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Meet the mascot that inspired our pride campaigns: Jacquot, the St. Lucia parrot. Jacquot was created by the St. Lucia forestry department and Paul Butler to inspire St Lucians to embrace the endemic bird as a national treasure. Once on the brink of extinction, the parrot's population has increased significantly since conservation efforts started in the 1970s. In 1979, Rare asked Paul to replicate the campaign strategy to mobilize other island communities to protect their birds, starting with the St. Vincent parrot. Eventually, Paul joined Rare full-time, lending his experiences in the Caribbean to creating the Pride program and writing its first blueprint for change. Learn more about our history in inspiring community pride for conservation: https://lnkd.in/gc39E6Hy

  • Photo of a St. Lucia parrot looking at the camera. It has green feathers on the back of its neck and its wings and blue feathers on its face. A few red and blue photos peek through on its wings.
  • Photo of Paul Butler next to a St. Lucia parrot on a branch
  • Photo of Paul Butler standing at the front of a classroom in St. Lucia with someone in a Jacquot costume. Taped to a chalkboard behind them is a song about the St. Lucia parrot. In the foreground of the photo, at least 40 students are seated in chairs facing the chalkboard.
  • A photo from the St. Lucia parrot pride campaign shows a poster with an illustration of the bird next to the following text: Protecting our parrots means preserving our pride. St. Lucia's wildlife is a living part of this island's natural heritage. When we destroy it, we ruin the natural balance that is unique and ours alone! Take pride in St. Lucia! Report illegal hunting of wildlife and clearing of land.
  • Photo of a child wearing a school uniform and a white barette holding a Jacquot parrot.
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Rauia Chitara

Finance and Administrative Assistant

1mo

I am away about the story

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