“We believe we can communicate the idea of pizza power devotion across different markets,” Papa Johns Jaclyn Ruelle says.
QSR’s Post
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Who is the No Preference consumer and what composes the right Elements of Value which will gain their attention? This consumer is looking for three major areas to entice them to try a new restaurant. 1)Convenience 2)Incentives 3)Great Food ALL are important; however, we know consumers consistently rank Location and Price as their top overall motivators for food purchase and will be important to converting the No Preference Consumer to try your brand. Let me assist you with your integrated marketing strategy for 2024 to be sure you reach this segment of no preference consumers and incent them with compelling offers to generate the trial of your restaurant. The Goal is to then win them over with exceptional service and great tasting food to gain a loyal lifetime customer. [email protected]
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EVP Prepaid Marketing@ Vodafone Idea, Author of 'The Practical Marketer', Ex Britannia, Ex Mondelez, Ex Diageo
#583. An Innovation that I love & one that I am not a Fan of ! Can u guess the logic behind the launch of Fresh Hot Grills from Subway & limited edition Chizza from KFC? Often the most common brief to a Marketer is to use Innovations to Steal Share from Adjacent Categories. Hence, 'my guess' is the launch of Fresh Hot Grills is to expand the consumption of Subway into the Sandwitch category at a lower price, less veggies & more taste ! Similarly, Chizza tends to expand the consumption of Fried Chicken when the consumer may actually be in the mood of a Pizza. Now I love Chizza because, it stays true to the Brand Core => Great Fried Chicken ! And hence it uses its own USP to expand consumption so I have no doubt that it would have been a blockbuster for KFC However, I personally find the launch of Fresh Hot Grills with the USP of "goodness of cheese" extremely risky ! Because, my experience says, that your early adopters are always your Core Users When a Core user is told that you can now order your Sub at half the cost, they would definitely be interested. But if that starts eating into your regular consumption then the consumer is soon going to wake up and realise that these offering are far less healthy then their usual offer And if the consumer really wants to have something flavorful rather than healthy why would they step into your store in the first place? However, this is just my early perception and the jury is not out yet ! However, as you will read in my book 'The Practical Marketer' due for release in mid- Aug When innovating build on your Brand core and strengthen your differentiation, avoid 'becoming the competition' at any cost. Because if the consumer wants to consume the competition, they are unlikely to enter your store anyway What are your views? #brandupwithbajaj #thepracticalmarketer
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McDonald's marketing strategy has been widely celebrated as one of 2023’s biggest successes. What’s next? A new restaurant serving only drinks. CosMc’s. Taking on Starbucks and Dunkin' CosMc’s menu is “rooted in beverage exploration” and will feature vibrant colors and unexpected flavor combos like “churro frappé,” vitamin c shots, “s’mores cold brew,” “popping pear slush” and “sour cherry energy burst.” Gen Z is surely a target audience here as the brand continues to play with retro / nostalgia, wellness shots, and snacking. Will it be able to pull away Starbucks users during these difficult economic times - or are we unwilling to give up that $7 latte? McDonald’s CEO Chris Kempczinski said, “CosMc’s is designed to fill a slump in sales during the mid-afternoon. CosMc’s will also serve snacks like pretzel bites and Egg McMuffins. This is a $100B category that’s growing faster than the rest of casual dining and with superior margins” To be clear, this isn’t a pivot away from its existing model - McDonald’s also said it expects to open nearly 10,000 McDonald’s restaurants worldwide over the next four years — a pace of growth that would set a new record for the chain. More here —>
CosMc's lands in Illinois, as McDonald's tests its new coffee-centered concept
npr.org
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The color red wields significant influence in marketing strategies. Studies show its capacity to elevate heart rates, ideal for calls-to-action and sales urgency. Moreover, red's appetite-stimulating effect is cleverly utilized in food marketing, seen prominently in restaurant branding. #MarketingInsights #ColorPsychology
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🍗 Mr. Beast is diversifying his strategy around food products Zaxby's is a popular fast food chicken restaurant that has announced a year-long partnership with Mr. Beast that includes the creation of a special meal box at Zaxby's locations. Mr. Beast has already featured this new box in his latest YouTube videos and the box actually includes a Feastables bar. Feastables is the chocolate snack brand that Mr. Beast owns and operates. It would be interesting to see the commercial terms of the deal and how the two parties structured the agreement to drive sales of their respective products. Zaxby's and Feastables are complementary food categories, and this indicates how Mr. Beast's food strategy deliberately combines both partnerships and owned products. Mr. Beast launched his own Mr. Beast Burger brand in December 2020 and people were initially heralding it as a the premiere case study for creator-led food brands. After expanding rapidly in 2022, Mr. Beast eventually stepped away from Mr. Beast Burger and sued the company he partnered with Virtual Dining Concepts (VCD). He accused them of creating low quality products that damaged his brand and reputation and VCD sued Mr. Beast (Jimmy Donaldson) in return. Clearly that experience has made Mr. Beast think more carefully about his partnerships, which all creators and influencers need to think about. Zaxby's is a reputable brand, a highly professional company with decades of operating experience. Mr. Beast has doubled down on his owned Feastables brand and this new relationship with Zaxby's should help increase sales of Feastables. Compared to Mr. Beast Burger, all of the product development and distribution for Feastables has been taken in-house. And now Zaxby's is a marketing & distribution channel for Feastables. #food #mrbeast #creators #creatoreconomy #partnerships #fastfood #collaboration #foodandbeverage #retail https://lnkd.in/eT7RBsWU
Zaxby's releases the MrBeast box, a collaboration inspired by the content creator
usatoday.com
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I help Small Bakery business owners streamline operations & make sales |Kenyan Baker & Cake Decorator| Trainer | Bakery Business Consultant & Coach|Digital Creator
I often discuss the concept of niche because it's really crucial. I can't emphasize enough how important it is to choose a profitable niche for your business. But remember, picking a niche is just the beginning. The next step is figuring out how to set yourself apart or be different in that niche to boost your bakery's sales. You can learn more about this by watching the video. #bakery #marketing #smallbusiness
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The 16oz can is to the beer industry today what the 22oz bomber bottle was 10 years ago. While it has its place, mainly in brewery taproom sales or limited releases in distribution, using it beyond these areas could set your brewery up for failure at this crucial inflection point in the industry. Take a look at the retail shelf on the top half of the graphic below. It’s filled with 12oz and 16oz four packs that lack adequately engaging branding. While the liquid inside might be world-class, the packaging fails to capture consumer attention, making the shelf incredibly hard to shop. This leads to customer frustration and missed sales opportunities. Now, consider the beer cooler on the bottom half of the graphic. It’s stocked with well-branded 6 packs and 12 packs that are clean, engaging, and easy to shop. The branding and marketing are effective, making it simple for customers to identify and engage with the brand and individual products. This creates a pleasant shopping experience and boosts sales. If you’re thinking, “But Shane, 6 packs and 12 packs require more scaling in production and will force us to cut our number of releases...” you’re exactly right! This realization should be the lightbulb moment that pushes you toward positive and productive change. This change starts with revamping your brand plan. Admitting there’s a problem is the first step in fixing it. Making mistakes doesn’t mean you’re a bad business person; it makes you human. We’ve all been there. The last two weeks, I’ve been traveling a lot and haven’t eaten very healthily. I don’t feel great about it, but I’m not going to beat myself up. I’ll acknowledge the lapse, admit I need to fix it, start eating healthier, and soon, I’ll be in a much better place. Just because something worked for your brand in the past doesn’t mean it will continue to work in the future. Humility and the ability to pivot are your keys to growth and success moving forward. We are at an inflection point in the beer industry, but it’s an inflection point loaded with opportunity if you make the right decisions. Feel free to reach out to me for a free consult call. We can put you, your brand, and your business in a position to take advantage of the opportunities at hand by making the right decisions. #BeverageIndustry #BrandStrategy #Marketing #PackagingDesign #CustomerEngagement #BeerIndustry #CraftBeer #SalesOptimization #CustomerExperience #RetailSuccess #BeverageBranding #CraftBeverage #FiveStarBeverage #FiveStarStrategy
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What do a middle-of-the-shelf bottle of wine, a cheap pizza, and branding have in common? PINEAPPLE DOESN'T BELONG ON ANY OF THEM! 🍍🚫 No seriously! Why put pineapple on pizza? Make it make sense? 🧐 Now back to the post — much like wine and pizza, all great branding needs to create and develop a unique identity and position amongst its competitors in the marketplace. A brand must know if it's a... ➡️ Little Caesars 🍕 ➡️ Mom & Pop Pizza Joint 🏪 ➡️ or an Italian Wood-Fire Grill Pizzeria 👨🍳 Knowing WHO you are and WHERE you fit will help you serve the right customers and demographic, allowing you to sound and present your brand distinctly in your marketing. The goal: WIN THE HEARTS of the people you want to reach. Don't just reach them, WIN THEIR HEARTS. Just as people develop preferences for specific wines or pizza styles (like using pineapple as a topping 🤢), consumers form attachments to brands based on their perceived values, qualities, and messaging. ⬇️ QUESTION FOR YOU? ⬇️ What do you think is the biggest hurdle businesses or brands face in understanding their fit in the marketplace or amongst competitors? Also, are you a "pineapple on pizza" kind of person? #brandstrategy #brandstrategist #branding #brandidentity #pizza #winebusiness #wine #pizzatime #marketing #positioning #marketplace
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Is Your Brand Standing Out or Getting Lost? In today’s crowded beer market, effective branding and packaging are more crucial than ever. Look at the retail shelf on the top half of this graphic. It’s cluttered with 12oz and 16oz four packs that fail to engage customers. While the beer might be fantastic, the packaging doesn’t grab attention, making it hard to shop and frustrating for consumers. Now, look at the bottom half of the graphic. The beer cooler is filled with well-branded 6 packs and 12 packs that are easy to identify and engage with. This makes the shopping experience enjoyable and boosts sales. If you think shifting to 6 packs and 12 packs will force you to scale production and cut releases, you're right! But this could be the positive change your brand needs. Admitting there’s a problem is the first step to fixing it. The beer industry is at an inflection point filled with opportunities for those who adapt. Just because something worked in the past doesn’t mean it will continue to do so. Embrace change and pivot for growth and success. Reach out for a free consult call and let’s position your brand to thrive in this evolving market. #BeverageIndustry #BrandStrategy #Marketing #PackagingDesign #CustomerEngagement #BeerIndustry #CraftBeer #Branding #BusinessGrowth #SalesOptimization #CustomerExperience #RetailSuccess #BeverageBranding #CraftBeverage #BrandPivot #ShopLocal #Entrepreneurship #Leadership #InflectionPoint #FiveStarBeverage
The 16oz can is to the beer industry today what the 22oz bomber bottle was 10 years ago. While it has its place, mainly in brewery taproom sales or limited releases in distribution, using it beyond these areas could set your brewery up for failure at this crucial inflection point in the industry. Take a look at the retail shelf on the top half of the graphic below. It’s filled with 12oz and 16oz four packs that lack adequately engaging branding. While the liquid inside might be world-class, the packaging fails to capture consumer attention, making the shelf incredibly hard to shop. This leads to customer frustration and missed sales opportunities. Now, consider the beer cooler on the bottom half of the graphic. It’s stocked with well-branded 6 packs and 12 packs that are clean, engaging, and easy to shop. The branding and marketing are effective, making it simple for customers to identify and engage with the brand and individual products. This creates a pleasant shopping experience and boosts sales. If you’re thinking, “But Shane, 6 packs and 12 packs require more scaling in production and will force us to cut our number of releases...” you’re exactly right! This realization should be the lightbulb moment that pushes you toward positive and productive change. This change starts with revamping your brand plan. Admitting there’s a problem is the first step in fixing it. Making mistakes doesn’t mean you’re a bad business person; it makes you human. We’ve all been there. The last two weeks, I’ve been traveling a lot and haven’t eaten very healthily. I don’t feel great about it, but I’m not going to beat myself up. I’ll acknowledge the lapse, admit I need to fix it, start eating healthier, and soon, I’ll be in a much better place. Just because something worked for your brand in the past doesn’t mean it will continue to work in the future. Humility and the ability to pivot are your keys to growth and success moving forward. We are at an inflection point in the beer industry, but it’s an inflection point loaded with opportunity if you make the right decisions. Feel free to reach out to me for a free consult call. We can put you, your brand, and your business in a position to take advantage of the opportunities at hand by making the right decisions. #BeverageIndustry #BrandStrategy #Marketing #PackagingDesign #CustomerEngagement #BeerIndustry #CraftBeer #SalesOptimization #CustomerExperience #RetailSuccess #BeverageBranding #CraftBeverage #FiveStarBeverage #FiveStarStrategy
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How a simple idea led to 2.5M views in less than a month + a 40% increase for my client 📈⬇️ I work with a lot of restaurants in the Austin area and I’m often asked about ways they can stick out to be the choice for consumers when considering their next meal. One thing I’m always encouraging is to give your consumers something to talk about. In a foodie city like Austin, Texas you will find a good amount of people always snapping pictures of their food, so one thing you can do is to be creative with your plating for example. A recent idea I had was when I visited Cafe Corazon in the year. They release a monthly cookie and latte flavor which is when I suggested, “what if you marketed them together as a tasting and offered a few different combos?”. This concept evolved what is now their cookie and coffee flight - simple, yet so effective! Why? Because for the price of two coffees, you get to try not just four different flavors, but you’re also getting cookies to match. This is also a fun (and sober!) take on the classic wine & cheese pairing idea that has worked for decades. With that said, you don’t always have to reinvent the wheel. You just have to give consumers a reason to talk about you because there’s no better form of marketing than word-of-mouth marketing! The result? 2.5M views in less than a month - resulting in a +40% in business for Cafe Corazon! 👏🏼
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