Publicis Luxe’s Post

𝗟𝗨𝗫𝗨𝗥𝗬 & 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬: 𝗕𝗥𝗨𝗡𝗢 𝗕𝗘𝗥𝗧𝗘𝗟𝗟𝗜 To conclude this series of videos on creativity in luxury communication, Bruno Bertelli, Global Chief Creative Officer at Publicis Worldwide, shares his perspective on what sets luxury brand communication apart. He tells us about the Bottega for Bottegas campaign, which won a Silver Lion this year at the Cannes Lions International Festival of Creativity and what it celebrates. Finally, he explains the qualities that young creatives need to work in the luxury industry. #PublicisLuxe #CannesLions2024 #Luxe #Luxury #Creativity #Publicis #BottegaVeneta

𝗟𝗨𝗫𝗨𝗥𝗬 & 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬: 𝗔𝗡𝗡𝗔 𝗠𝗨𝗦𝗜𝗞𝗛𝗜𝗡𝗔 Anna Musikhina, Global CDO at Lancôme, shares with us what the new Luxury category at the Cannes Lions International Festival of Creativity represents and the message it sends.  She also provides her perspective on the role of creativity in luxury marketing and the importance for luxury brands of designing journeys across different touchpoints in line with their customers’ habits. #PublicisLuxe #CannesLions2024 #Luxe #Luxury #Creativity #Publicis

Our latest report New Luxury’s New Rules is out now! https://lnkd.in/efhH8q4w Fueled by extensive research with the Cultural Pioneer, we created five rules to win in the New Luxury space: 1. New Codes 2. New Creators 3. New Events 4. New Inclusion 5. New Collaboration

You ask - we answer! 💪 In the current phase, we are receiving various questions from exhibitors about the upcoming #EXPOREAL2024. 💬 Patrizia Fritz, Exhibition Manager, answers the most frequently asked questions. Do you have more questions? Let us know in the comments! ⬇️ #EXPOREAL #property #realestate

FAQ #EXPOREAL in under a minute. 🏢🏭🏟🏘 Are you part of the real estate market in #Romania and the Republic of #Moldova? Then EXPO REAL (Messe München) is the place to be in October. ℹ️ Still some spots available also in the Joint Romanian Booth. Feel free to ask Mariana Ciotau, Ionut Oprea or myself more details! We would love to talk to you! #AHKRomania #PartnerforBusiness #PartnerforFairs #realestate #newbusiness #newmarkets #nearshoring #cee

Ready for your Latin lesson? Avis means bird. Combine it with "voyager" (evoking the spirit of travel) and voila! Aviteur is born. 🕊️ Excited for my latest collaboration with the powerhouse Patricia Gucci and the dynamic team at Aviteur in Milano. Their luxury luggage, crafted with unparalleled artistry and cutting-edge materials, had me spellbound. And let's not forget their empowering stance as a women-led organization. Truly top-notch inspiration on all fronts. Speaking of luxury, I do believe that every Chief Marketing Officer should explore the realm of luxury brands, regardless of their industry. Why? 1️⃣ Luxury brands excel at building brand-centric organizations. They are experts in exceptional brand management practices, from meticulous attention to detail to unwavering quality standards. Their employees embody the brand and serve as its strongest ambassadors. By studying luxury brands, CMOs can gain valuable insights into establishing a strong brand identity, fostering loyalty, and delivering exceptional audience experiences that defy industry standards. 2️⃣ Furthermore, no one understands emotional branding better than luxury brands. They forge powerful emotional connections with consumers, evoking desires, aspirations, and a sense of exclusivity beyond product attributes. Learning from their emotional branding expertise can help CMOs infuse their strategies with storytelling, authenticity, and a human touch that deeply resonates with audiences, touching their hearts and minds and cultivating lasting relationships and brand advocacy. 3️⃣ Luxury brands are trailblazers. They fearlessly embody and promote a lifestyle that embraces uniqueness, challenges conventions, and proudly upholds values that often do not align with the mainstream. Despite making many people uncomfortable, they remain unapologetic. And if not anything else, CMOs at luxury brands understand that a brand is more than just, ahem, a logo or color scheme... Get the picture? Now, go getchu an Aviteur bag and elevate yourself. 😉 Yes, they come with a price tag, but oh the value they’ll bring… 💼💫 #LuxuryMarketing #LuxuryTravel #Aviteur #Branding

Day 16 of our luxury branding series emphasizes the element of privacy in luxury. Consumers are perpetually connected online; this strategy allows you to distinguish your brand from others. By positioning your brand to allow intimate experiences, you can enhance exclusivity and personalization to appeal to luxury consumers who value their privacy. #PrivacyInLuxury #IntimateBranding #BrandExperience #ExclusivityInBranding #LuxuryBranding #LuxuryMarketing

NEW LUXURY'S NEW RULES To mark five years of Highsnobiety's New Luxury research, we release today 'New Luxury’s New Rules.' Filled with fresh insights taken from Highsnobiety’s global audience of Cultural Pioneers, we update the rules on how to win in this new landscape - a vastly different one from five years ago. With actionable takeaways to help future-proof your brand, the report explores the key principles every brand should be aware of when it comes to connecting with the Cultural Pioneer, including: - New Codes - New Creators - New Events - New Inclusion - New Collaboration Download the report now here. https://lnkd.in/eY5cseS8

#olympics Brits do it better. When we talk about branding and mega events French are not so great in delivering a powerful, unforgettable image of their own country. Branding is subtle and meaningful, French grandeur doesn’t help, it risks to be annoying and manipulative. Lady Gaga playing Zizi Jeanmaire is a pale version of the original Celine Dion is great but also playing too much on the empathic side of the audience The pouring rain risk badly managed The overwhelming presence of LVMH brands that rapidly became cheesy, meaning: I don't find that allowing LVMH to monopolize the opening show of the Olympics can be a symbol of inclusivity, it would have been great to see small and niche brands also able to showcase the complexity and beauty of French savoir faire You see this picture of Queen Elizabeth with her corgi and James Bond and that’s enough to make history… France maybe could have just showcased Inspecteur Clouseau… The power of a strong narrative. #brandmanagement Just as a refresh take a look at the video in comments. You cannot disagree that UK representation was the pinnacle of brand management

U.S. beauty group The Estée Lauder Companies Inc.’s 2024 fiscal year, which ended June 30, 2024, closed with a whimper. Over the year-long period, the company generated $15.61 billion in net sales, a 2 percent year-over-year drop on a reported basis. Alongside the decreased cash flow, the corporation will also be losing its longtime leader soon, as president and CEO Fabrizio Freda will retire at the end of the 2025 fiscal calendar. Read the full article: https://bit.ly/4fO1ZCJ #LuxuryDaily #LuxuryNews #LuxuryBeauty #EstéeLauderCompanies #EstéeLauder #LuxuryReport