New Trail's story is a testament to the power of a strong brand, smart strategies, and effective distribution. It’s so rewarding to see the growth and success they’ve achieved, especially knowing the role our team played in helping establish their success in Western PA. Their commitment to quality and consistency, paired with strategic expansion, has propelled them to become one of Pennsylvania’s leading breweries and one of the fastest-growing breweries in the country.
These strategies aren’t just limited to New Trail—they’ve been the foundation for success with other brands I’ve worked with as well. By applying similar approaches, I’ve seen firsthand how brands can transform their market position and drive significant growth. If you’re looking to replicate this kind of success, here are some actionable steps you can take:
1. Effective Use of Packaging Formats: New Trail’s intentional choice of popular packaging formats, like 19.2 oz. cans and 12-packs, has played a significant role in their growth. While many craft breweries shy away from these formats, New Trail has embraced them to resonate with a broader consumer audience. To start implementing this, evaluate your current packaging options—are there formats that could better align with consumer preferences and capture more market share? Differentiating your brand through smart packaging decisions can drive sustainable and scalable sales.
2. Building Strong Partnerships: The foundation of New Trail’s success lies in its relationships with distributors. They’ve mastered the art of collaboration, ensuring that their distributors are allies in the brand’s growth. They've provided clear and effective plans that serve as blueprints for distributors to execute successfully. They also offer engaging support strategies that ensure distributors have the tools needed to drive the brand’s success. For your brand, start by asking if your distributor relationships are truly collaborative—are you equipping them with the right tools and strategies to succeed?
3. Strategic Market Expansion: New Trail’s calculated approach to expanding into neighboring states like Maryland and New Jersey has allowed them to grow their footprint without overextending. By focusing on key markets where they can build strong relationships and ensure proper execution, they’ve tapped into new opportunities while maintaining their brand’s integrity and success. Think about your expansion plans—are you entering new markets with a clear strategy and support in place? A focused approach can help you grow without spreading your resources too thin.
New Trail Brewing’s journey is proof that with the right strategies, growth in today's market is achievable. Don’t miss out on the opportunity to elevate your brand—let’s connect and start building your success today. If you’re interested in discussing how to implement these strategies for your own brand, reach out. Let’s work together to drive similar success for your business.
If craft beer had a Bizarro World, a place where everything was the opposite of its current state, it would be Williamsport, Pennsylvania, home of New Trail Brewing. https://lnkd.in/gQxayYB7
Pennsylvania’s New Trail Brewing Has ‘Never Had a Down Month Yet’
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2moFrom my perspective (in the SF Bay Area) when Firestone Walker's Pivo hit the market, it created quite an uptick of interest in lagers. Maybe it was coincidence, or maybe that one beer got people excited about a more delicate (yet equally complex) hop experience. I mean, they certainly weren't the only Pilsner in our land (I had been making a flagship Pils at Social Kitchen & Brewery for about a year before Pivo hit, and Moonlight had been making flagship lagers steadily since the early 90's to name a few), but Pivo did provide a lot of exposure to "craft lager" if you want to call it that. So... for the next 11 years it's been a steady increase in market over here, and I can't think of a local brewery that doesn't make one at this point. I think the "year of the lager" happened around 2018 or so. Another good metric could be when the "German Style Pils" category surpassed 100 entries at GABF. I'm guessing that was around the same time.