As you may have seen in Cannes, we're very excited to announce the launch of R/GA's Commerce Design capability, in partnership with Interpublic Group (IPG). As the separation between marketing and purchasing has disappeared, a new set of customer expectations and behaviors has emerged. Recognizing this paradigm shift, we have created an approach to Commerce Design that blends transactional convenience with creativity and technology, into hybrid commerce models. This new offering will provide a innovative solution to redefine commerce experiences for brands. Read more on the offering below - and get a glimpse into the future of commerce experiences during R/GA and IPG's Cannes Lions Rotonde Stage talk, COMMERCE X CREATIVITY: Making the Transactional Inspirational, Tuesday June 18, 12:30pm. https://lnkd.in/ehEipYGE
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Enterprise Customer Success Manager / Strategic Partnerships / Marketing Technology / Customer Experience
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How can a traditionally offline retailer bring the same in-store experience to their digital offering? 🤔 We spoke to Dovetail's Digital Marketing Leader, Marco Mazzoni, about the challenge Dovetail Furniture faced in replicating the warmth and personalization their customers experience in their showrooms on their website—creating an online journey that feels as tailored as their handcrafted furniture. With the help of Optimizely CMS, they seamlessly transitioned their offline strategy to deliver unique, customer-centric experiences at every click. See the fully story of how they’ve bridged the gap between offline charm and online convenience: 👉 https://ow.ly/Zrzp30sGIO2?
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Bootstrapping BioData Scientist. Figuring out if health tech can make me immortal—until then, I'm just trying to get 10,000 a day steps in 😉 stay tuned
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