Rajeev Ratra’s Post

The best way to get new customers into your restaurant? AND it's free! 𝗚𝗶𝗳𝘁𝗰𝗮𝗿𝗱𝘀. But not just any gift card - oh no. A gift card worth 3x the value that your customers actually buy it for. For example - if the card is worth £75, sell it for £25. (since your mark-up is likely 3x-4x it costs nothing!) It's seems counter intuitive in recent times which inflation, rising costs and a declining average spend but I disagree. Selling these such cards before popular holidays (Christmas, Valentines, Easter etc) is a great way to gain new customers 𝗟𝗲𝘁𝘀 𝗯𝗿𝗲𝗮𝗸 𝗶𝘁 𝗱𝗼𝘄𝗻 👇 - Sell £75 gift card to your existing customer for £25 - The customer gives you their email to redeem - Limit the offer to 2 per person (creates exclusivity) and make them redeemable during typically off-peak periods - Your customer looks great to their family and friends when they present them with the gift - You acquire 2 new customers for free - Wow the guests with what you do best!! And BOOM!! 2 new happy customers who then go and tell a few of theirs friends and before you know it, word of mouth is compounding in your favour! Yeh, you're welcome 🤗

If your restaurant isn't building a huge list and blasting it to sell things throughout the year, like gift cards, you're missing out on tons of fresh revenue. One of our Sports Bar clients in St. Louis, generated $27,260 in gift card sales directly related to our campaigns. (see screenshot) What would an extra $27k during all the holidays mean for your restaurant? Christmas, Valentine's, Thanksgiving, new menu items, events... There are so many ways to make money from building contact lists, then communicating with it regularly to upsell and drive repeat visits.

Marketing idea #2 - For food & beverage brands (adult beverages in this case) ⬇️ I recently discovered BRĒZ, a cool brand that makes non-alcoholic, microdosed drinks. So here's a marketing idea for 4/20, which is also their birthday (that's good marketing!). I used TikTok in this example since they have a decent following there. But in retrospect, I'd make it social network agnostic and use the same link across all social networks unless you need to collect social usernames. The gist: Followers take a quick quiz to discover their new fav flavor for a chance to win a $420 gift card. Benefit: Customers get exposed to what Brez offers, including the perfect one for them, and Brez gets contact deets + product preferences for future marketing, informing product development, etc. Let me know what industry/brand to do next.

𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟭𝟬𝟬 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘀𝗶𝘁𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗦 I was looking at the top 100 growing sites in the US and I was intrigued at what they're doing right to make themselves grow so much, and also look at some opportunities for further growth. First up; Licorice.com + 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 ✅ - recommendations from Oprah and 212k reviews on the homepage makes me think these guys know their licorice - I've tested "lozenge" type exposed navigation. This looks like a good version of it to help visitors get to their ideal product quicker - I love the progress bar showing how much more people need to spend to get to their gift card. The tangible gift card in the cart once you hit the threshold is also great ? 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 🌱 - Nutritional information is great as an alternate product image, but let's be honest; you're eating licorice, not a smoothie. You don't really care about the nutrition. I'd look to add in an alternate product image: perhaps one that shows how much you get in a tube (if it's a lot 😀 ), and/or another that excerpts a review to read. We know visitors always look at product images, how can we improve the sales conversation by showing something convincing. - The product page has typos ("Ausralian"), the cross sell is out of stock (we can't sell them something out of stock). The sampler pack has a price, but nothing that says; "6lbs of licorice, save 33%". It's hard to buy something when you don't know what you're getting, and easier when its discounted (everyone loves a deal) - Everyone also wants to know how much you're charging me to deliver my package. But there is no delivery pricing on the product page, none on the cart and I have to fill in my address to find it on the checkout page (and $10 flat shipping is a pretty good deal!). Messaging delivery on the product page helps people not abandon because they don't know shipping costs. ⚠ as with any review these insights could all be BS 😀 . I'd need to do some research with their audience to understand what their issues are, but these are patterns that I've noted on other sites.

Implementing a strategic marketing plan to promote your restaurant gift cards is vital to its success rate. Luckily, we’ve pulled together some quick tips to help get you started: 📲 Hit social media 📩 Send tempting emails 🏡 In-house promotions 🍁 Seasonal offers Discover more insight into running a successful restaurant gift card program here: https://hubs.li/Q028m65Q0

Last night, my wife and I ate at Chama Gaucha Brazilian steakhouse in San Antonio. If you're ever in the area, I highly recommend checking it out. Here are a few things they do that every marketer can learn from. 👇 #1: Make Customers Feel Like VIPs One of the things that Chama Gaucha does better than anyone else is making customers feel like VIPs. The managers stop by your table multiple times during the meal to see how you're doing. Waiters stop to push your seat in for you when you need to sit down. The entire staff is constantly checking in to see if you need anything. It's a really impressive experience and makes you FEEL like a VIP more than any other restaurant. #2: Bring the Energy The staff also does a great job of bringing good energy to the experience. Everyone is buzzing around, looking for ways to help, and making sure you never wait long for whatever it is that you need. There never is a moment where a staff member has low energy, feels put out, etc. Overall, the vibe and energy is infectious and makes it a very fun dining experience. #3: Focus on the Experience Speaking of experience, eating at Chama Gaucha is all about...the experience. The food is amazing, but it's not just about the food. It's about the way you're greeted when you enter the door, the way the staff answers questions at the salad bar, and the way the managers bring your check to make sure they have one final touchpoint before you walk out the door. It's all about an experience that elevates the amazing food they serve. #4: Give Something Extra Every time my wife and I have visited, Chama Gaucha has given us something extra. The first time we went, they gave us a $50 gift card to get us to come back (keep in mind we did drop some coin for my mother-in-laws 70th birthday party). This most recent visit, they asked what we were celebrating, and then gave us dessert on the house for our anniversary. They also gave us a $35 gift card to use on our next visit. Both were great way to make our visit more pleasant and to make us want to come back again. Lessons for eCom Brands The main lessons for eCom brands are... ✅ Make sure you focus on the overall experience for your brand and not just the transaction. ✅ Do whatever you can to make your customers FEEL like VIPs. ✅ Give people something extra with every order, like a $10 voucher to use on their next purchase. What are your thoughts? Have you been to Chama Gaucha before, or do you know of any ways eCommerce brands can make their customers FEEL like a VIP? If so, feel free to leave a comment to share your insights, thoughts, and opinions.

Absolutely agree with this R365 article on Restaurant Gift Card Best Practices! 🎁 The holiday season is right around the corner, and the question is, "Are you prepared for the season of gift-giving?" Gift cards are a lifeline for immediate cash flow, fostering customer loyalty, and attracting new patrons. The emphasis on integrating with POS systems, considering discounts, and promoting across various channels is key for success. A well-executed gift card program boosts revenue and builds lasting customer relationships. Nice one, Nate! #RestaurantSuccess #GiftCardStrategies #Restaurant365

Sleeman Breweries does it again with their "Pitch & Putt" Promo Pack! We recently read that over 90% of people could successfully recall a promotional product they had received in the past two years and over 50% said that the promotional product influenced or inspired them to buy the product. So if you are looking for a way to generate higher awareness and sales, promotional packs could just do the trick. Let's touch base on your upcoming projects and see how you can leverage an experienced Co-Packer! Reach out to our Customer Care Leader Eira Braun-Labossiere! Email -> [email protected] Phone -> 403-970-7155 Adding a little delight - a sample, a gift, a coupon, a gift card - can help you stand out among your competition. Promotional packs are also an ideal way to leverage a partnership, associating your brand with a different one to expose you to a new audience. We'll work with you to get ready for the date, making sure that your plus one is a showstopper. [https://lnkd.in/gcACDFsW] #BullseyePackaging #Promotional #Uplift #Elevate #SummerSeason #CoPacking

🌟 Serve Up Success with Gift Cards! 🌟 Discover how restaurant gift cards can boost your revenue, secure future sales, and create lasting connections with customers. From enhancing brand visibility to attracting new patrons, gift cards offer a winning formula for success. Check out our latest blog to learn actionable tips and strategies for making the most of gift cards in your restaurant business. 🔗 Read the full blog here: https://lnkd.in/edVgBPBZ #RestaurantSuccess #GiftCards #CustomerLoyalty #Zuppler