Rahul Bathija’s Post

What we can learn from the Starbucks Puppuccino 🐶 ☕ When we go to a coffee shop, the goods and services we receive can largely be categorised into two groups: Expected and Unexpected. In the Expected: good coffee made from freshly ground beans, ambiance, hospitality, comfort, choice, rewards for loyalty. Since the coffee space is a crowded and competitive market, we demand these things as standard. In the Unexpected: Special promotions, partnerships and added value items, the stuff we can't get at home. For instance, the Puppuccino. An espresso cup full of whipped cream. Cost to Starbucks, minimal, almost non-existent. Benefit to consumer: Huge. Now every time I pass a Starbucks with my dog it becomes an event. A reason to go. It's symbolic of the flexibility of this third space, where anyone is welcome - even those with a waggy tail. And of course, if I'm going in for a free 'Pup Cup', I'm going to buy coffee while I'm there. This reinforces spending habits, positive association with the brand, and offers a surprise and delight moment. So next time you're working on a brief, perhaps ask yourself - what are the Expected and Unexpected benefits I can bring to life. And why is the second category so much more powerful than the first...?

I need to spend $200 at Starbucks to get 1 free Cold Brew... ...Contrast, to the bougie coffee shop 2 blocks away (my wife's favorite for Americanos), I get 1 free one every 10 with a stamp card. Starbucks: 2.5% Rewards. Bougie: 10% Rewards. Except, I still go to Starbucks every morning because they are the only place with Nitro Cold Brew. Getting "free" coffees doesn't sway my morning decision in the slightest. When thinking of your positioning it's not just about price or discounts. Differentiation (only one with Nitro) or brand or convenience, among others, play a part.

Did you know Starbucks isn’t about coffee? Unveil the truth now! 🎯 Mo: +919978765517 #digitalmarketingwale #StarbucksSecret #CoffeeLovers #MindBlown #DidYouKnow #ViralContent #SurpriseFactor #ShockingFacts #BrandSecrets #MarketingTips #FunFacts #EngageYourAudience #SocialMediaBuzz #UnveiledTruth #ContentCreation #GoViral

This is not a business related post per se, but being that everyone reading this is a human being, and we should care deeply about the welfare of those around us, I am reposting for your evaluation. This is not to speak specifically to Starbucks, but to the amount of plastics and forever chemicals that our convenience living has accustomed us to ingesting. Butter wrappers, processed food containers, the beloved coffee cup, and my Achilles heel the Ziploc bag, all have the potential to leach toxic chemicals / plastics into our bodies. The solution? I am not sure, other than limit exposure as much as possible, with the realization that our lives won't really allow us to eliminate all exposure. And if you manufacture, sell, or use these products to distribute to consumers, it is time to rethink what is possible and retool your supply chain.

Awwwwww yea, triple star day is tomorrow!!! But wait, shall we do some back-of-the-cup math? A Starbucks cold brew iced coffee costs me $5.62. I need 200 stars to get a free cold brew iced coffee. On a normal day, my $5.62 order earns me 10.5 stars (5.25% of a free cold brew). On a normal day, my $5.62 order earns me $0.30 cents toward my next free cold brew. On a triple star day, my $5.62 order earns me 31.5 stars (15.75% of a free cold brew). On a triple star day, my $5.62 order earns me $0.89 cents toward my next free cold brew. If this promo is successful and if I were not already planning on going to Starbucks on Tuesday, my triple star day, Starbucks just sparked $5.62 in income in exchange for an additional palm greasing of $0.59. Netting $4.31 from me in the process, on a day when I were not visiting Starbucks. Not that exciting when you peek under the hood…unless you’re Starbucks. P.S. Yes I'll still be going to Starbucks tomorrow. #retailmarketing #coffee #marketing #loyalty #loyaltymarketing

Starting the day off with a caffeine boost is a must for many of us, especially when gearing up for a productive day ahead. And what better way to fuel up than with a delicious coffee traveler from Starbucks ☕️ Are you a fan of these on-the-go caffeine boosts too? Share your thoughts in the comments below! #CoffeeLover #Starbucks #Productivity #teamdb

Hello, Brand Lovers! Did you know that Starbucks, the world’s largest coffeehouse chain, has a language of its own? The Starbucks baristas, the people who make and serve coffee here, use many interesting slang terms to communicate with each other. For example, a "blonde roast" is a light roast coffee, and a "red eye" is a coffee with a shot of espresso added. Some of these terms are even known to the customers like "tall", "grande", "venti", and “trenta”, which are used to refer to the different coffee cup sizes. For a much deeper breakdown, do check out the complete branding case study on my YouTube channel, called ‘Brandzpree Branding’. #starbucks #starbuckscoffee #language #barista #brandingstrategy #brandinspiration

Brewing Up Magic! Starbucks Tests Magician Baristas ☕️ Forget boring mornings! Starbucks is piloting magician baristas for an enchanting coffee experience. Imagine disappearing wait times & latte art that appears with a flourish! ✨ #Starbucks #MagicLattes #CoffeeInnovation #CustomerExperience #InteractiveCoffee #RetailMagic #LatteArt #ViralMarketing #CoffeeLovers P.S. Can they make the lines vanish too?

How Starbucks makes you pay more for coffee. There are many great coffee brands out there. But Starbucks is really rich, worth over $100 billion. So, how do they get you to spend more money on coffee and keep coming back? First, they use fancy Italian names to make their stuff seem special. Italy is famous for its food. Everywhere you go in Italy, you can get yummy pasta made with fresh ingredients. From "baristas" to the sizes of their drinks... "venti" and "grande". Starbucks is trying to make you think their coffee is super fancy. Second, Starbucks tries to be friendly with each customer. When you order coffee, they ask for your name. And when your coffee is ready, they say your name. This makes you feel closer to them. Third, Starbucks doesn’t just sell coffee, they sell an experience. You can make your coffee just the way you like it. Their stores have wifi so you can stay, work, or even have meetings. And they have cool new places like the Starbucks Reserve Roastery, the Reserve Bar, and the Reserve Store. It’s like a fun place for people who love coffee. And if you don’t like Starbucks, you can go to smaller coffee shops instead... like Seattle’s Best. Oh, but that used to be owned by Starbucks too. ;) Whether you love or hate Starbucks, you can always learn from their marketing.

Discover the power of benchmarking in the coffee industry! ☕✨ Imagine running a café and competing in a saturated market where everyone sells the same thing. In the 90s, Starbucks faced this challenge and decided to stand out through benchmarking. They conducted a comprehensive analysis of the coffee industry, identifying opportunities for improvement and growth. They found that the key was in the customer experience. Thanks to benchmarking, Starbucks identified issues in the quality of their products and the efficiency of their production processes. Starbucks doesn't just sell coffees; it offers a unique experience. From personalized coffees with your name to the option to choose premium drinks, all in a welcoming and modern environment. Their efficient service, ensures you enjoy your coffee quickly. ☕🚀 #Benchmarking #CustomerExperience #QualityCoffee