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Pharmaceutical companies are increasingly moving beyond the "physician-as-customer" model to engage patients directly. However, there remains a significant disconnect in patient information, with only about half of providers providing patients as much information as desired (despite being rated as a highly trusted information source). In our latest blog, authored by Mariah Hanley, learn how we're leveraging generative AI to analyze competitor patient engagement strategies and identify market opportunities. https://lnkd.in/dXKYG3mg #AI #PatientEngagement #Pharma #Healthcare #Innovation #GenerativeAI

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