Publicis Luxe’s Post

Check out the latest @pdxMindShare mention: How Do Luxury Brands Differentiate Themselves In a Competitive Market? https://ow.ly/wIe650RJXeg #branding #luxurybrands #luxurymarketing

What sets the most valuable luxury brands apart from the competition? New figures from Brand Fortunes underline the vital role that storytelling and brand play in this regard - even more so than product. In this week's blog, our Senior Executive VP Marco Passoni looks at what sets the top brands apart in this regard, and what the wider industry cal learn from their efforts. Read the whole blog here: https://lnkd.in/gTkqyvUM #luxury #branding #opinion

In his new insightful article, my esteemed colleague Marco Passoni highlights that what truly sets top luxury brands apart is their compelling storytelling and clear brand identity. It's not just about the product anymore; it's about the experience and the story behind it. I invite you to read more below: #luxury #storytelling

Personalize luxury brand marketing strategies for lasting loyalty. The global luxury market reached approximately $1.6 trillion in 2023, setting a new industry record, reflecting both opportunities and challenges within this sector. Read More: https://t.ly/ao8NU #LuxuryConnect #LuxuryCruxx

Grateful for the fantastic session with our branding team! Their insights into luxury and lifestyle brands have been invaluable to our investment analysis team. Looking forward to turning these insights into successful strategies! Thanks Genna Panagopoulos and team! #ThankYou #Branding #InvestmentAnalysis #LuxuryBrands #ihg

Rapport building - especially when lives are on the line - is challenging. The pressure can be overwhelming when everyone is listening to your every word, and one mistake could be catastrophic. How do you think your key leaders would do if the business' very survival depended upon them connecting with another? There is a proven Path to Influence, which I learned and demonstrated in the highest stress filled situations - when the stakes could not be any higher. Even in one's everyday business and life interactions, connecting to others is an invaluable skill to elevate you, your company, and your brand. Has your leadership team trained on the Path to Influence, and how to Connect for Success? Bring Elite Mindsets to your group for an unforgettable and riveting interactive session. Excited to present at Brand week in Turkey on the steps to genuinely and positively build rapport with customers and colleagues. #elitemindsets, #influence, #brandweekistanbul, #rapport, #empathy

In her latest co-written article, Sara Dotterer, Director of Brand Strategy at The Ricciardi Group, broke down the concept of brand vitality by exploring what living organisms can teach us about building strong brands through the interdependence between individuals, organizations and communities. 🧬🌳 💡 Learn more about what vitality in nature can teach us about resilient brand building:

The brand is more important than the product. Most luxury brands are too focused on their products. While products may attract attention, it is a differentiating brand story that captures hearts. Read More: https://lnkd.in/ddVq_t4m #LuxuryConnect #LuxuryCruxx

Calling All Luxury Marketing Executives! I'm excited to share an opportunity for my fellow marketing professionals in the luxury sector! We are conducting a survey to evaluate sustainable offline marketing measures in luxury brands. This is your chance to contribute to a crucial study that aims to align sustainable practices with customer expectations. Why Participate? Influence industry standards and best practices Share your valuable experiences and insights Drive sustainable innovation in luxury marketing Survey Highlights: Takes only 10 minutes to complete Focuses on your role, sustainable practices, customer perceptions, challenges, opportunities, and future plans Your feedback will be instrumental in shaping the future of sustainable marketing in the luxury industry. Plus, you'll receive a summary of the findings to benchmark your brand's initiatives against industry trends. Ready to make an impact? Click below to participate. Thank you in advance for your valuable contribution! #LuxuryMarketing #Sustainability #MarketingSurvey #EcoFriendly #MarketingInnovation Feel free to share this post with your network!