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Unlocking the Future: Will GenAI Revolutionize the CTV Space? In her latest conversation with Indiantelevision.com, our CEO Noelia Amoedo, explores the transformative role of Gen AI in CTV advertising. From making sense of unstructured language information, crafting more engaging and cost-effective creatives to interpreting campaign data - discover how GenAI promises to elevate the CTV experience for viewers and advertisers alike. Read the full article for insights and the opportunities that lie ahead! https://lnkd.in/gABTMSYn #mediasmart #ctvadvertising #GenAI #CTVRevolution #adtech

🚀 Revolutionizing Ad Delivery with AI: PlayBox Technology’s Innovative Ad Server 🚀 In the ever-evolving world of broadcasting, PlayBox Technology is leading the charge with their cutting-edge AI-powered ad server. This game-changing technology is transforming how ads are served, making them more personalized, efficient, and effective than ever before. ✨ Personalized Viewing Experience ✨ With AI, PlayBox Technology’s ad server can analyze viewer data to deliver ads that resonate with individual preferences. Say goodbye to irrelevant ads and hello to content that matters to you! 🛡️ Combatting Ad Fraud 🛡️ The AI-driven system also plays a crucial role in reducing ad fraud, ensuring that advertisers get real value for their investments. 🔍 Optimized Ad Placement 🔍 Efficiency is key, and with AI optimization, ads reach the right audience at the right time, maximizing viewership and revenue. 🌐 AI Integration in OTT Platforms 🌐 PlayBox Technology’s OTT Stream FAST platform with AI integration is a testament to the company’s commitment to innovation. It’s not just about automating the process; it’s about revolutionizing it for smarter, targeted ad placements. 🔝 Staying Ahead of the Curve 🔝 As AI technology continues to advance, PlayBox Technology remains at the forefront, embracing new ways to enhance the effectiveness and efficiency of ad serving. Join us in celebrating this remarkable leap forward in broadcasting technology. With PlayBox Technology, the future of ad serving is here and now! #PlayBoxTechnology #AIPowered #AdServer #BroadcastingInnovation #OTTPlatform #AdTech

This detailed graphic from Video Week demonstrates the complexity of the CTV ecosystem. Silos that may serve clients well in isolation, and players within them, many of whom serve themselves, but all of which is incredibly challenging to integrate and unify for maximum benefit and effectiveness.   The creative development process shouldn't be ignored - CTV offers the opportunity to deliver precision-targeted, relevant addressable messages to viewers, and in doing so improve their viewing experiences, in turn increasing advertising effectiveness. Our belief is that it’s the viewers themselves, not just brands, that are currently underserved by CTV advertising which is too often irrelevant and intrusive.  Next Episode’s mission is to simplify this complex landscape, by delivering an end-to-end platform and solution, integrating deep insights with AI and tech powered creative work that results in impactful, relevant and engaging advertising experiences for CTV audiences, so they benefit, and brands benefit too.   Get in touch to hear how!   Jason TroutMartyn RattleIan JamesJess BradleyJenny KimmerichJo PearceJeremy PhillipsDavid JowettBill Brock (he/him)Jon WilkinsLorna Hamilton (nee Dixon) #ctv #digitaladvertising

AR is ushering in a new era for CTV experiences with two key shifts: First, it's enhancing viewer engagement by bringing TV content into our living rooms, transforming shows and ads into more memorable and impactful experiences that we can participate in. Second, AR provides advertisers with more sophisticated performance metrics by creating new opportunities for user engagement. Interaction levels with ad features enabled by AR offer enhanced data that shape a clearer understanding of ad performance and allow for new means of ad personalization.

📺 CTV advertising has an embarrassing fill rate and frequency problem. But can AI fix it? 🎉 🤖 In my latest column for TVNewsCheck, I explore how new AI tools are revolutionizing video ad creation and trafficking, potentially unlocking a $300 billion opportunity for SMBs in the CTV space. 💰💡 Read the full article here: https://lnkd.in/e6X5rBuW Key takeaways: • CTV ad fill rates are shockingly low (38% for FAST channels) 😱 • AI is simplifying video ad creation for SMBs 🎥 • Strategic partnerships are scaling access to AI ad tools 🤝 • AI is enhancing ad trafficking, optimization, and personalization 🎯 A huge thank you to the industry experts who shared their insights: 🙏 Jason Pedrick from Aniview 🙏 Hayden Gilmer from Waymark 🙏 Kurt Christopher from Hubbard Broadcasting, Inc. 🙏 Jonathan Moffie from streamr.ai 🙏 Todd Carter from Thinking Media | STIRR Let's discuss: How do you think AI will shape the future of CTV advertising? 🤔 #CTVAdvertising #ArtificialIntelligence #AdTech #ProgrammaticAdvertising #MediaInnovation #DigitalMarketing #AIinMedia #AdFillRates #SMBMarketing #FutureofTV #StreamingMedia #AdFrequency #AICreative #LocalAdvertising #MarTech #TVNewsCheck #BroadcastingIndustry #MediaExecutives #AdInventory #EmergingTech Michael Depp Kathy Haley #TVnewscheck

Discover consumer attitudes towards AI-generated ads in CTV advertising, highlighting preferences for personalization, perceptions of brand innovation, and concerns over regulation. Read the Latest full News - https://lnkd.in/dwufrdiW #martech #martechedge #AIinAdvertising #CTVAdvertising #ConsumerInsights #Personalization #Regulation

The world of digital advertising is evolving fast. 🚀 Connected TV (CTV), despite connecting with a large US audience, is underutilized due to difficulties in measuring its impact. 📺😮 However, the solution is on the horizon - AI-Driven Attribution. 💡 This innovative approach addresses these challenges. It not only helps to unravel the true potential of CTV but also allows for intelligent marketing decisions. 💼📈 Harnessing CTV's abilities and ensuring every ad matters is no longer a far-fetched idea. With AI-Driven Attribution, we can achieve it. 🎯💫 Are you ready to redefine your marketing approach? 💪😉 Join me in starting the conversation. 💬👥 #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

Thanks to Matthew Kramer, Laura (Bernstein) Grover and Kathy Argyriou for joining me to discuss the innovation happening in CTV at Possible Miami this week. We explored how GenAI is driving more impactful experiences for audiences and improved business outcomes for advertisers. If you want to learn more, AdAge did a nice job of summarizing our discussion. You can read more about it here. https://lnkd.in/gipxq6BJ #CTV #GenAI #PossibleMiami #Wurl

Who better to comment on the ever-evolving media themes than our partners, who work day in and day out with brands at the forefront of media? In our latest 'Talks With Teads' segment, Natalie Bastian, the Global CMO at Teads, delves into the rapidly evolving realms of connected TV (CTV) and artificial intelligence (AI) alongside Brian Hizhoe Lerche, the Co-Founder and Digital Lead at Charts + Darts. One theme Brian delves into is how Connected TV (CTV) addresses numerous challenges inherent in traditional TV advertising, such as the need for real-time analytics, targeting inefficiencies, and limited engagement metrics. By offering speed, efficiency, and measurable impact, CTV revolutionizes the advertising landscape, enabling advertisers to make more informed decisions, optimize their campaigns more effectively, and ultimately achieve greater return on investment. He emphasized, "Embracing CTV unveils a realm of possibilities far beyond the limitations of traditional TV, characterized by unparalleled speed, efficiency, and measurable impact. Guiding legacy brands through their initial resistance, we demonstrate the transformative power of CTV—from concept to creative execution and through third-party validated studies. It's a journey of discovery, revealing not just increased recall rates but the very essence of modern advertising's potential, all within the span of a year." Watch the full interview on the Teads Blog: https://hubs.li/Q02pwvWV0 #ctv #connectedtv #linear #measurment #ai #media #agency

Enhance the user experience and boost ad revenue by segmenting your viewers. But how do you go about it? Learn here. #Argoid #Personalization #ViewerEngagement #StreamingPlatforms #ContextualPersonalization #FASTChannels #pFAST