Global Advertising & Partnerships Director | Strategic Growth Leader | Global Marketing Strategist | Driving Client Success in ROI through Data-Driven Advertising with AI Innovation | eMBA
Our 2024 Cannes website is officially LIVE! 🏴☠️
Welcome to TBWA’s home for disruptive creativity at this year’s Cannes Lions International Festival of Creativity.
Explore the contenders from around our global Collective – work that defies convention across an unlimited creative canvas.
We’re immensely proud of the truly impactful, innovative work that has been made over the past 12 months and that are in the running for a Lion. 🦁
Go and check it out 👇
https://lnkd.in/gDk4-aiN#CannesLions2024#TheDisruptionCompany
Every year, I go into Cannes a bit cynical, questioning whether it is all a bit performative. This year, however, I had a very different experience. Sure, there were certainly still aspects that were more spectacle than substance, but on the whole, I was inspired – by the work, by the camaraderie, and by the emphasis on true #creativity. For every benign, redundant mention of AI, there was an impassioned case made for the power of originality and unexpected creativity. I might have expected this from creative agencies, but I was most encouraged by the championing of creativity from the esteemed panel of CMO’s at Forbes' Most Influential CMO Luncheon.
Perhaps, we are collectively over the seduction of predictability and (faux) certainty. Perhaps, we are all realizing the diminishing returns of relentlessly pursued risk mitigation. Perhaps, the extremes of either dull sameness or shallow gimmicks will yield to smart, beautiful, big, bold, important ideas that build real brands and drive real business and if we are lucky, move society forward along the way.
I left Cannes feeling the renaissance has begun and that TBWA is exactly the right place to be for it, where Disruption is not a catchphrase, but an essence and a mandate.
My optimism was a direct result of spending time with Kyle Chayka, Lucia Aniello, Ben Tallon, Flau’jae Johnson, Beatrice Domond, Seth Matlins, The amazing women hosted by The Female Quotient, our ambitious clients, and my fellow Pirates.
As my partner Bruno Regalo says, a new season starts now – so may we all contribute to the renaissance and show up in Cannes next year with work that makes us proud.
Cannes Lions International Festival of Creativity | TBWA\Worldwide | TBWA\Chiat\Day | Omnicom | Troy Ruhanen | Courtney Nelson | Emily Wilcox | Jen Costello | Anh-Thu Le | Kirsten Rutherford |Jacqueline Redmond | Desmond Marzette | Mark Weinstein | Hilton | Jennifer Murillo | Discover Financial Services | Ryan Ostrom | Jack in the Box | Kate Cronin | Moderna | Brandi Ray | Jane Wakely | PepsiCo#CannesLions2024#OmnicomCannes#TheDisruptionCompany
Very happy to have played a very small part in this calling for this to happen, well played B Lab for doing the right thing 👏
I’m a massive advocate for B Corp and a massive advocate for the biggest organisations in (all) industries using the B Impact Assessment ‘tool’ to transform.
Yet Havas totally took total liberties here.
Having spoken to a number of clients (and employees) of Havas who are rightly shopping about right now - I certainly wouldn’t want to be in their reputational risk or people & culture teams at this moment 👀
And it doesn’t just stop with Havas, network agencies globally are totally under threat.
Yes they have size, heritage and media buying power - 🛥️ and can afford a banging boat at Cannes 🛥️ - but if forward leaning clients don’t want to be associated to you because of your client list, and your best talent is jumping ship - surely the best strategic business direction is to take advise from an organisation like Clean Creatives and get your house in order.
But what about the stability of employment for existing employees? I can’t imagine the outgoings of a network agencies IT costs, let alone their primo location global offices - but ‘not taking the brief’ doesn’t just protect the agencies reputation - built from hundreds of thousands of hours of brilliant strategic and creative minds collaborating to drive remarkable communications - it also protects the hundreds if not thousands of jobs that will be lost from ‘natural churn’ and clients hitting the eject button.
Big news for B Corp, big news for agencies.
#Agency#Greenwash#BCorp
Helping everyone experience the power of singing. Choirstarter 🔥 | Team builder & keynote speaker | Author of ‘Do Sing’ | Columnist at Psychologies | Founder of Sofa Singers |
🚀 Higher and higher
Want to elevate your next event?
Want to take the energy to the next level?
Want to leave everyone in a high?
📩 Drop me a DM and let’s talk.
Since 2019, I’ve been helping companies around the world to supercharge their event, creating peak moments of joy and connection.
Over the last few years I’ve worked with:
-Coca-Cola
-Expedia
-NHS
-Olympus
-ASDA
-Saatchi & Saatchi
& many more.
❓Could you be next?
#teambuilding#teambuilder
Inflation, rising food costs, and AI-generated budget recipes. It's rare that brands actually have the ability to be 'relatable' to their consumers, but this campaign absolutely nails it!
"The Inflation Cookbook" campaign by Dentsu Creative x Food Banks Canada | Banques alimentaires Canada is a great example of the creative way data can be utilised to create a stronger emotional connection with consumers through their everyday, real life struggles.
Gen AI beautifully integrates into the app with custom recipe generation aided by #Midjourney visuals that allow the user to truly feel listened to about their specific needs and concerns.
Definitely warrants a Gold Media Lion at the #CannesLions2024!
#artificialintelligence#digitalmarketing#advertising#generativeai#dataanalytics#inflation
"Helping Brands Create Ads that don’t look like Ads” | Over 15 Billion Views for: Intel, Sony, Netflix, Royal Caribbean, Amazon - DM 4 Deck
3moAmazing!