Rapid Delivery Analytics’ Post

🚚 At Deliveroo we run hundreds of A/B tests per year, and sometimes they return very unexpected results! Over the years, we’ve learned lots about running A/B #tests, and today we’ll share some best practices for success. We’ll share some stories about some of the strangest results we’ve seen and by the end, we hope to convince you to #start running A/B tests in your apps too! 🔍 Topics we will cover: What is an A/B test? What are some of the most #surprising results we have got from A/B tests at Deliveroo? What did we learn from those A/B tests? What are the #best practices for running A/B tests? How can I #convince my boss that we should be running A/B tests at our company? Come along to find out if handling process death impacts how often people order food, and exactly how valuable your splash screen is! 🎤 Jamie Adkins , Android Developer, DELIVEROO 🎤 Edward Harker, Android Software Engineer, DELIVEROO 👉https://lnkd.in/dEDG34-x 👈

In 2023, Deliveroo reported over two billion pounds in global revenues, with over forty percent of its revenue stream generated internationally. The image shown below shows the major revenue streams of Deliveroo. Learn more about Deliveroo at: https://lnkd.in/eFibV6ru #revenuechannels #ondemandapps #deliveryapp #foodbusiness #fooddeliveryapp 

We have been working hard on launching our first customers and have been fully focused on ensuring that launches go smoothly in facilities. Earlier this week I turned to my old team at Deliveroo for some advice on best practices (given their experience launching 100s, if not 1000s, of sites on Deliveroo)... I have summarised a few of the key tips here: 1. Frequent & open communication - Communicating the benefits of the new system and the "Why." Having a daily standup or standdown where users can report any issues they are having with the system. 2. Metrics & target setting - Setting clear KPIs and reporting frequently on performance vs. these. 3. Dedicated resources - Preparing resources to answer any questions with implementation and making sure that internal champions are trained well. Thanks for your help Megan Atkins, Constanze Baumgart, & Clare Miller! Keen to hear any other best practice tips for site launches... please share.

Deliveroo results were largely flagged in a trading update in January so guidance for 2024 will be the thing to watch in Thursday’s number. Deutsche Bank is estimating 7,660m of GTV (transaction value), £2,167bn of revenue, and £120m of Adjusted EBITDA. January’s trading update showed some softening in UK & Ireland GTV growth, due in part to commercial and pricing changes. Deliveroo's revenue take rate slightly declined due to promotion and a mix shift in marketing expense, from brand marketing to promotional marketing, to reinforce price perception. “Overall, we think Deliveroo’s update showed the group is implementing its investment plan to drive GTV growth acceleration while continuing to expand its adjusted EBITDA margin.” More at #Proactive #ProactiveInvestors #LSE #ROO http://ow.ly/OOKs105lE1v

Deliveroo Reports Order Growth in Q1 2024 Deliveroo makes a return to order growth for the first quarter of 2024 with a 2% increase in delivery orders compared to the same time last year. This growth is driven by Deliveroo’s strong progress in international markets, particularly in France, the United Arab Emirates, and Hongkong, and continued strength in Italy. While orders from overseas markets went up by 4%, the number of orders in the UK and Ireland stayed flat. Chief Executive Officer Will Shu acknowledges that the current market in the UK and Ireland is “stable but uncertain.” However, he says Deliveroo is aiming to build a strong foundation for the future by focusing on offering fair prices and making sure customers have a smooth experience when they order food. Overall, Deliveroo's return to growth is a positive sign for the food delivery industry and the company’s international expansion strategy seems to be paying off with its strong growth observed in these new markets. #Deliveroo #fooddelivery #deliveryriders #businessnews

I recently received an email from Deliveroo, stating: "Some of our partners are further away, and our riders need to go the extra mile to get these orders to you. For these deliveries, we will now be charging all of our customers a small extended delivery fee, so these ‘long distance’ orders will no longer be eligible for free delivery. This fee will be discounted, exclusively for Plus customers, so you’ll pay less than other Deliveroo customers and you’ll also save on service fees as normal." This prompted me to reach out to Deliveroo and ask the exact definition of 'long distance' - is it 5 miles, 2 miles, 1 mile, 1 foot, 1 inch??? After several back and forth messages, where the above was just re-quoted and I was treated with disrespect, like an idiot, I still have no definitive answer. I admitted to them that I can see why they are doing it but I still want to know their definition of 'long distance'. I did get a response that it would show up in the ordering process, to which I responded that there must, then, be defined parameters for the system to know when to charge this fee. The only response to this was that "We will not be able to respond to any further correspondence on this matter". This is how companies treat us and how our custom and loyalty is rewarded!

🍔  New Work  🍔 We partnered with Deliveroo and created their Riders Hub, a digital platform serving the thousands of Deliveroo riders globally. Riders are the lifeblood of Deliveroo’s business, connecting restaurants to hungry customers at all times of the day. We designed and built a platform where riders can access news and information, develop their skills and redeem perks and discounts. This is also the new rider recruitment hub, where all potential riders begin their journey with Deliveroo. We designed the site within Deliveroo’s design framework and developed a headless solution based on Prismic CMS and NuxtJS for the Riders team to manage content. For the perk redemption section, we built a custom web app which allowed the team to bulk upload rider perks, manage the discount terms, and provide usage analytics. We also worked with Deliveroo to provide the analytics data in a format that was digestible by their internal CRM systems. Take a look here: riders.deliveroo.co.uk

𝗙𝗹𝗮𝘀𝗵 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 ⚡ Last week's Financial Times article 'Delivery Hero exits Deliveroo as takeaway demand wanes' https://lnkd.in/ehyRdJwB might not have told the whole story. Whilst the article states “consumer demand for takeaways has dwindled since the highs of a pandemic boom”, Fable's data on UK consumer spend instead suggests a healthy UK takeaway that has rebounded since August 2022. As a category, aggregators such as Deliveroo, Uber Eats and Just Eat are defending their market share. However, Deliveroo has been ceding market share to Uber Eats and recent data calls into question whether Just Eat could be next. 👉 Get in touch if you'd like further details on UK or European consumer behavior https://lnkd.in/eK9u9bEu

🚀 Deliveroo achieves profitability milestone: Deliveroo plc, the global food delivery platform, has released its interim financial report for the first half of 2024, showcasing solid growth and reaching key profitability milestones. The company reported increased revenue, positive free cash flow, and a profit for the period, despite ongoing economic challenges in many of its markets. Profit after tax stood at £1.3 million ($1.6 million) in the first half, which compared with a net loss totalling £83 million in the January-June period last year, as the British company continued to cut costs and as revenue edged higher. Orders increased 2% year-over-year to 147.4 million, while the monthly active consumers remained stable at 7.1 million. Deliveroo also focused on enhanced Consumer value-prop, introducing a new premium loyalty tier, Plus Diamond, in the UK and Introduced retail proposition in Kuwait and Hong Kong. The introduction of Plus Diamond and the expansion of grocery and retail offerings demonstrate Deliveroo’s efforts to diversify its revenue streams and increase customer loyalty. Deliveroo’s full financial performance can be found here: https://lnkd.in/dGyNNdNV #Fooddelivery #deliveroo #ecommerce #mealdelivery Source: the-cfo.io: Revenue Radar: Deliveroo achieves profitability milestone

Deliveroo PLC (LSE:ROO)’s cross transaction value (GTV) was up 6% year on year at constant-currency rates in the first quarter, with per-order value increasing 4%. International order growth outstripped the UK and Ireland market, which saw no growth in order volumes compared to 4% growth internationally. However, the revenue take rate from those orders fell 2% internationally while adding 2% in the UK and Ireland. Deliveroo has kicked off a £30 million share buyback programme thanks to positive free cash flow. Founder and chief executive Will Shu said he was “pleased with the start we have made to this year, building on the strong progress in 2023”. “We made particularly strong progress in International markets during the quarter, with notable improvements in France, UAE and Hong Kong, and continued strength in Italy. He said the UK and Ireland consumer environment “remains stable but uncertain”.... More at #Proactive #ProactiveInvestors http://ow.ly/hQ81105pRnr