Calling all soccer fans! Publicis Sports VP Eric Burge recently shared with Digiday that there has been an increased interest and investment from US advertisers in soccer, a shift from previous sentiments. “Historically, we saw that advertisers’ interest in soccer only peaked every four years once the World Cup was in market,” Eric said. Read more from Eric here: https://ow.ly/h94h50Sng5V #LionLeadership #AdSpend #Advertising #Soccer
Publicis Media’s Post
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The Messi Effect! Thanks to Michael Burgi for the discussion and for a great article!
I wrote about the Messi effect on soccer (football for the rest of the world) and other secondary sports that might get a bit more attention from media buyers, given all the attention paid to the big sports leagues. Thanks to Assembly Global's Catherine Kruel, Bryan Goski at VideoAmp and Will Misselbrook at the LA Galaxy (courtesy of my colleague Denny Alfonso and Digiday Español) for their input. My story in Digiday's Media Buying Briefing this week. https://lnkd.in/e7rBpisF
Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
digiday.com
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VP, Global Partnerships at Nix Biosensors | Builder of Sponsorships, Brands, Events & Nonprofits
For anyone that might have missed it...a great amount of relevant information going head-first into 2024! AI, Sports Betting, Digital Content, NCAA shifts, Women's sports, league expansion....it covers a ton.... #sponsorship #sportsbiz #marketing #sportsbusiness #partnership #sports #activation #linkedinsports #sportsmarketing #marketing #business #sportssponsorship #fandom #pwc https://lnkd.in/gGHJAgWY
Sports Industry Outlook 2024
pwc.com
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Chief Wizard at Magic Word Media | ✍️ Copywriting | iGaming content writing | Social media management
This is an important post by Magic Word Media for sports betting marketing and SEO teams. So, why is there so little sports betting content surrounding women's sports? What are your thoughts? #womensfootball #womenssports #sportsbetting #contentstrategy
The growth of women’s sports and opportunities for sports betting platforms - Magic Word Media
magicwordmedia.com
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Did you know that the 2024 UEFA European Football Championship, which draws to a close this month, marks the first time in the tournament’s history that TV viewers will see different ads to stadium goers? ⚽📺 The entry of #virtual advertising means digital billboards lining the pitch display international ads to stadium attendees but market-tailored ads to different TV audiences when broadcasted. 📢😲 But to what extent do football fans in #APAC notice sporting event sponsors, as more avenues for advertising increase? ❤️💰 And how likely are they to express support for their sports teams by buying products/services from their teams’ #sponsors? Here’s what the latest data from YouGov 𝗚𝗹𝗼𝗯𝗮𝗹 𝗣𝗿𝗼𝗳𝗶𝗹𝗲𝘀 reveals: https://lnkd.in/gmgfM7dt Laura Robbie Angela Smith Julie Harris Shazia M. Giles Haynes Dee Vicidomini Philip Finocchiaro Chi Wei Teo Gautam Gangaram Ang Kee Ming Mark Pellatt Vanessa K. Hwee Leng Tan Lyndon Tan Ashley Wen Christophe Le Yoanc Philippe Chan Henry Low Leon Li Edward Cessario Hutasoit Novita Saraswati Andre Farsandi Ali Aria Perdana Manish Singhal Siriporn Kittichutchawarl Sataporn (Bon) Lertkamala Pinnuch Sattayapan War War Ye Myint #YouGovProfiles #Euros #football #soccer #virtualadvertising #digitaladvertising #OOH #TV #trends #datainsights #consumerintelligence #publicresearch #marketresearch
Virtual advertising comes to the Euros: Do APAC’s football fans notice sports sponsorships?
business.yougov.com
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As the costs of sports sponsorships grow, brands are finding innovative ways to reach fans and maximize ROI - expanding beyond professional men's sports into women's leagues, collegiate arenas, and the grassroots level of youth sports. It’s not just about cost-effectiveness; it's a reflection of brands seeking deeper, more authentic connections with their audiences. By aligning with platforms that resonate with community values, family engagement, and emerging talent, brands are redefining and broadening the scope of sports sponsorships. Thanks Association of National Advertisers for letting me share this perspective. See you at #ANAMasters!
TeamSnap: Brands Are Getting Creative with Their Sports Sponsorships
ana.net
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According to Nielsen, brand sponsorships in sporting events are one of the most trustworthy advertising channels. And while pro sports sponsorships are growing more expensive for brands, the expanded sports landscape provides more opportunities for challenger brands to get in on the ground floor of new sports and leagues.
Good morning, Association of National Advertisers. ☕ Nicole McCormack, TeamSnap's SVP/GM Brand Solutions seen in ANA's 𝘍𝘰𝘳𝘸𝘢𝘳𝘥, Brands Get Creative with Their Sports Sponsorships: As the costs of sports sponsorships grow, brands are finding innovative ways to reach fans and maximize ROI. "Brands are getting creative and diversifying their sports sponsorship strategies to maximize engagement and return on their investments. Alternative avenues quickly gaining popularity include growing partnerships with women's leagues, collegiate and name, image, and likeness (NIL) agreements, and youth sports sponsorships." Read the full article ⬇
Team Snap: Brands Are Getting Creative with Their Sports Sponsorships
ana.net
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Good morning, Association of National Advertisers. ☕ Nicole McCormack, TeamSnap's SVP/GM Brand Solutions seen in ANA's 𝘍𝘰𝘳𝘸𝘢𝘳𝘥, Brands Get Creative with Their Sports Sponsorships: As the costs of sports sponsorships grow, brands are finding innovative ways to reach fans and maximize ROI. "Brands are getting creative and diversifying their sports sponsorship strategies to maximize engagement and return on their investments. Alternative avenues quickly gaining popularity include growing partnerships with women's leagues, collegiate and name, image, and likeness (NIL) agreements, and youth sports sponsorships." Read the full article ⬇
Team Snap: Brands Are Getting Creative with Their Sports Sponsorships
ana.net
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We love a great ad that challenges prejudice in women’s sports! This Adweek article highlights Orange’s latest spot emphasizing how some sports fans have formed biases toward women’s soccer despite never watching it. The ad uses visual effects to superimpose the men’s national team members in France over the women’s soccer team. Read more about it and watch the brilliant ad at the link below. #HypeHer #womenssports #womeninsports #advertising #womenssoccer
Orange Ad Challenges Prejudice Towards Women’s Soccer
adweek.com
Educater at West New York Board of Education
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