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#MediaImpactReport No. 58 has arrived! In this issue: - 2024 Broadcast #Upfronts Recap - Update on Fubo’s Sports Streaming Service - YouTube’s Video Action Upgrades to Demand Gen Campaigns - Factors Affecting the Q4 Marketplace Download the issue at the link below!

Our newest #MediaImpactReport Newsletter is here! In this edition, we recap this year's Broadcast #Upfronts, discuss updates over a new sports streaming service, dive deep into YouTube's video action upgrades to Demand Gen campaigns, and review factors affecting the Q4 marketplace. Check it out at the link below!

"Adelaide's pre-bid segments mark a significant advancement for media buyers, allowing us to prioritize high-attention placements with unprecedented precision. In an environment where ad refresh rates, collisions, and non-optimal outstream video placements dilute campaign impact, this innovation maximizes performance and ensures our clients' messages are seen and heard in the best possible context,” said Kyle Knutsen, our Director of Digital Video. Advertisers are experiencing substantial improvements in media quality and campaign outcomes by leveraging Adelaide’s attention-based pre-bid targeting. Read about how their pre-bid segments are making a significant impact for our media buyers at the link below.

Earlier this year, we shared the news that Warner Bros. Discovery, The Walt Disney Company, and FOX Sports had joined forces to create a new sports streaming service called Venu Sports. Despite aiming for a launch just before this season’s National Football League (NFL) kickoff, the service has hit a standstill. Mark Brown, our Executive Lead, shares the latest updates on Venu at the link below. Link: https://lnkd.in/g9uAfbRx

Imagine propelling your brand into a realm where your advertisements are not just seen but are a focal point of viewer engagement. This isn't just a possibility; it's now within reach, thanks to The Trade Desk's new offering. Our Digital Video Product & Innovation Director David Nyurenberg discusses how the shift toward targeting based on attention, rather than viewability, can help advertisers increase their return on ad spend by optimizing to the attention level targeted by the buyer in this AdExchanger article.

Celebrating #HispanicHeritageMonth at our internal company-wide meetings! Thank you to Maria Cano, Sofia Scavone, and Sofía Padilla for exploring the rich history of Hispanic migration to the U.S. with fun games and guiding #CREW members through literary and musical gems across Latin America. Check out some photos from the meeting!

Sports programming offers a significant opportunity for audience reach, but with the evolving dynamics of sports rights and platform fragmentation, how can advertisers accurately measure campaign success? Robin Cohen, our EVP of Integrated Media Investment & Planning, joins industry experts from VAB, Publicis Sport & Entertainment, National Basketball Association (NBA), and Comscore, Inc. to discuss key strategies in cross-platform measurement in sports at Advertising Week! Read more at https://lnkd.in/exJC5juQ #AWNewYork24

Let’s talk brand success in women’s sports! Our Chief Client Officer & Executive Lead of our HypeHer initiative Susan Collins will be a panelist during the VIP Reception at the CLUB Women’s Sports event on October 8. Along with other industry experts, she will be discussing strategies to achieve business goals while creating real change in the women's sports industry. Learn more at the link: https://lnkd.in/gnH2vmgp

The 2024 broadcast #upfronts have wrapped up, with the major networks presenting four trends for advertisers to note. Staci Otterson, our Vice President of Integrated Media Investment, breaks down the trends and gives updates on the networks at the link below. LINK: https://lnkd.in/da97WpyA