This timely piece lays the foundation for when to communicate internally and externally (as an organization) on societal issues.
#organizationalcommunication #corporatecommunications #purposedrivenleadership
Quick takeaways:
1. Identify ahead of time with your organization- when and how your organization should flag and then potentially speak out on controversial topics. However, the critical point made in the article is to understand the organization's goal in communicating on a societal issue.
2. We, as communications professionals, need to be strategic, thoughtful and outcome-oriented when deciding to communicate on behalf of our organizations.
3. Purpose-driven communications can help organizations align their values, actions, and messages with stakeholders' expectations and needs.
More and more, comms pros are faced with situations that prompt discussion on if, when and how societal issues and current events, at home and abroad, should be addressed by their brands and organizations. Our president Matt Kucharski joined a Diverse Dialogues conversation, hosted by the Public Relations Society of America (PRSA), with fellow industry leaders: https://lnkd.in/gkHubJEM #socialissues #leadershipcommunications #executivecommunications
PRSA Panelists: Before Commenting on Divisive Issues, Have a Clear Outcome in Mind
https://prsay.prsa.org