Rakesh Raghuvanshi’s Post

Absolutely bang on

"Sekel Hyperlocal Ad Campaign Real-Time Bidding Adjustments For Google Ads and Performance Max campaigns, a dynamic bidding strategy should adjust bids based on real-time product availability, local searches, and competitor pricing. Implementing machine learning algorithms to predict and adjust bid strategies based on previous campaign performance can enhance your ad spend efficiency and conversion rates. It is essential to have: 1. Historic ads data - to measure the reach cost and cost per click by comparing the same period last year and the year before that for the same ad groups. For example, for the "Diwali Offer" ad, include product SKU, price, discount, start date, end date, and conversion effectiveness. This helps to see how much more you are spending to achieve the same numbers compared to past years. 2. Bid strategy - a well-crafted positive and negative keyword strategy and the net outcome for each dealer location compared to the last couple of years. 3. Avoid bidding at the corporate and hyperlocal levels by two different agencies handling the mandate for brand and hyperlocal ads media spends. This avoids a single data silo." examples given below of what not to do

RIP

Several types of compromised devices were exploited to generate this record-breaking traffic, though Cloudflare noted that most of the "high bitrate" attacks stemmed from vulnerable Asus routers affected by a critical security flaw (CVE 9.8), recently discovered by Censys. The DDoS attacks aimed to overwhelm networks with excessive data packets from multiple sources while straining the "CPU cycles" needed to process those packets. https://lnkd.in/dDi5NHxj

Gold loan is the last resort for people seeking loans and this maker has been growing YOY continuously Discovery of the same in the right context is key and it’s very hyperlocal in nature - where organic discovery plays an important role in building trust in the brand outlet This increase is despite stiff competition from banks Gold loan sanctions in Q1 FY25 grew 26% year-on-year and 32% .. Read more at:

Change is in the air and this one is very important for those who want to improve their website performance

Data Safety and security: The government's policy on surveillance cameras is likely to come into effect on October 8, which will effectively eliminate Chinese players from the market, benefiting Indian companies. The emphasis on CCTVs predates the pager explosions," The guidelines on security certification were issued in March and will come into effect in October. It's less about explosions and more about the potential for data leakage from CCTV cameras, which are installed in sensitive locations and can be used to track people's movements. The government wants to ensure that only cameras from trusted locations are used." So what does “Trusted Location” mean ? A location which has end to end from design to delivery to the end customer is completely mapped and digital viewable first had by the authority incharge https://lnkd.in/dZbpZHwV

"Data privacy and compliance are essential when helping end users verify the authenticity of store listings, products, prices, offers, deals, reviews, and ratings. It can be difficult to distinguish between rogue listings and genuine ones, especially those that appear at the top of search and social results due to paid placement." #Sponsored placements - so we at sekel have been serving since 2013 ( earlier known product niftywindow, now Sekel) our vision :Help support your brand and small business by selling genuine, authorized products. Get discovered by authentic buyers through search, social, and local channels with consent only, ensuring the protection of brand, small business owners, retailers, and end users' data globally https://lnkd.in/dkyP5NzQ

I'd like to share some real consumer insights about quick commerce and which categories you should and should not buy for two simple reasons: 1. Refund policy 2. Customer complaint handling procedures Have you noticed that if you add more than 1 quantity on the app, it says "not available"? The reason behind this seems to be that it encourages you to order small quantities daily multiple times so that the company can make more on delivery charges. Additionally, if it's raining, you might end up paying a rain surcharge. 😀

Small retailers' associations are coming together to challenge the predatory pricing tactics of big venture capital-backed quick and e-commerce companies during festival offers. They believe that big brands, focused on quarterly results, are ignoring the long-term impact on their brands while trying to compete with new direct-to-consumer brands while completely sucking out margins for their core distribution channel Find out more: https://lnkd.in/dsSb96By