RahrBSG’s Post

Our relationship with lager began during the late 1890s, when Percy Allsopp was appointed Chairman of Samuel Allsopp & Sons, in an attempt to turn-around the fortunes of the company. During this time, Percy travelled the globe to find the best ingredients for his visionary new beer and pioneered lager brewing in the UK. 40 years later, at the 1936 consensus, the brewery was 50% of the capacity of the entire UK lager brewing sector, brewing Pilsner and Bavarian-style beers. Yet Allsopp’s lager wasn’t particularly successful at the time. We were half a century too early to the party, which wasn’t helped by the fact that Allsopp’s Pilsner was launched before refrigeration became widely available. Fast-forward to 2024 and lager is everywhere in the UK. We’ve still got unfinished business with our Allsopp’s Pilsner, but it’s now our fastest-growing beer, which is quite a turn-around! Have you tasted it yet? #Allsopps #AskForAllsopps #Beer #Lager #Pilsner #Brewing

✅ Here's a perfect example of how diversity at the top of a company can create a competitive edge ✅ The Black-owned Brewery, Brockton Beer Company is part of the minuscule 2% of breweries that are Black-owned in Massachusetts. Although one of the co-founders confided that "it's a challenge for people of color to break into this industry", they've managed to carve out a niche for themselves that's unlike the other 98% of their competitors. They infuse their beers with "flavors that nod to their cultural heritage, such as mango and calamansi." And it's not just about the flavours either, their mission to diversify and demystify the industry "serves as an invitation to the Black and Brown community to explore the craft beer culture...[which] is still nascent among its predominantly Black and Brown population" Read more about them at these links: https://lnkd.in/gqePmFi7 https://lnkd.in/gT2kjieJ #JEDI #EDI #InclusiveMarketing #InclusiveBrand #InclusionMatters #InclusiveCommunications #InclusiveBusiness #BlackHistoryMonth

New Trail's story is a testament to the power of a strong brand, smart strategies, and effective distribution. It’s so rewarding to see the growth and success they’ve achieved, especially knowing the role our team played in helping establish their success in Western PA. Their commitment to quality and consistency, paired with strategic expansion, has propelled them to become one of Pennsylvania’s leading breweries and one of the fastest-growing breweries in the country. These strategies aren’t just limited to New Trail—they’ve been the foundation for success with other brands I’ve worked with as well. By applying similar approaches, I’ve seen firsthand how brands can transform their market position and drive significant growth. If you’re looking to replicate this kind of success, here are some actionable steps you can take: 1. Effective Use of Packaging Formats: New Trail’s intentional choice of popular packaging formats, like 19.2 oz. cans and 12-packs, has played a significant role in their growth. While many craft breweries shy away from these formats, New Trail has embraced them to resonate with a broader consumer audience. To start implementing this, evaluate your current packaging options—are there formats that could better align with consumer preferences and capture more market share? Differentiating your brand through smart packaging decisions can drive sustainable and scalable sales. 2. Building Strong Partnerships: The foundation of New Trail’s success lies in its relationships with distributors. They’ve mastered the art of collaboration, ensuring that their distributors are allies in the brand’s growth. They've provided clear and effective plans that serve as blueprints for distributors to execute successfully. They also offer engaging support strategies that ensure distributors have the tools needed to drive the brand’s success. For your brand, start by asking if your distributor relationships are truly collaborative—are you equipping them with the right tools and strategies to succeed? 3. Strategic Market Expansion: New Trail’s calculated approach to expanding into neighboring states like Maryland and New Jersey has allowed them to grow their footprint without overextending. By focusing on key markets where they can build strong relationships and ensure proper execution, they’ve tapped into new opportunities while maintaining their brand’s integrity and success. Think about your expansion plans—are you entering new markets with a clear strategy and support in place? A focused approach can help you grow without spreading your resources too thin. New Trail Brewing’s journey is proof that with the right strategies, growth in today's market is achievable. Don’t miss out on the opportunity to elevate your brand—let’s connect and start building your success today. If you’re interested in discussing how to implement these strategies for your own brand, reach out. Let’s work together to drive similar success for your business.

Last week we brought you an article on the UK’s up-and-coming brewers 🍻 The UK’s brewing industry has seen a steady increase in active companies over the past decade, which at the end of 2023 reached 1,623. Using our data, we mapped the UK’s brewing landscape as a whole, looked into which region had the most breweries, how many breweries were founded by an all-female team, and brought you the UK’s emerging brewers. This week, we’re taking you BTS to see how we got our data, and how we analysed it — so you can do your own industry deep dives. Discover how you can map niche industries like the brewing industry using the Beauhurst platform 👉 https://hubs.ly/Q02J2n2d0 #BeauhurstInsights #UKBrewers #UKBreweries

Have I ever got good news for you! Just this second, you were probably thinking, "I wish I knew more about bottle conditioning beer." BOOM! Check out this article I wrote for the Brewing Industry Guide published by Craft Beer & Brewing. https://lnkd.in/ejaMTt-q

New Trail Brewing’s journey is a powerful example of what can be achieved with strong branding, smart strategies, and effective distribution. It’s incredibly rewarding to see the growth and success they’ve accomplished, especially knowing the role that our founder, Shane Lohman, played in helping establish their presence in Western Pennsylvania. Their commitment to quality and consistency, combined with strategic market expansion, has made them one of Pennsylvania’s leading breweries and one of the fastest growing in the country. For other brands aiming to replicate this level of success, it’s crucial to implement the right brand strategies—everything from market analysis to building robust relationships with distributors. The craft beer market is competitive, but with the right approach, achieving significant growth is absolutely possible. New Trail Brewing’s success story is a testament to that. If you're ready to elevate your brand and navigate the competitive craft beer market, let's talk. Our expertise can help you build the strategies needed for sustained growth and success.

Have you checked out the insights on our blog yet? Why not start with this post you might have missed, 'Beyond Beer Sales: Diversifying Revenue Streams'? It delves into the exciting realm of expanding your brewery's income beyond traditional beer sales. After all, while brewing exceptional beer is your forte, have you considered the potential of diversifying your revenue streams? Don't miss out on this valuable resource! Catch up on past updates and explore our latest post now: https://loom.ly/BKoVKmo Cheers to expanding horizons and brewing success! 🍻 #CraftBrewers #BreweryBlog #DiversifyingRevenue #BrewerySuccess

Creating success in the craft beer industry isn't just about brewing—it's about marketing! Brewers Association Chief Economist Bart Watson spilled the beans on the need for more "education" (hint: it's all about marketing 🤯) at a recent webinar. Small breweries, grab your multitasking hats and use these 5 tips to make brewery the talk of the town! 🍻🔮 #CraftBrewery #BreweryMarketing #BreweryGoals #beerindustry https://bit.ly/3vJWYZ7

Split Batch Brewing Experiment : Black Lager & Black IPA Dr. Han showcased the differences of brewing experiment between American Ale Beer and Lager Beer BF27 on Youtube Channel, go check it out. #AngelYeast #Aleyeast #A01: Clean Flavour Profile: A01 typically produces a clean and crisp profile, allowing the malt and hops characteristics to shine through without overwhelming them. Wide Temperature Range: This yeast strain is known for its versatility in fermentation temperatures, making it suitable for a variety of ale styles. Easy to Use: A01 is generally considered easy to work with and is a favourite among homebrewers and craft brewers alike. Consistent Performance: It tends to provide reliable and consistent results batch after batch, which is essential for maintaining quality in the final product. Angel Yeast #Lageryeast #BF27:s a popular yeast strain known for its characteristics that make it suitable for brewing various styles of beer. Fermentation Performance: BF27 is recognized for its strong fermentation performance, producing consistent and reliable results. Aromatics: This yeast strain is known for its ability to enhance hop aroma and flavour, making it a good choice for hop-forward beer styles. Wide Temperature Tolerance: BF27 can tolerate a range of #fermentation temperatures, providing flexibility to #brewers during the #brewing process. Angel yeast https://lnkd.in/g8-puBX4 https://lnkd.in/gVEaie48

Better data makes for better beer. Learn how Deschutes Brewery brought the spirit of craft beer brewing into the digital age with AVEVA™ PI System™. https://bit.ly/48lIHQy