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As you may have seen in Cannes, we're very excited to announce the launch of R/GA's Commerce Design capability, in partnership with Interpublic Group (IPG). As the separation between marketing and purchasing has disappeared, a new set of customer expectations and behaviors has emerged. Recognizing this paradigm shift, we have created an approach to Commerce Design that blends transactional convenience with creativity and technology, into hybrid commerce models. This new offering will provide a innovative solution to redefine commerce experiences for brands. Read more on the offering below - and get a glimpse into the future of commerce experiences during R/GA and IPG's Cannes Lions Rotonde Stage talk, COMMERCE X CREATIVITY: Making the Transactional Inspirational, Tuesday June 18, 12:30pm. https://lnkd.in/ehEipYGE

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