R/GA’s Post

Gruen is an Australian panel show that gives insight into the advertising, marketing and PR industries. For the past seven years, Synergy Group’s ThinkPlaceX has competed in ‘The Pitch’—a segment where experts are challenged to sell the unsellable. The ThinkPlaceX team has faced a completely different challenge every year although their approach has remained the same; starting with strategy, human experience, and human insight. Once the groundwork is done, the creative brainstorming begins. In this article, we’ve revisited all seven entries and dive into the strategic creativity that made them. Take a look: https://loom.ly/9yu6_Xw

The industry’s growing again – but between brands and agencies, juniors and execs, communication is broken. Did you know that 45% of creative partners say their working relationship with brand counterparts is difficult? Or that companies prioritising creativity this year are 6x more likely to predict growth? Get actionable insights from these stats and more, put them into action across your business, and drive creative growth in 2024. Download the State of Creativity from LIONS Advisory today | https://lnkd.in/ez9n__pw

Brands who predict higher growth in 2024 are 6x more likely to prioritise creativity, and are actually 4.6x more likely to have a higher marketing spend than last year. Discover the views of 3000 marketers and creatives in our annual survey.

🚀 Bold innovation and creativity are what sets businesses apart in 2024… In light of MAD//FEST last week, one insight that particularly grabbed our attention this year, was heralding being bold in order for businesses to stand out in the crowd of ‘cognitive overload and bombardment’. 📣 Here’s the key takeaway: boldness is essential, but disruption without meaning is futile. While creativity is the cornerstone to being bold, true commercial success involves boldness being human-centric, brand-centric and context-centric. Many may fear the risk of failure but, in an oversaturated market, being bold with purpose should be a value that is deeply ingrained across all businesses. This is a challenge that many of the design and creative agencies we partner with face day-to-day in their clients’ briefs. By harnessing the power of bold innovation, creativity, strategy and design, rooted in a robust understanding of the brand, they can create a space for businesses to distinguish themselves. 💫 Here’s to a bold and successful second half of 2024! 🎉 Click the link to read the full MAD//fest article: https://lnkd.in/eJaBtmZk Photo credits to: MAD//FEST #MadFest #BeBold #Marketing #Communications #Branding

"As consumers, we're inundated with more noise than ever before. And so, as a brand, a key way that we can stand out is through creativity—but it has to come through in a way that feels authentic to us and to our audience," shares Katie (Risch) McAdams on why creativity is vital for good business. Check out more via Ad Age by MediaLink.

We're posing a key question to CMOs at the Cannes Lions International Festival of Creativity: Is your brand a game changer? Meet the 34 marketing trailblazers named to Business Insider's 2024 Most Innovative CMOs List who are at the top of their game — rising to today's modern marketing challenges to build their brands, grow their companies, and embrace new technology. https://bit.ly/4c7ci2p

Adam Sheridan and Shaun Dix are talking about being Misfits! 🙃 ... or at least, why it is/should be sought after in your creative work. This morning, I had the pleasure of listening to Alexander Boilerehauge Asmussen, Head of Creative Excellence in Ipsos Denmark present these thought. It is inspiring and contagious. Watch this 2 min. video to learn why it is a key growth enabler or reach out to me or Alexander to learn more. 👇 #Misfits #Ipsos #IpsosDenmark #IpsosInsights #CreativeExcellence

It's day four at the Cannes Lions International Festival of Creativity, and this year, there are more creators at Cannes Lions than ever before. How are top-performing brands leveraging and investing in creator partnerships in today's marketing landscape? 🤝🏻 Read the Deloitte report to gain insights from a new study by our CMO Program! https://bit.ly/3tyQ7RB

Embrace diversity and realize the untapped power of inclusivity in branding. Check out this article and discover the key to building a modern brand that emotionally connects to your audience for maximum success. #branding #Bahamasamarketingagency #personalbranding