV Brands has solidified its position as a top-tier company through strategic acquisitions several tried-and-true brands, enriching its portfolio with high-caliber e-liquid products. In an ever-changing regulatory landscape, DV Brands stands strong, navigating complexities with a focus on maintaining the highest standards in manufacturing and product quality. The company's commitment to excellence is evident through its adherence to ISO 9001 standards, ensuring that all e-liquid products are crafted through meticulous processes that prioritise consumer safety and satisfaction. As part of its quality assurance measures, DV Brands subjects its e-liquid products to rigorous testing, meeting the stringent requirements set forth by the FDA, PMTA and all UK & European regulatory processes. Through meticulous long-term studies and continuous testing, DV Brands remains at the forefront of compliance, ensuring that its e-liquid products consistently meet and exceed regulatory expectations. As one of the select few brands permitted to be marketed in the United States, DV Brands is proud to uphold the highest industry standards. DV Brands actively contributes to the industry's progress by holding a board position with the United States Vapor Technology Association (VTA) and joining the board of the UK Vaping Industry Association (UKVIA). These strategic partnerships underline the company's commitment to supporting initiatives that drive positive changes within the UK, EU, and the United States. In the wake of DV Brands' expansion into the UK and EU markets, consumers can expect a diverse range of top-tier e-liquid products that embody the company's dedication to quality, safety, and innovation. As the industry landscape evolves, DV Brands remains at the forefront, poised to set new benchmarks in excellence. For media inquiries, please contact: Callum Cherry Managing Director +447841659152

Ever imagined your ingredient #BRAND as a PERSON you'd like to meet? 🤔 When we think about branding, we often focus on logos, colors, and taglines. But what if we took a more human approach? What if your brand was a person, with a distinct personality, values, and behaviors? What kind of person would they be? Think of your brand's key ingredients: 🌟 Values: What principles guide your brand's actions? Integrity, innovation, empathy? 🔍 Vision: What does your brand aspire to achieve? What's the larger purpose driving its existence? 💡 Personality: Is your brand approachable, or professional and authoritative? Perhaps it's adventurous and bold? 📢 Voice: How does your brand communicate? When we describe our brand in these terms, we create a vivid picture. Vitae Nexus on their Pioneering platfoform revolutionarise your #ingredient brand at a expo event. How do they introduce themselves? What stories do they share? Are they creative, reliable, and inspiring? How do they connect with customers, partners, and employees? We craft your ingredients into a brand that stands out in the #nutraceutical industry crowd. #nutraceutical #ingredientbranding #exhibition #vitafoods #fiindia #cphi #expoambassador #vitaenexusthepioneer image ref: https://lnkd.in/g2R4AZJZ

How does a brand or retailer find the right co-manufacturing partner? This was the topic of one of the roundtable discussions at ECRM's recent Vitamin, Weight Management & Sports Nutrition Session, which was moderated by Cole Wooten of Eagle Labs, Inc. In this video, ECRM's Joseph Tarnowski speaks with Cole about some key takeaways from the buyers and brands that participated in the discussion. Following are some of the key areas participants said were important when it comes to determining if a co-man is right for you: - Ownership alignment: Make sure that the ownership of the co-man is aligned with the vision of the brand and has the knowledge and capabilities to take the brand forward. You should have a direct line to the ownership, and make sure that they have a strong background in the CPG space. - Certifications: Some certifications are must-haves for today's co-mans. This includes UL Solutions, NSF and Informed Choice. Others, like sustainability certifications, are not must-haves yet, but are important nonetheless and may become must-haves in a few years. Increasingly, consumers are looking for products that also have clinical studies to back them up. - Quality assurance: It's important to meet the quality assurance team and discuss your products with them. Ensure that expectations are set and will be met. Overall, transparency is a key factor in any co-man relationship. They must be honest about their capabilities, and if something can't be done, they must be upfront about it. "Saying 'no' is better than saying yes to something that's impossible," says Cole. Learn more insights from the discussion in the video below! And thanks again, Eagle Labs, for sponsoring the Golf Tournament! #contractmanufacturing #manufacturing #coman #cpg #retail #ecrmrangeme Sarah Davidson Craig C. Judy A. Wayne Bennett

Exciting news in the beauty industry! Roquette Beaute has partnered with Barentz International to bring innovative plant-based ingredients to the US market. Discover more about this partnership with Market News and see how Kemiex revolutionizes market insights. Link in the comment! #BeautyIndustry #PlantBased #Innovation #RoquetteBeaute #BarentzInternational #Cosmetics #MarketInsights

BellRing Brands experiences strong sales growth with double-digit pricing reversal volumes - BellRing Brands had a successful first quarter, noting a 19% increase in volumes. With the Premier Protein shakes and powders brand showing strong growth, the company raised its full-year outlook to $1.87-$1.95bn, up from the previous range of $1.83-$1.91bn. Additionally, non-GAAP adjusted EBITDA increased by 18.4% to $100.5m in the... - https://lnkd.in/evdABhev

Creatine Premium vs Creatine mono🥳🥳🥳 Helps brands to differentiate their products. Product differentiation is key for businesses to stand out. Here’s why it matters:👀 ✅Unique Value: Differentiation highlights what makes your product special, attracting specific customers ✅Higher Prices: When customers see added value, they may pay more, boosting profits. ✅Less Competition: Focusing on a niche reduces direct competition, helping your brand thrive. ✅Encourages Innovation: Differentiating products drives companies to innovate and meet changing needs. #creatinepremium #srsnutritionexpress #creatinemono #productdifferentiation

🚀 Hyphen’s INR 100 Cr Milestone: How A D2C Brand Leveraged mCaffeine’s Playbook To Succeed 🚀 In just a year since its launch in 2023, HYPHEN has hit a huge milestone – crossing the INR 100 Cr mark in revenue! 🎯 This D2C brand, focusing on facial care products with a blend of natural ingredients and actives, has followed in the footsteps of its parent company, PEP Technologies, which also owns mCaffeine. By applying mCaffeine’s successful playbook, Hyphen has managed to craft a winning strategy. 🔹 Operational Profitability: Hyphen is already gearing up for profitability as it sets its sights on crossing INR 200 Cr in revenue by FY26. 🔹 Recent Funding: PEP Technologies further boosted the brand with an infusion of INR 30 Cr, helping drive its ambitious growth plans. Hyphen’s rapid growth proves that with the right blend of product innovation and strategic insight, even the most niche brands can soar. 📈 Curious how leveraging proven strategies can accelerate your brand’s success? Let’s chat and discuss how to take your business to the next level! 🚀 #Hyphen #D2CBrand #BusinessGrowth #mCaffeine #RevenueMilestone #EcommerceSuccess #FacialCare #PEPTechnologies #NaturalIngredients #Profitability