Publicis Luxe’s Post

𝗟𝗨𝗫𝗨𝗥𝗬 & 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬: 𝗕𝗥𝗨𝗡𝗢 𝗕𝗘𝗥𝗧𝗘𝗟𝗟𝗜 To conclude this series of videos on creativity in luxury communication, Bruno Bertelli, Global Chief Creative Officer at Publicis Worldwide, shares his perspective on what sets luxury brand communication apart. He tells us about the Bottega for Bottegas campaign, which won a Silver Lion this year at the Cannes Lions International Festival of Creativity and what it celebrates. Finally, he explains the qualities that young creatives need to work in the luxury industry. #PublicisLuxe #CannesLions2024 #Luxe #Luxury #Creativity #Publicis #BottegaVeneta

It was a great pleasure to speak with with Mike Pickett from Cazenove Capital and meet so many interesting people from market-leading brands and individuals at the Modern Affluence Exchange summit. Among other things we discussed how brands can invest today in cultural capital and what's required to succeed. I believe that to make an impact luxury brands need to become good story-tellers; and invest in community building and entertainment. Luxury brands not only need to invest in cultural capital to form a connection with the modern affluent consumer but will positively thrive by doing so. And - as the arts, sports etc always need more funding - by investing in cultural capital, they will also make the world a better and happier place. A good example of the long term benefits of investing in cultural capital is CHANEL. Coco Chanel was heavily involved with the Ballet Russe and Picasso in the 1920s. It came full circle when Picasso immortalized Chanel's striped bathing suit in one of his paintings. Today Chanel is one of the most important and successful luxury brands in the world. Which brands do you think are doing this most effectively? Ben Whattam Victoria Archbold Marcus Watson Smith Square Partners #affluence #culturalcapital #brands

🚀 The latest issue of GG Magazine is here! 🌟 Dive into "Made in Germany" and explore the world of top model Toni Garrn, luxury with the Oetker Collection, and rising talents like Paula Bruss. Tap the link in my bio to read the digital version now! ⁠ ⁠ #MadeInGermany #GGMagazine #LuxuryLifestyle #engelvolkers #engelvölkers #evprivateoffice #luxuryrealestate #internationalrealestate

“Through hyperlocal brand partnerships with leading musicians, artists, actors and creators, luxury brands are now demonstrating what it means to deliver elevated luxury in a globally connected yet uniquely local digital world” - TwelveA.M. Founder Oisín James Deady (OJ) explores how hyperlocalization is a strategic move that is redefining the luxury market with Luxury Daily. https://lnkd.in/gnW6XKrF

Get ready for the ultimate dose of luxury! Coming soon: BIZstyle Volume 4, Issue 3 - The Luxury Edition! Stay tuned for insights, trends, and inspiration from the business minds at Little Angels’ College of Management. #BIZstyle #LuxuryEdition #ComingSoon"

"We’re a business fixated on the idea of ‘form’. The principle that the concept of a thing, if powerful enough, can last well beyond any single shape it may take. It’s why we challenge words like luxury and instead talk about ambitions of timelessness. Because the term “luxury” often connotes lazy assumptions and, when it comes to who we work with and what we do, does a drastic disservice…" Find out why we hate the word “luxury”, how we’re working to redefine it and five marques we’re continuously inspired by at the link in comments. #MatterOfForm #Luxury #Timelessness #TimelessBrands #Legacy #HeritageBrands #Commentary #Manifesto #Branding #BrandStrategy

Our latest report New Luxury’s New Rules is out now! https://lnkd.in/efhH8q4w Fueled by extensive research with the Cultural Pioneer, we created five rules to win in the New Luxury space: 1. New Codes 2. New Creators 3. New Events 4. New Inclusion 5. New Collaboration

Sharing with the network this very interesting piece. "The 4E framework for managing luxury brands: Emotion, Experience, Engagement, and Exclusivity: without a radical shift in focus toward mastering the client-centric ethos of the 4Es, further decline is inevitable." #Luxury #Strategy #4Eframework

Our latest report New Luxury’s New Rules is out now! https://lnkd.in/efhH8q4w Fueled by extensive research with the Cultural Pioneer, we created five rules to win in the New Luxury space: 1. New Codes 2. New Creators 3. New Events 4. New Inclusion 5. New Collaboration

HOT OFF THE PRESS: in our latest report we uncover "New Luxury's New Rules" backed by research with Highsnobiety's global audience of Cultural Pioneers. Shout out to our team Edward Campbell Anna Burzlaff and everyone who has been involved in the making of this paper! Have fund reading and get in touch if you want to discuss how we can support you to enter this complex and fascinating space.